Floor Display: The Complete Guide

We see this a lot at retail and club stores: a simple, non-custom Floor Display that gets the job done. How can you expect to hit your sales target if you don't invest in your presentation at the store?

You have a great product, a beautiful package, but you left out one thing - your display! A Floor Display is a great way to grab your customer's attention on the store floor. It's an easy thing for most brands to overlook, but this is exactly the issue we aim to solve.

Though customers are taking fewer trips to retailers every year, each trip has tripled in value - meaning you have to catch their attention.

A Floor Display is great for showcasing your product or having a footprint in the aisle at retail to increase brand awareness. And it’s crucial you have a display that not only stands out but is structurally sound to withstand the challenges of grocery, department, or retail store settings.

We help upgrade brands from plain to premium with our custom digitally printed Floor Displays. A Floorstand is a point-of-purchase retail display - or POP Display - used to promote and sell products.

• Great for getting low-moderate amounts of product in high traffic areas
• Great for grocery, convenience, or specialty stores
• Can be dump bin, shelved, or gravity fed displays
• Full print options to allow for bold, attention grabbing aesthetics
• Can be shipped Fully Kitted or KDF
• Able to vary size and design depending on consumer (i.e. kids, men, women, elderly)
• We are pre-approved with most retailer and club store requirements

• What type of product do you have?
• Are there new innovations you can implement?
• How many units do I need?
• How can this be an extension of my brand?
• Which retailers / club stores are you selling at?

Designing can be a fun process. Whether you’re tackling it, or working with our Creative Services team, you need to consider key things about your retail display, and your customer.

• Who is your target demographic?
• How tall are they?
• Are you selling multiple items?
• Is this a promotional item?
• Can you create alternate designs for seasonal / regional messaging?

Related: How To Use Color Theory With Displays

Choosing a printing option is more than simply looking at cost factors. The technology has been changing over the years, and while some older methods are still proven and effective, newer methods have introduced completely new ways to attack the marketplace.

Here are three printing options to consider:

Lithography Printing

When it comes to commercial printing needs, lithographic printing is the most used solution. And it’s great if you’re creating a single design to print over and over without much customization.

One of the main issues is the upfront costs for the printing plate and the lead time for the project. If you choose Litho, that means you’re committing to waiting, and a portion of your budget before you even get your first box.

If you are looking for a high-volume production run of a single design, this is the way to go.

High Speed Digital Printing

Bennett's digital presses are game-changing for the custom retail display industry. While other companies might tell you that Digital isn’t competitive when running large orders, what they aren’t telling you is with Digital you can run a variety of designs and be extremely cost effective.

No need to pay for, or wait for, new printing plates to be made!

Digital has been growing in the industry, but only a few brands have actually started to take advantage of this huge opportunity.

Imagine creating regional messaging, designs for different stores, seasonal or product variation sizes - all without additional costs.

We were the first to invest in a high-speed, single-pass, direct-to-corrugate, 6-color digital press in North America. If you want to learn more, check out our page on Digital.

Flexography Printing

Flexographic printing will bring your printing costs down, and tooling costs are typically lower. It has a fast turnaround time that can use both water and oil-based inks. But, compared to Lithography and Digital, Flexography has a noticeably lower printing quality.

It cannot create photo-quality images. Smooth colors or gradients will have visible banding.

The colors aren’t as vibrant or crisp as the other two options, but this printing format is inexpensive. It also doesn’t require as much attention to detail and can be produced at a very high speed.

Digital Printing has opened up completely new avenues for brands to create a Floor Display. The biggest advantage of a digitally printed Floor Display is to use alternate print designs.

By using this approach,  you can create seasonal messaging, regionally targeted messaging, or simply create a new look when you need to replace the display.

Each new print won’t incur additional costs thanks to Digital - because you don’t need printing plates. There’s no slowdown to get you to market.

There are no minimum quantity orders which is great for the initial proofs - but even better if you run 4-versions of a display rather than a one-size-fits-all approach.

Digital opens up a whole new world of possibilities - and we were among the first to invest in this game changing technology. That has put us ahead of the learning curve in the industry.

