Bennett's Digital Printer: Case Study

In the fiercely competitive retail sector, standing out is key to capturing customer attention and driving sales. This is why a renowned grocery and produce retailer recently embarked on a journey to enhance the presentation of their organic produce line.

They faced a common challenge in the retail world: making their products stand out in a crowded marketplace. Their organic produce line, despite its high quality, was getting lost in the visual noise of retail environments.

The game-changer was the adoption of digitally printed pallet skirts. These skirts wrapped around the base of the pallets, turning them into eye-catching displays. The decision to use digital printing was driven by several factors:

• Customizable and Vibrant Designs: Digital printing allowed for high-resolution, colorful designs that captured the essence of their brand - fresh, organic, and wholesome.
• Eco-Friendly Materials: Staying true to their commitment to the environment, the pallet skirts were made from recyclable cardboard and printed with eco-friendly inks.
• Cost-Effectiveness: Digital printing offered a budget-friendly solution, especially for medium production runs, without compromising on quality.
• Quick Turnaround: The speed of digital printing meant that FreshFoods Inc. could implement this solution across multiple stores in a short time frame.

Watch the video below and learn firsthand just how our digital printing is changing the industry!

The introduction of these digitally printed pallet skirts had an immediate and impressive impact:

• Enhanced In-Store Presence: The pallet skirts made the organic produce section stand out, drawing customers' attention as soon as they entered the store.
• Positive Customer Response: Shoppers responded enthusiastically to the clear, attractive branding, appreciating both the aesthetic and the environmental considerations.
• Increased Sales: In the first quarter following the implementation, FreshFoods Inc. saw a remarkable 15% increase in sales of their organic produce in stores with the new pallet skirts.
• Brand Reinforcement: This initiative reinforced FreshFoods Inc.'s image as a leader in sustainable, quality retailing.

The band's experience is a testament to the power of innovative retail branding solutions. The digitally printed pallet skirts not only provided a visually appealing way to showcase their products but also aligned with their sustainability goals, proving that effective marketing and environmental responsibility can go hand in hand. This case study serves as an inspiration for retailers looking to elevate their in-store branding in an eco-friendly and cost-effective manner.

As we move towards a more visually driven market, solutions like digitally printed Pallet Skirts are set to become a staple in retail branding strategies. They offer a unique blend of customization, sustainability, and effectiveness, essential for businesses aiming to thrive in today's competitive landscape

Related: How To Use Color Theory With POP Displays

1. No Artwork Change

First, you can swap artwork as easy as clicking a button. Thanks to Digital Printing, we could upload all of the artwork to the Digital Press and change designs without stopping production. That means production doesn't slow down, or cost you extra money.

2. Less Waste

Next, Digital Printing has been able to reduce waste compared to traditional printing methods. One client in particular managed to reduce their overall material costs by 20%! It's a great way to make your retail display more sustainable.

3. Speed to Market 

Digital is faster than any other printing method. Digital allows you to print at the speed of thought, whether changing designs or introducing a new product to the market. Digital will get you where you need to in a fraction of the time.

4. Cost-Effective Small Runs

It allows us to easily customize each print, enabling unique prints (like personalized names or addresses) within the same print run.

5. High Quality Output

Digital printing produces high-resolution images with sharp details and vibrant colors, ensuring professional-quality prints.

6. Customization And Variable Date Printing

It allows for easy customization of each print, enabling unique prints (like personalized names or addresses) within the same print run.

7. Refresh Branding

Finally, consider how many times you will need to replace your display over the year. Each time you do is a chance to attract more customers - so why not harness the power of Digital Printing and create a fresh look for your display at a fraction of the cost. And without slowing your speed to market.

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.

With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.