Learn About Corrugated POP Retail Displays
A Retail POP Display is a store within a store that allows your branding to be extended from the product. These displays can be temporary, semi-permanent, or permanent and can be customized to fit your exact needs.
These displays are effective because they help your product stand out from the competition. In fact, a study done by Brigham Young University found that regular-priced merchandise outperformed clearance-priced merchandise by 18% when it was within a retail display.
Retail displays are used to make sure the product is attention-grabbing and establish authority amongst competitors.
Which Retail POP Display type is right for your business?
The first step to considering a custom corrugated retail display is understanding the types of displays and what each type has to offer.
It’s important to know why one type of POP Display might be more beneficial for your product than another.
Understand The Types of POP Displays
Several types of retail displays can be made with corrugated material. Here’s a shortlist of the most common ones.
A quarter pallet display is a custom corrugate floor display offering one-sided shopping access. It’s designed to hold significant weight and offers easy access for shoppers.
A half pallet display is specifically designed for retail and specialty stores and allows one-sided shopping access.
Display options include showcasing the physical product on the display or presenting the product through imagery.
Full pallet displays are commonly seen at wholesale stores and in main aisles because they can offer shopping access on all sides.
Printing space is available on all sides, allowing the information to be clearly communicated and eye-catching, perfect for visual merchandising.
Pallet Skirt / Pallet Wrap
Pallet skirts and graphic wraps allow for easy installation and customization. This type of display is attached to existing equipment to improve the customer experience throughout the store.
Wraps show off the product through imagery and grab customer attention from a distance.
Floorstand + Floor Display
Floorstands are lightweight, and vary greatly in size and style. These are great options to get a moderate quantity of products in high traffic areas.
These can be completely custom in terms of their look and feel based on your brand.
Dump Bins are the key display for bulk merchandise like toys, or even sales or old merchandise like DVD’s. These are great options for calling customers to dig through a display and interact with your product.
A Dump Bin made from a one-piece design will look better, and last longer at retail!
Specialty Signage is a broad category, ranging from standees, special floor stands, and even hanging displays.
The goal of these displays is to raise awareness, and even be a billboard for customers to draw them to where your product is.
Sidekick + Power Wing Display
Sidekick and power wings adhere to a retail store fixture or endcap. They’re designed for one-sided shopping access, and they’re pre-packed to allow for quick retail setup and easy access for customers.
These displays are designed to draw attention and extend imagery throughout the layout.
Fully-customized shelf-ready packaging allows for easy installation by being printed, glued, assembled, and packed in-house.
Retail ready packaging allows for more control before the product is placed on shelves and helps smooth the transition from packaging to delivery to installation.
How Point-Of-Purchase Displays Work
A Retail POP Display should be a key pillar of your strategy! The most important use of a POP Display is to get your products off of a crammed shelf of competitive items, and in a beautiful display that draws customers in.
A POP Display can be as simple as a standee, and as complex as an interactive design. You can design a display that is just a billboard to raise awareness, or you can organize your products in a clean way or a “bin” that allows customers to interact with them.
Corrugated Retail POP Displays have changed over the years. They used to be in focused areas, typically near a register, but now they’ve moved to all over the store!
Considering the location of your display is just as important as the display itself.
Designing A POP Display
From determining the display’s goal to choosing the best layout style, there’s a lot that goes into choosing the right retail display for your products.
Here are 3 key things to consider as you’re selecting a display type:
1) What products are being displayed?
Possibly the most important thing to think about when determining which type of display to select is the product the display will be promoting. What are the physical limitations of the product?
How should the product be best displayed, is it physically on the display or showcased through imagery?
There are multiple benefits to both physically displaying the product and showing through imagery or directional information.
This decision will provide the information required to know how strong the display needs to be or how much space is needed for print.
2) What’s Your Overall Goal For A POP Display?
It’s important to set your priorities about what you want your display to accomplish. Deciding this will make sure your team is all on the same page and help make the decision about which type of retail display is best to meet those goals.
Creating a retail display allows you to customize your buyer’s experience and ensure they are interacting with your brand how you intend.
What do you want to accomplish with your retail display? Are you hoping your product will stand out on the shelf, or would you rather your product be in the direct path of shoppers in an aisle?
Determining the goal will help narrow down the decision of what the display is the best fit for you and your product.
3) How Long Does The Retail POP Display Need To Last?
The length of time the display will be in stores will have an impact on which type of display you select. Displays can be temporary, which is only in stores for a few weeks to three months.
They can be semi-permanent and stay in stores for three to six months, or they can remain for more than six months, permanent.
Take the next steps
There are so many factors to consider when planning a retail display. Knowing the benefits of each type and choosing the best fit for you is the first step towards creating a successful product display.
Bennett Makes Custom Retail Displays
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients’ products with customized corrugated solutions.
With our fully-integrated design-to-delivery process, we can be the single supplier source.
We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.