Related: Digital Printing Can Help Make Your POP Display More Sustainable

Here are some design tips for create an effective Floor Display from the ground up:

Strategic Location

From a customer’s perspective, many club stores can have dim lighting - which means bright, bold, and contrasting colors will stand out.

Information Architecture

Messaging needs to be clear and motivated. What should your customers know as they pass by the display? What can they see from across the store? Keep it concise and focused! Only the most important benefits should be included here.

Floor Display Product Showcase

These are all about selling in high-traffic areas. You want a clean and organized presentation of your products to catch the customer’s attention. They are ideal for introducing new products or promoting special offers to drive purchases.

Restocking

So many businesses simply fill a quota of product in their display. They forget a customer has to interact with the display and take the product out. That said, you want the display to be easy to restock for retailers to keep selling your items.

Color Science

Each color speaks to the customer on a different emotional level. That's something all designers know. Why not use that on the store floor? Here's an actual opportunity to put that knowledge into practice and create something that matches your brand in a powerful way. 

Match Your Brand Colors

Most manufacturers claim they will match your brand colors accurately, but they're not actually equipped to do that. We have some of the best printing capabilities in North America, and promise we can actually match with 100% accuracy. 

Refreshing Your Look

Consider how often you will need to replace your display over the year. Each time you do is a chance to attract more customers - so why not harness the power of Digital Printing and create a fresh look for your display at a fraction of the cost - and without slowing your speed to market.

Turnkey Solutions

A great display is key, but don’t forget about things like warehousing and fulfillment. You need a plan to get your display made, packed, and sent out to retailers. That’s why we offer turnkey solutions including Contract Packaging, Shipping Boxes, and Packaging Supplies. The more downtime you have with a display, the less money you make. More on that later.

Retailer Compliance

When you are creating a new display or updating an existing design, it’s important you are confident that your new partner understands all the current retailer and club store compliance guidelines.

If you design a Floor Display for retailers that won’t be approved, you will waste valuable time when you have to start all over.

You need a partner that not only designs and manufactures Floor Displays, but also understands the entire production process to get you to the storefront as fast as possible.

A successful Floor Display program depends on your understanding of the entire budget and economics of the entire process. Setting a budget for your display is an important step before beginning the design process.

Without a budget or even a range, the process will become inefficient and aimless. When creating your budget, consider the price of your product, your profit margin, anticipated sales, and the length of time you expect your display to be in place.

The higher the sales price of your product, the more you should consider investing in your display. 

How Quantity Affects Cost

After material costs, the best way to manage per-unit display costs is volume. Each display design will require tooling, set-up time, and upfront costs.

The longer the manufacturer can run, the more units you can use to spread those costs out.

But thanks to Digital Printing, we can create multiple graphic designs for your display without increasing costs for those changes.

Using a single design shape but unique seasonal designs, you can look brand new at retail and keep your costs relatively the same.

Example:

If you order 2000 Units at once: You would need to pay all upfront tooling costs, wait for the project to be prepped, and purchase all the materials upfront. Then consider the entire supply chain, including storage, of your 2000 Displays.

If you order 5 runs of 400 Units over 3 Months, You would need to pay all upfront tooling costs and wait for the project to be prepped, but only purchase the initial materials upfront. Then you can actually redesign the graphics of the following 4 orders of 400 Displays.

Although both orders purchase 2000 units, the second order has more design flexibility and lower upfront costs to get started in the market. Because of Digital Printing, the difference between short runs and long runs is no longer much of a factor in cost.

Now that you have your design in place, it’s time to transfer it to the structure template, a.k.a, the dieline.

There are a few dieline and artwork preparation requirements that need to be noted by your designated designer, even if your artwork is done and ready to go.

If you do not have a designer, then your packaging company will take care of this for you.

Dielines

A dieline is typically created on a computer with a designing tool such as Adobe Illustrator, Artioscad, or Adobe InDesign. Measurements need to be precise, to save time and money.

Working with your packaging partner, you will deliver high-resolution quality artwork for printing. It’s best if you speak directly to the company you are working with to determine the exact specifications for their CMYK printing.

