Endcap Displays Are All About Positioning
Customers are still heading to stores to shop, even if they are then making purchases online. That means having an attractive Endcap Display is more important than it’s ever been. The position of Endcap Displays is key to your success.
Catching their attention as they move between aisles is a great way to get them to stop and investigate your products.
So your display needs to be effective, right? Well, if you’re going to entice shoppers to stop and look at your products from six feet away, then it’s likely that the product is going to have to stand out.
So the quality of your product is key, but if your design doesn’t stand out either, then you’re in trouble.
But how can you make sure that your POP Display stands out? Here are five elements to designing effective Endcaps.
TABLE OF CONTENTS:
- 1. Design The Display Around Your Products
- 2. Educate Customers With Product Benefits
- 3. Get Inspired By Visiting Retail Stores
- 4. Organize Your Products For Easy Shopping
- 5. Make It As Efficient As Possible
1. Design The Display Around Your Products
This might seem like an obvious design tip, but you would be surprised. The best way to start the process is to take a look at what design choices you have already made for your products and packaging.
The best display is built around your products, to help drive customers to investigate your products.
Every color and design choice should be built to enhance your products, not the other way around. Whether you are using multiple shelves, or only have a small section, you have to take advantage of it.
You’ll want to place graphics at eye level and have them stretch outward into the aisle. You can use photography or illustrations, as long as they are bold and vibrant enough for customers walking by to notice.
Using a bright color palette is a great way to lead customers toward your product.
If you have a choice between two designs, one of which will highlight your products more effectively than the other, then go for the design that shows off your product.
2. Educate Your Customers With Product Benefits
You want to entice customers, but you also need to educate them. Customers shopping at the store solely based on online reviews and product details might not be familiar with your products or their benefits. That’s why an effective Endcap Display needs to use informative graphics and illustrations.
Place key information about your product in a big graphic near the top of the display or incorporate it into another element like a pattern or illustration.
You don’t want too much text, though. It will make it difficult for customers to find what they’re looking for when they’re ready to buy.
You want the bottom line to be easy to understand, so using a headline is critical.
You don’t have to go overboard with colors or illustrations, but adding some flair can draw attention without being too distracting.
3. Get Inspired By Visiting Retail Stores
If you’re having trouble coming up with ideas for your next Endcap Display, then consider visiting a store of a competitor. This might be taboo for certain teams, but if you can get past that then it’s one of the easiest ways to get inspiration.
Look at how other brands are using their endcaps and what products they’re showcasing. If customers will be walking by quickly, you want big graphics and bright colors that stand out against everything else in the aisle.
If products will have more time on an endcap display, then think of what details you could add to make them pop.
Observe customers as they shop and see what they respond to. Is it the brighter colors that are drawing them in?
Or is it the accessories around the product that make the shopping easier? Start with what your target customers are responding to, and then build on it.
4. Organize Your Products For Easy Shopping
Once you have determined what products will be on display, you need to organize them in a way that makes shopping easy and enjoyable for customers. There is nothing more frustrating than getting to an endcap and not knowing where each product is located.
If the only thing you’ve done is arrange your products by type or color, then they’re going to be difficult to find unless someone knows exactly what they want.
You can try organizing by usage or purpose, but there has to be a better way.
Organizing by usage might work if similar customer demographics are using all of those products at once (i.e., college students). But chances are your customers use many different types of products, so it’s easier just to organize them into categories. Organize them by their primary function or color if possible.
Typically, you don’t have a lot of time to get customers’ attention when they’re browsing at the endcap. That’s why your Endcap Displays must make it easy for customers to buy your product right away.
5. Make It As Efficient As Possible
If you’re going to put time and effort into designing an Endcap Display, then you want it to be worth the investment. That means adding elements that will draw customers toward your product without taking up too much room.
You can get creative with different types of signage and placement, but there are a few key components that you need no matter what. First, use bright colors throughout the display instead of just at the top or bottom for optimal visibility.
Second, add eye-catching messaging and illustrations (but not too many).
Third, incorporate some form of storage to allow customers to pick up samples or take home everything they see in one trip.
Finally, don’t forget about shipping. The cost to ship your displays is one of the biggest impacts on your margin. It’s important to make sure that you aren’t wasting any shipping space on the semi-truck because shipping air is a costly mistake!
Create A Custom Endcap Display Today!
Endcap displays are a great way to showcase your products and increase sales. By using the tips provided in this article, you can create an effective display that will draw in customers and make it easy for them to buy what they see.
Remember to use bright colors, eye-catching messaging, and incorporate some form of storage into your design.
Additionally, be sure to factor in shipping costs when creating your display so that you don’t end up losing money on the overall project.