Packaging From Plain To Premium
We’ve seen this a lot: simple, one-color packaging that gets the job done. How can you expect to hit your sales target if you don’t invest in your presentation?
You have a great product, but you left out one thing – your Packaging! Your Packaging is the first interaction your customers has with your product. The best packaging even creates brand loyalty – 52% of customers return for business if they like the packaging.
It’s an easy thing for most brands to overlook, but this is exactly the issue we aim to solve.
In the past, Digital was only viable in short run scenarios when you compared cost with other print options like Litho, but that’s become Digital’s calling card.
Packaging used to be a simple one-size-fits-all approach, a single design printed at high volumes, and Litho (Offset) was the best option. Not anymore!
We help upgrade brands from plain to premium, and take advantage of all the latest technical and marketing innovations to create new designs, and more importantly increase your sales.
TABLE OF CONTENTS
- The Made For You Approach
- Designing Your Packaging
- What Is Digital Printing?
- Product Size Variation
- 12 Benefits Of Digital Printing
- Digital Printing Drives Digitization
- Leading The Way With Print Production
The ‘Made For You’ Approach
When designing your packaging, think about it from the target customer’s perspective. Is this made for me? Does the packaging itself fit in line with your brand? Does it feel at home, in their home?
The payoff for branding that takes a targeted approach means that their product and packaging becomes an instagrammable experience. Rather than being a throwaway element, the packaging is part of the experience.
You move packaging from the commodity to become a personal experience that customers will come back for!
Designing Your Packaging
The inside of your packaging is less important when in a physical store vs e-Commerce, but it’s always a great idea to include product instructions or other materials for the consumer inside.
Over 90,000 people search for unboxing videos every month! Your audience is looking at what that experience is. 75% of consumers are influenced by package design!
These videos build a community around your brand online. When customers watch someone else open your package, they want to get that product! All of these unboxing videos should tell you that you need to create better packaging.
What you can include to make their experience shareable? Customers today expect a branded experience from start to finish – the marketplace has responded, and so should you.
What elements of your brand need to be seen immediately?
- Your logo and tagline
- Brand colors
- A story about your production process
- High-resolution imagery of your product
- Information Architecture / company story
Pro Tip: If you’re not a designer, and don’t have a design team – we provide access to our award winning in-house team in Creative Services.
What is Digital Printing?
Digital printing is the process of printing digital images directly onto corrugated substrate, using a single pass, direct-to-corrugate technique.
Instead of needing to pay for or create printing plates, digital printing allows you to upload files directly to the press and print.
This simplifies the process, and opens up numerous marketing and design possibilities!
Creating an unboxing experience is the biggest challenge facing brands and packaging designers. Personalization needs to be a priority!
Product Size Variation
Each box size typically needs new production materials, and that increases costs and time. Not to mention there are large order requirements to cut down on those costs.
Imagine being able to run several sizes without needing to stop production to changeover between art files.
- Twin XL
- Cal King
12 Benefits of Digital Printing
Taking your product to market is now less expensive than it has ever been. Digital Printing gives you the flexibility to quickly prototype, adjust your messaging, and change with the marketplace.
Here are 8 benefits of Digital Printing that will take your brand from plain to premium.
1. Design Variations
First, let’s talk about designs. So many brands take a one-size-fits-all approach to their packaging, and that’s because they’re using traditional methods.
If you have alternate product sizes, special product offerings, or are testing a new product – Digital is the answer. Quickly iterate on your design as fast as you can imagine.
2. “One Time Only”
Next, create a special sales event, and print that directly on your packaging. If you put your packaging in a display, and the packaging stands out with a fresh design, that will increase sales!
Change your logo, color choice, and create one time only designs.
Or if you are heading to a trade show, adjust your packaging to match the event quickly and without any additional costs or lead time. No other method can allow you to do that.
3. No Tooling Costs
When you want to create packaging, other printing methods need several weeks in lead time, and the up front costs to create printing plates. That means before you get your first package, you need an up front budget.
These are one-time costs, and can discourage many brands from creating alternate packaging designs. Imagine if you didn’t need to factor those into your budget? Where else could that money go?
4. Branding Awareness
Your packaging is the first interaction most customers will have with your product. That means you need to bring as much creativity to the packaging.
Adjusting your messaging with the marketplace can help you create a successful product launch with eye-catching designs.
Are you going through a brand refresh? Send the new art file.
5. Promotional Packaging
Small volume designs used for promotional events are easy for Digital, not to mention extremely cost effective when compared to other printing methods.
Forget about a generic looking packaging design. Choose something more professional.
6. Printing “On-The-Fly”
Next, consider the speed to market that Digital Printing gives you. Deliver alternate artwork to Bennett, and get it printing on your packaging by the end of the day. What other printing method can give you that?
Step up your game with VDB, Variable Data Printing. That means you create an extremely personalized package, even including your customer’s name.
7. Inside Printing
While this isn’t unique to Digital, you can easily create unique designs for product variations utilizing the inside of the packaging.
Give your customer an experience of luxury, or one that’s fun and vibrant. Change the messaging based on the product type (queen vs twin).
That gives the customer something worth sharing online, aka free advertising!
Finally, Digital Printing gives you the best bang for your buck. There is no minimum for it thanks to the no-tooling costs.
Make a product and attack a new niche directly. Create prototypes while you figure out the marketplace.
9. No Minimum
Digital production allows you to create short-run designs for all of your SKUs, not just a signal design / look. Or quickly create alternate designs for test marketing.
Have a new product and need to get to market fast? Digital cuts down all the production time to an INSANE degree! Change your designs on the fly, it’s as easy as emailing a file.
11. Digital Marketing Integration
How many innovations have entered the market in the last 5 years? What if you started using QR codes, or other ideas, in your packaging?
12. Replacement For Labels
Get rid of the additional cost and time of labels for your different product SKUs. Simply incorporate your information into the design.
Digital Printing Drives Digitization
Shopping has become an experience for customers, and brands need to take notice. Brands must innovate with personalized packaging, and with Digital it’s possible.
Create a QR code with a promotional offer or video, a digital watermark that’s invisible to the naked eye, or documents that can be digitally accessed right from the box and cut down on physical materials that need to be shipped.
Creating packaging that is “app-enabled” is a must for brands moving forward.
Leading the Way in Digital Print Production
As a leading provider of digitally printed packaging, Bennett empowers brands by supplying cost-effective and quick-turn solutions to companies of all sizes.
We proudly operate the region’s largest Digital Production Center for packaging and display, featuring a range of machinery to produce custom wide-format corrugated, label, and carton products.
Our Digital Presses:
Prepare Your Digital Artwork File
We accept most file formats, but prefer Adobe Illustrator, Photoshop, ArtiosCAD, or something similar. But be sure to check with your printer for their exact specifications.
Bennett Makes Custom Bedding Packaging
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients’ products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
Frequently Asked Questions:
What is Digital Printing?
Digital Printing is when you print a digital-based image onto some form of print media. It allows a more versatile printing style compared to traditional methods, and it allows you to create unique designs for different product sizes.
What is Variable Data Printing?
Variable Data Printing (VDP) means printing completely custom designs for your customers. This is only possible with Digital Printing, and it leads to a new level of personalization.