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Bennett's Digital Printer: Case Study

Time to read 3 min

Pallet Skirt Case Study

Digital Printing is changing the industry in more ways than one. Digital allows a brand not only to get to market fast, but print a huge variety of designs without the time or costs associated with traditional methods.

What does this mean?

Brands can do things faster than ever before! Want to start a partnership or new product tie in? Digital can get you there faster, and cheaper.

A Pallet Skirt helps to make your overall display more appealing, adds more valuable information, and gives you more real estate for your designs.

Watch the video below and learn first hand just how our digital printing is changing the industry!

One Order - One Day - One Run

Our customer had a Club Store Pallet Skirt campaign to promote a sunglasses campaign that was a tie in with 26 MLB teams and 10 NCAA Division 1 Football teams. 

  • This required team specific art for each Pallet Skirt
  • Over 100 Specific Art Files
  • All artwork uploaded directly to the press
  • 22,356 Product Cards
  • 612 Pallet Skirts

7 Digital Printing Advantages

1. No Artwork Changeover

First, you can swap artwork as easy as clicking a button. Thanks to Digital Printing, we could upload all of the artwork to the Digital Press and change designs without stopping production. That means production doesn't slow down, or cost you extra money.

2. Less Waste

Next, Digital Printing has been able to reduce waste compared to traditional printing methods. One client in particular managed to reduce their overall material costs by 20%! It's a great way to make your retail display more sustainable.

3. Speed To Market

Digital is faster than any other printing method. Digital allows you to print at the speed of thought, whether changing designs or introducing a new product to the market. Digital will get you where you need to in a fraction of the time.

4. Information Architecture

Your messaging needs to be clear and motivated. What should your customer know as they pass by the display? What can they see from across the store? Keep it concise and focused! Only the important benefits should be included here.

5. Color Psychology

Next, each color speaks to the customer on a different emotional level, that's something all designers know. Why not use that on the store floor? Here's an actual opportunity to put that knowledge into practice and create something that matches your brand in a powerful way. 

6. Match Your Brand Colors Exactly

Most manufacturers claim they will match your brand colors accurately, but they're not actually equipped to do that. We have some of the best printing capabilities in North America, and promise we can actually match with 100% accuracy. 

7. Refresh Your Brand

Finally, consider how many times you will need to replace your display over the year. Each time you do is a chance to attract more customers - so why not harness the power of Digital Printing and create a fresh look for your display at a fraction of the cost. And without slowing your speed to market.

Bennett Designs Custom Pallet Skirts

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.

With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.

Frequently Asked Questions:

How Many Digital Presses Do You Have?

We recently installed a second Digital Press. We were one of the first in North America to invest in Digital Printing, and that has put us ahead of the learning curve.