Dump Bins Make Shopping Easier
Designers often use dump bins as a way to make shopping easier for their customers. By placing the products in a bin, it is easy for customers to see what is available. Then when finished shopping, the customers can take their purchases to a checkout counter.
Dump bins are also very useful in displaying bulk items that need to be sold by weight or volume. This is especially helpful in areas where people pay for what they eat or drink at a food event.
Since dump bins are located directly in front of the products being sold, it is easy for customers to see what they want. The key is to making an attractive bin to draw them in, and keeping your products organized. Even after they’ve been looked through.
If you’re looking to make a new Dump Bin Display and hit your sales goals, read these tips to find out how!
TABLE OF CONTENTS:
- 1 Colors And Design Enhance The Product
- 2 Ensure The Display Is Easily Accessible
- 3 Multiple Dump Bins With Grouped SKUs
- 4 Try A One-Piece Design Instead Of Two
- 5 Include Key Product Benefits
Should I Use A Dump Bin Display?
Dump Bins are great, but they’re designed for specific scenarios.
First, if you have a lot of inventory to move, they can be a great way to organize your products attractively.
Or if you have an item like pillows that need to be organized on the shelf in specific ways to allow customers to shop, creating a Dump Bin might be a more creative way to get off of the shelf and in front of customers.
The key question you should ask to determine if you should use a Dump Bin Display is if you are hoping to increase impulse purchases with customers. Is your product one that customers may not be shopping for, but will want when they see it? Then include a Dump Bin in your next product launch.
Now let’s dig into those five tips for designing effective dump bins!
1. Colors And Design Enhance Your Product
When designing your Dump Bin Display, you want to be sure that you are well aware of your product. If you’re in a busy aisle, you have to use the right colors to stand out. If you’re around ketchup, don’t use red!
Let’s say you’re selling fruit snacks. You want it to look juicy and flavorful. Large bright primary colors will look great. For sour flavors, try secondary colors like blue, green, and orange.
Whether this label design uses brightly colored drawings or photos of kids playing with fruit, it should make shoppers want to buy your healthy fruit treats!
So start your design process by figuring out what works about your product and its packaging. Use that to inform every design choice you make.
2. Ensure The Display Is Easily Accessible
A Dump Bin Display should be easy for customers to access and shop. This can take a few different shapes depending on your product and the space you have available.
A Dump Bin is all about impulse purchases, so there’s nothing worse than a display that is hard to shop from! It’s okay if customers have to go on a treasure hunt to find what they want, in fact, that’s a great opportunity to make a sale. But make sure there are key areas for them to easily shop.
Maybe you’ll need multiple bins or shelves so that customers can easily see what’s inside without moving other products out of the way. Or you want very clear signage for each item so people don’t hesitate before grabbing items they want.
You could also use a counter below your dump bin where customers can place their selections as they shop. Whatever it is, make sure that your design allows shoppers to maneuver around the display quickly and easily!
3. Multiple Dump Bins With Grouped SKUs
Maybe you are trying to get rid of old inventory or just need to move products fast, so instead of using one large dump bin, use multiple smaller ones. Or perhaps some products go together really well and some others don’t.
You can create an entirely new display out of various sized dump bins by grouping together items with similar SKUs. Grouping similar SKUs is a great way to ensure your larger items are displayed in the group.
And they are easily accessible for customers.
It’s important though if you’re grouping Dump Bins based on SKU number that you put signage on each bin letting shoppers know what is inside! It would be pretty frustrating to try and shop a display and not know what each item is!
4. Try A One-Piece Design Instead Of Two
As we said above, a Dump Bin Display should be easy for customers to shop. This can be hard if you have the bin split into two sides and only half of it is visible at once.
A two-piece design is made out of two large pieces glued together. That means there are two points of graphic obstruction and two points where the structure could fail faster.
At Bennett, we have a special machine nicknamed “The Jumbo” that allows us to create one-piece designs that are better in almost every way. By using this machine, we can cut the production time down significantly needed for the display.
That saves on materials, resources, and money!
If your last Dump Bin wasn’t up to snuff, this could be why.
5. Include Key Product Benefits
So what makes your fruit snacks so great? Have the answer to this question printed directly on the dump bin so customers can easily understand why they should buy fruit snacks! You know its benefits, now let them know.
This simple addition will not only catch shoppers’ attention but could also be a deciding factor in whether people put your product in their carts or how many times they see your display before making a purchase.
Walkthrough the customer’s journey from seeing the display across the store, to walking up to it, and finally engaging with your products.
When you design the display around each of those phases, you’re going to hit your sales goals.
Create Your Dump Bin Display Today!
Dump Bin Displays are a great way to move products. With a little creativity, you can create an eye-catching display that will have customers stopping in their tracks. Whether something went wrong with your last display, or you’re branching into your first, we are here to help.
Our tips should help get you started, but if you need more help or want us to take care of the entire process for you, don’t hesitate to contact us.