At Bennett, we offer access to our award-winning Creative Services to help you design, prep, and deliver all your artwork to our manufacturing teams - and ensure your project details are correct every step of the way.

Need more clarification on preparing your artwork? Reach out to Bennett if you need help with any of your designs!

You should always request a prototype display to confirm the structure and printing for final production, especially if you have a very large order.

Once the prototype is created, it can be delivered to you in person or via mail carrier.

We have an array of equipment in our Creative Services Department that will match the exact quality of our High Speed Digital Printers to allow you to get prototypes quickly - and move your project along to production.

Once you finalize everything, your retail display is ready to go into full production. You can sit back, relax, and wait for the arrival of your display!

Receiving your shipment all depends on your requested timeline, the size of the display, the method of delivery, etc.

It is different depending on your situation, but your account manager will keep you up-to-date with the production and shipping process, ensuring that you are always on track.

Learn more about our Contract Packaging

Key Questions:

• Will your Display be shipped fully assembled or KDF?
• What is the weight of your Display with your Shipping Box and Supplies?
• Where will you store your Display?
• What is the cost for Packaging Supplies?
• Fulfillment costs, if any?
• How will you account for returns?

Pro Tip: If you need to order on a consistent basis, talk to a packaging expert to map out your inventory expectations and schedule. This will make it easier to maintain a healthy inventory flow and allow the manufacturer to know exactly when you need it.

Shipping A Floor Display Fully Kitted

Over the years we have been delivering fully kitted displays for customers across the United States without issue. The reason you would want to choose this option is to cut down on costs.

The less hands your Displays and products have to touch, the lower your costs.

Shipping A Floor Display Knocked Down Flat

Shipping KDF is a great option if you want to assemble in your own facility and prefer the safer and cheaper shipping method. Thanks to the stacking efficiency, it’s easy to see why this is a great way to cut down on costs for some companies.

But, you will need to create and include a set of clear assembly instructions along with a parts list and any tools required for assembly. 

Selecting The Right Box And Shipping Supplies

To ensure your Display arrives safely, it’s important to pick the right type of corrugated material and packaging supplies for the job. You’ll want to talk to your manufacturer or 3PL provider to consider the best shipping box and packaging material to use.

Learn more about our Packaging Supplies

ISTA Testing For A Floor Display

International Safe Transit Association (ISTA) testing helps brands to create packaging that will protect against shock, vibration, compression, and any other atmospheric hazards in the distribution environment.

This allows you to eliminate the need for multiple trial shipments and get your products to market faster, while also ensuring its survival.

It can also help you negotiate lower freight and cargo insurance rates - due to the confirmed lower risk of shipment damage.

We conduct a range of shipping tests (vibration, drop test, etc.) so that you are certified and ready to go. We partner with you through the entire process and ensure there aren’t any surprises - and if there are, we are ready to solve them.

One of the most important things you need to do is stay on top of maintenance.

Don’t neglect your display upkeep. Even the best displays will lose their appeal if they look dusty or worn down. Remember, your display represents your brand and your product - if you invest in a great display, you should make sure it stays presentable.

Displays should be checked regularly, even throughout the day. That way, you can be confident they never appear “shopworn.”

Retail Store Audits

Brands and product companies should regularly perform retail audits to ensure stores’ merchandising is compliant with agreed-upon standards. The retail store audit process checks merchandising execution, including:

• Correct product placement, including location in the store.
• Product expiration dates.
• Item counts on shelves and in back-room inventory.
• Count of facing items per SKU.
• Sufficient and accurate signage.
• Usage of floor and shelving space.

A number of people can perform audits for you. Retail staff, brands,  or even third parties can complete the task, but be sure to give them a checklist and ask for photos.

Audits help retailers and brands hold each other accountable. After all the agreements are in place for floor space allotment, signage, and other elements, retail store audits verify the deal and ensure everyone is happy.

Thanks to the latest innovations, you can use software that includes inventory management and automated audit-based reordering - all great tools that can further the benefits of audits and help keep your supply chain moving.

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.

With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.

Talk with our team today about your next Floor Display