COVID-19 Is Affecting Everyone
Sheltering-in-place and social distancing, the nation’s primary methods for stopping the spread of coronavirus, have been devastating to many businesses across industries.
Some companies have reacted by laying off staff and closing their doors, waiting for the world to open up again. Others have decided to pivot.
They’ve come up with innovative ideas on how to retool or reconfigure their operations to keep their doors open and their employees working.
Pivoting may sound like a Hail Mary, but it’s an effective business strategy that thousands of business owners have adapted, allowing them to survive.
Some small businesses are switching up their models in unexpected ways. For instance, distilleries have started making hand sanitizer, mom-and-pop restaurants have shifted to online ordering and contactless delivery, and entertainment venues have begun to sell merchandise online and host virtual events.
If your business has or is preparing to pivot due to COVID-19, explore these valuable insights.
On a larger scale, some big corporations like Ford and General Motors are now making lifesaving ventilators.
Many biomedical and healthcare companies are also turning their businesses toward fighting COVID-19. Some of these companies are making testing kits, others are working toward potential treatments, and some are developing protective gear and essential devices.
For businesses who’ve already pivoted and are looking for ways to improve efficiency, or businesses that are thinking about making a transition, here are a few things to consider.
5 Things to Consider Before Pivoting
Ensuring business continuity in crisis management mode requires the right mix of technology, patience, and agility — and sometimes, pivoting. The below insights paired with these Insider Pro resources may help you navigate some of the challenges that come with making such drastic changes.
1. Recognize when it’s time to pivot
In normal circumstances, realizing that you need to make a change may take time. However, during a crisis like a pandemic with long-term restrictions, if you think you need to pivot, you probably do.
Businesses are doing whatever it takes to stay open, so if that means temporarily shifting gears, then it’s better to do something rather than nothing.
2. Focus on your new goals
The next step is to find a realistic new direction. Unfortunately, in a time of urgency like this, there’s not a lot of time to dig deep or research the ins and outs of potential options.
Brainstorm with your co-owner, partner, leadership team, or a trusted business coach, and dream up a practical and financially feasible Plan B.
3. Align your team
Start implementing these changes internally first. This varies from business to business, but ultimately it means getting buy-in from your team and realigning your structure. First and foremost, make sure your team is healthy and safe, then ensure they’re on board with the plan — how the changes affect the business and their jobs.
A couple of useful resources to read before making operational changes include the CDC’s Coronavirus Disease 2019 Resources for Businesses and Employers and OSHA’s Guidance on Preparing Workplaces for COVID-19.
4. Be flexible and adaptable
As a leader, adaptability, flexibility, and creativity in finding solutions build credibility and trust among staff. Plus, it encouraged employees to be flexible about roles and responsibilities, too, as things change.
Now is also the time to be bold and nimble. See what works financially and for your team, then document it and double down on them.
5. Find vendors and partners who can pivot with you
Pivoting successfully will likely involve vendors, or on a deeper level, a bought-in partner. Whether you need new equipment, material, or an updated packaging process, finding the right-fit vendor or partner quickly is essential.
The goal is to pivot swiftly and to get products out the door in a timely manner.
If your company has already pivoted and is looking for ways to improve efficiency, or if you’re thinking about making a transition now, our team at Bennett Packaging would be delighted to partner with you to help you piece it all together.
When You Pivot, Partner With Bennett
Bennett, a family-owned and operated packaging manufacturer, is open for business and ready to help.
Currently, we are making boxes for COVID-19 testing kits and corrugated shipping boxes for staple supplies such as food, agriculture supplies, disinfectants, and cleaning products.
In addition to designing and manufacturing custom packaging and shipping boxes, we also offer contract packaging.
From high-volume cartoning and security-sensitive product pack-outs, your product can be packed, palletized, and ready to ship, all in our facility. Our contract packaging services include (but are not limited to):
- Third-party logistics
- Case packing and product pack-outs
- Kit packing
- Bottle labeling
- Shrink wrapping
- High-speed vision inspection
Speed-to-market can be increased when labor and logistics are outsourced to an expert. Our full-service contract packaging services provide what’s necessary to ensure your product is packed correctly and out the door quickly.
This saves you money and time, but more importantly, it gets products into the hands of people who need them.
Together we can get through this challenging time and emerge on the other side stronger and better.
Frequently Asked Questions:
Do you make Retail Displays?
Yes! We have award winning displays that we can design in tandem with your packaging for your next campaign. By taking advantage of a single source supplier, you can reduce costs and simplify the entire supply chain.
Do you make Retail Packaging?
Yes! We create all kinds of packaging for customers that we can design in tandem with your display for your next campaign. By taking advantage of a single source supplier, you can reduce costs and simplify the entire supply chain.
Do you also offer Packaging Supplies?
Yes! We house a large inventory of some of the most used items so we can save you money by being a single source supplier. We have some the best Packaging Experts who can tell you exactly which material you should be using.
Do you also make Shipping Boxes?
Yes! We offer a wide variety of Shipping Boxes, including folding cartons, mailing boxes, and shipping boxes. No matter what kind of product you have, or box you need, we can make it.
Do you offer fulfillment services?
Yes! Bennett has a robust Contract Packaging service we offer all of our customers. This helps take your supply chain from a multi-step solution to a one-phone call solution. Give your business a turnkey solution today!
Do you offer shipping and other 3PL services?
Yes! Bennett is a one stop shop for all your corrugated needs. Thanks to our strategic locations across North America, we have shipping lanes going in every direction. If you need a display made, kitted, and sent out across the country, we already do it for a number of customers.