Design Tips You Need For Cannabis And CBD Packaging

Finding the right design tips for Cannabis and CBD packaging is critical during the initial design phase. Whether you're launching a new product or refreshing your brand, it's a great idea to survey the current trends, innovations, and possibilities.

36 states allow some form of cannabis and CBD sales, whether with a prescription, card or simply a state ID. And it’s only going to increase with each year!

Your packaging is just as important as your Cannabis. Without the right design, you won’t reach your target customer.

Keep reading to learn about the best trends, latest marketing innovations, and ways to target your customers.

Contact Bennett today about CBD + Cannabis Packaging

Attract Your Target Customers

Creating high-quality packaging is crucial for catching customers' attention and convincing them to choose your product over another.

Creating a brand with a unified look but a variety of products with a variety of designs is a great way to start building that brand identity and getting customers to remember your brand the next time they make a purchase.

Everything from the font you choose to the colors and even the overall shape of the packaging will help to create your positioning in the market.

You want to accomplish two things: first, appear to have a high-quality product, and second, build trust directly with the customer.

You need to balance your design with information. Clear legal information as mandated by your state and brand information. This can be your story or even your production process.

You need to accomplish all that while still making an appealing design. So how do you do that?

The medical marijuana side of the business has a bigger burden to include regulatory information on their packaging, but every package still has label requirements.

You would likely already include the following information: manufacturing and expiration dates, the business name and location, all ingredients, and the net content weight.

Looking to refresh your look? Try Digital Printing to iterate on new prototypes!

Resource: Cannabis Labelling Regulations

When choosing your packaging materials, you need to consider several factors. The material must meet several legal requirements and help position your brand in the marketplace.

Consider these 5 legal requirements:

1. Proper Seals

This type of product is typically not designed for single use. It’s in a bag, a bottle, or some variation and can be opened and closed multiple times.

Or it’s given to customers in a large ziplock bag that accomplishes this. Make sure your packaging design takes a “proper seal” into account.

2. Child Safety

Due to the Poison Prevention Packaging Act, all packaging in this category must be child-resistant. That means a pop-top on bottles or a ziplock design that opens in a particular way.

3. Tamper Evidence

Just like the proper seals, it’s critical to create a design that makes it clear whether someone has tampered with the product. This can be a seal or sticker lock, which makes it immediately evident that the product should not be sold.

4. Strong Materials

Depending on your product, you may need to choose a certain type of packaging that is more sturdy. This can be cardboard, solid board, glass, or plastic. Make sure to choose one that also fits in with your overall brand.

5. Edibles and Beverages

Every state has its own laws for Cannabis, and CBD is consumable in various forms. The packaging may need to be opaque or follow a certain regulation. Make sure your design requirements are gathered up front.

Every year, a new trend emerges in the industry. Sometimes, it’s worth launching a new product to capitalize on the attention the trend is gaining; other times, it’s better to create a unique look.

The most important thing is having a designer who pays attention to trends. That way, you can always make an informed decision.

Here are a few trends that have taken hold long term in the industry.

1. Classic Leaf Imagery

I know. The Marijuana Leaf itself can quickly become a cliche design choice, but when done creatively, it can inspire a number of moods in the customer.

Classic - Natural - Retro - Youthful - Sleek - Modern

The Cannabis Leaf is so recognizable in the marketplace that it’s worth considering a design that incorporates it boldly and uniquely.

2. Eco-Friendly 

Next, think about how so many customers have moved in a more sustainable and environmentally positive direction. They want recyclable packaging, fewer materials, and to choose something that harms the environment less.

Keywords like organic, raw, and sustainable stick out to these customers.

3 out of 4 Millennials and the majority of Gen Z have stated they would pay more for a sustainable packaging choice.

That means you need to choose a design that gets the idea across in their minds. That could be a muted color palette, less ink, or a design that feels more like “the farm.”

Related: 10 Tips To Make Your Packaging More Sustainable.

3. Health Focused

The first opening in the market was the health benefits of Cannabis products. More on the specifics later, but consider the market for these customers.

A great way to reach this market is to emphasize the elements that reinforce these key health benefits and comply with all legal requirements.

This could include medical icons, callouts for specific health issues, etc.

4. Minimalist Design

Lastly, the other overall design trend you can carve a niche with is a minimal design that doesn’t use much to leap out. When it’s on the shelf next to an overly shiny design, it will draw in your target demographic.

This design can be simple, sleek, modern, and even use a single-color approach.

Next, let’s consider who we want to target. The goal of your product and packaging is to find and solve a specific issue for your target customer market. Are they looking for a particular flavor profile?

What are their biggest pain points?

Consider these 3 customer profiles:

1. Luxury Customers

First, the customer who wants the finer things in life. They’re coming to Cannabis for a high-class experience, not just a cheap product. So your packaging needs to speak to them.

Elevating the look of your product with the right design is key to catching their attention. You want to be perceived as more exclusive, premium, or focused on strength.

Think about their apartment or home. What packaging would ‘fit in’ with that environment?

Quality Ingredients

Your focus should be on the ingredients themselves. You want to communicate that your product is packaged with quality. This is the kind of quality they won’t get with another brand.

Activate The Senses

Finding a way to activate their senses can be a number of things. A unique color choice, packaging with a texture that enhances handling, or even a window to see the product inside.

