Digitally Printed Retail Displays
There are a lot of advantages to switching your POP display printing from lithography or litho-label to high-speed digital printing. For one, you'll see a drastic decrease in the amount of time it takes to produce your displays. This is because digital printing doesn't require the use of plates, meaning that once you have your artwork ready, you can start printing immediately.
Additionally, digital printing produces high-quality prints with vibrant colors and sharp details, making your displays look more professional and eye-catching.
If you're considering switching to high-speed digital printing, the following five steps can help you get started.
Table Of Contents
Find A Good Manufacturer
Ask around and search online for a manufacturer that you can trust to help you find the right solution for your business. This is where your network will come in handy.
You want to find someone who will be a good fit for your business and who will also help educate you on the process. Simply switching printing styles is not enough. You should get an easy-to-understand reason why it's better.
The right manufacturer will become a business partner for you.
Make Your Artwork Digital Printing Friendly
Not every design will work with Digital, but that's okay! The reason is that every printing process has its own limitations. The more you understand and design around them, the better off you will be.
As you discuss the printing process with your manufacturer, they will help to adjust any artwork you have to ensure it will print properly. Common issues can be that one large block of blue can produce streaks or printing white on Kraft will be transparent.
Once you have your artwork ready, it's time for the next step!
Get A Sample To Be Sure
Samples are the only way to be 100 percent sure that you know what you are getting with the finished product. So, you must get a sample when you switch the printing process, or at the very least, a sample kit to compare.
You can either lock your structure down first to get a sample sent to you, use an existing body they have in stock, or get simple prints to review the overall process. Whatever you choose to do, make sure you review and approve the finals before you go into production.
Create Alternate Graphics
The best part about switching to digital is that it expands your marketing capabilities. You can create a graphic for every retail store to which you send a display, a unique graphic for each region or season, or simply each SKU.
When you switch to digital, there is no limit to what you can achieve. Every Retail Display suddenly becomes its own store within a store, increasing your awareness in retail.
Take Advantage Of The Printing Process
This is where the fun begins! High-Speed Digital Printing is all about flexibility, speed to market, and no printing plates. That means you can easily create alternate designs for stores, seasons, or regions. If you were using flexo or litho, each design would have a very large upfront cost. And if you were using a litho label, you would need to be sure to order enough in advance.
Digital printing allows you to change artwork on the fly by sending us a new design and getting it printed on the same day.
Get Your Sustainability Results
The best part about Digital Printing is its sustainability. When you switch, you should ask for a comparison of your manufacturing order before and after Digital Printing. Typically, customers can reduce their waste by as much as 25% and their overall resource consumption by roughly 18%.
And that's something you can tout to your customers. There are so many ways to use sustainability to your competitive advantage!
Now Make The Switch To Digital Printing
Digital printing is a great way to produce POP displays that are high quality and professional looking. Not only does it save time, but it's also more environmentally friendly than traditional printing methods. If you're thinking of making the switch, be sure to follow these five steps to ensure a smooth transition.