“Show” The Taste

This kind of customer isn’t looking for “average” Cannabis, so that means you want to remove any potential stereotypes in the market. This packaging design needs to convey the flavor profile more like top-shelf liquor.

2. Millennials

Next, the younger audience. They are drawn to authentic brands above all else. The average person sees 4,000-10,000 marketing messages a day, and the effectiveness wanes with each view.

This can be a trendy design or a unique shape, something that makes your brand stand out on the shelf. Customers prefer to find a brand that fits their lifestyle.

Simplicity Is Key

This can be a minimal design with a more rustic approach that fits in with the farmer's market. It can also be a modern art piece—something that sticks out without being tacky.

Sustainable Focus

As mentioned earlier, this generation is focused on environmentally conscious products. They want your product but want to reduce their carbon footprint as much as possible. Try using alternatives to plastic, and even find a plant-based packaging material.

Limited Edition

Finally, scarcity works. Creating one-off collections rather than an ongoing style will catch their attention whenever they visit the dispensary. And the dispensaries will love you for making their product refresh an event.

3. Physical Relief

Finally, consider the customer who’s looking for medical assistance in their Cannabis or CBD products. 

Two-thirds of medicinal users define chronic pain as the main reason for their usage. What can your design do to communicate with them?

Call out product benefits with clear icons that speak to the key pain points they address. You can also create a product for each main pain point.

Even some CBD users are coming to the product for a reduction in anxiety. That means a frenetic design won’t work here. This isn’t an energetic customer but one who wants to chill.

Not to mention, CBD doesn’t contain THC, so the market should be treated differently. These are customers who are looking for a therapeutic product.

Product Callouts

• Relieves pain
• Nausea relief
• Reduces anxiety and depression
• Lowers inflammation
• Aids in substance abuse treatment

Create A Retail Display

One of the best ways to succeed in a dispensary is to invest in real estate separate from other products.

Whether that’s a Floor Display or a Counter Display.

By creating a branded display, you can make an impact on your sales.

Here’s a blog of the different types of displays.

At Bennett, we offer a variety of printing methods, but we are Digital Printing specialists. We were one of the first manufacturers to invest in Digital printing, which has put us ahead of the learning curve.

Check out the three main printing methods below:

Digital Printing

Digital is the best choice for ultimate customization, creating multiple designs, and getting to market faster than your competition. There are no printing plates, which means no tooling costs and no waiting for the plates to be created.

• Variable Data Printing (VDP)
• Print-on-demand
• Upload art files to press
• Unique product designs
• Seasonal + Promotional messaging
• Cost-effective productions
• Faster turnarounds

Flexographic Printing

The Flexo process applies colors to your packaging one color at a time. This method doesn’t produce high-quality images but is the most commonly used printing style. However, there are tooling costs and production lead time.

• One-size-fits-all design
• Large volume of a single design
• Efficient production
• Less Expensive
• Not good for high-resolution imagery

Lithographic Laminating

Finally, Litho involves printing a design directly onto the corrugated substrate. This produces a sleek image and is excellent for a premium look. The downsides are the tooling costs, production lead time, lack of customization, and enormous material waste.

• Create high-quality designs
• Great for large volume
• one-size-fits-all design
• Lots of waste
• More susceptible to scratching

Need help choosing which printing method is best for you?

Related: Printing Coating Options

• Aqueous Coating
• UV Coating
• Varnish Coating

1. No Minimums

Digital production allows you to create short-run designs for all your SKUs, not just a signal design/look. You can also quickly create alternate designs for test marketing.

2. Get To Market Faster

Have a new product and need to get to market fast? Digital cuts down all the production time to an INSANE degree! Change your designs on the fly. It’s as easy as emailing a file.

3. Single Pass Printing

A single-pass direct-to-corrugate process is a complete game changer. This cuts down on production time and potential production problems.

4. Multiple Designs

No more one-size-fits-all designs. Print as many marketing variations as your team can create. Every season, SKU, sale, or promotion deserves a unique look.

5. Fast Prototyping

True-production proofs that reflect final product quality with 100% accuracy.

6. Variable Data Printing

Talk directly to your customers with unique printing explicitly created for them. This has never even been possible until Digital!

7. Environmentally Friendly

Cut your packaging waste down immensely. Use digital inks that are better for the environment. Your new packaging will be more recyclable than your previous design.

8. Consistent Quality Prints

No print variance. Every print off the production line is the same as the last. Accurate and repeatable.

9. Digital Marketing Integration

How many innovations have entered the market in the last 5 years? What if you started using QR codes or other ideas in your packaging?

10. No More Labels

Get rid of the additional cost and time of labels for your different product SKUs. Simply incorporate your information into the design.

11. Market Flexibility

Easily expand production when there is an increase in market demand. Slow down and regroup when the demand slumps. Test out new designs. You can’t do that with Litho.

12. Efficient Production

No creating printing plates, no artwork change over time, no issues, just printing.

Remember, your packaging is the very first interaction your customer has with your product. You need to bring as much creativity to the design and marketing to your product to position your brand in the marketplace.

Whether you’re targeting medicinal users, luxury customers, or millennials looking to relax, ensure you develop a design that targets them directly.

Your ultimate goal is to build trust with your customers, offer a high-quality product, and create a product they will return for.

And don’t be afraid to prototype and test the market!

Related: 5 Benefits Of Packaging Manufacturers.

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.

With our fully integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays and everything in between.

Contact Bennett today about CBD + Cannabis Packaging