7 Design Elements of Shelf-Ready Packaging
Time to read 7 min
Time to read 7 min
Did you know that 70% of purchase decisions are made while shopping? That means that product presentation goes a long way in making a sale.
Shelf-Ready Packaging is a great tool for this exact reason, and we wanted to share some design elements you need for your next design.
When your product is out of stock, customers are likely to choose the next option available, rather than come back for your brand. By using Shelf-Ready Packaging, also known as Retail-Ready Packaging, you cut down on empty shelves, and increase sales.
Keep reading for 7 Design Elements of Shelf-Ready Packaging.
Table Of Contents
Shelf-Ready Packaging, or SRP, is all about making your product “ready for sale”. The packaging used to ship and store the product is made to be put on the shelf, and makes retailers lives’ easier.
The goal is a tearaway design that reduces packaging materials, and makes restocking faster and safer. It not only gives you efficiency increases, but you get more control over your product presentation.
That means no more going to retail and seeing a shelf in disarray. Your products are in the perfect order every time, and you even have a branded appearance.
While every retailer has their own guidelines to follow, there are design elements crucial to your success. Here are 7 Design Elements of Shelf-Ready Packaging.
First, your SRP, or RRP, is a blank canvas to start with for your product and your brand. It shouldn’t be treated solely as a utility solution, but a branded advertising solution.
All of your product and brand color choices, logos, fonts, should be extended to your Shelf-Ready packaging. That will make your products even more appealing.
Not only that, you’ll visually occupy real estate on the shelf, not just look like another product.
Related: Get Products On The Shelf With SRP
Retail packaging that is stored in secondary packaging typically requires knives to open. This takes up retail time, and it can cause accidents or damage to your products inside.
The goal of an RRP design is to remove the entire need for box cutters. In fact, most designs are made with perforated edges to allow for a tear away design for quick and easy access.
This needs to be a design that doesn’t accidentally tear and damage the packaging, or else you would ruin the entire point of an RRP.
2 Common Designs:
Next, the goal of SRP is to reduce any labor for the retailer. A well designed SRP needs little setup for staff to restock on the shelf.
This can cut down labor costs by huge percentages, and it’s why more retailers are demanding new relationships have an SRP design.
By making restocking easier, you reduce downtime and increase sales. So it’s a win-win for everyone involved.
Related: 5 Design Tips for SRP
Now think about RRP from the shoppers perspective. By having a branded look to your product display, you grab their attention, and they want to interact with the product.
Using an effective RRP allows you to communicate product benefits and other branded information that informs the customer.
Lastly, with the reduced downtime, the customer has more of a chance to buy your product. They are a great way to increase sales at retail stores!
3 Tips To Aid Shopping:
Next, think about what you can include on your SRP design. By not opting for a kraft brown with simple branding, you create a branded experience for the customer.
By doing this, you lift your product’s importance in the customers mind, making you more attractive than your competitor.
There is still so much room for competition in this category, and the brands that jump in are going to benefit ten-fold in the coming years.
By switching to a Shelf-Ready Packaging design, you cut down on all materials. That means less waste overall.
This is a huge benefit to your entire supply chain. By optimizing your packaging, you can fit more per shipment, meaning less shipments.
You can even include this new design and sustainable design in your marketing.
Finally, optimizing the entire supply chain from start to finish is a great way to cut costs. So many brands have efficient packaging solutions that incur hidden costs that are easily reducible.
Simpler designs, branded appearances, and optimized shopping - could Shelf-Ready Packaging get any better?
Your packaging is some of the most valuable real estate for you. It creates a mini-billboard for you at retail, and when you stack a number of products in a display you create a full-size billboard effect at retail.
Think about your target audience, and even do some focus group testing. Watch how they interact with your packaging. What are the biggest issues?
Do not wait until the last minute to consider these improvements. You should be constantly coming back to your key questions and goals to ensure you’re going in the right direction.
Digital Printing is the industry's future, providing brands with access to things that analog methods simply can not.
Removing printing plates from the equation, which is a one-color operation at a time ensures that you reduce manufacturing costs and time substantially.
Colorful patterns such as gradients were not really feasible until digital. Now you can really use color psychology at retail and online to meet your customers more clearly.
Using other techniques, a small design change means beginning over - more money and time. Digital enables you to adjust the artwork on the fly, not guess, working with the market.
Digital production allows you to create short-run designs for all of your SKUs, not just a signal design / look. Or quickly create alternate designs for test marketing.
A single pass direct-to-corrugate process is a complete game changer. This cuts down on production time, and potential production problems.
Have a new product and need to get to market fast? Digital cuts down all the production time to an INSANE degree! Change your designs on the fly, it’s as easy as emailing a file.
No more one-size-fits-all designs. Print as many marketing variations as your team can create. Every season, SKU, sale, or promotion deserves a unique look.
True-production proofs that reflect final product quality with 100% accuracy.
Cut your packaging waste down immensely. Use digital inks that are better for the environment. Your new packaging will be more recyclable than your previous design.
No print variance. Every print that comes off the production line is the same as the last. Accurate and repeatable.
How many innovations have entered the market in the last 5 years? What if you started using QR codes, or other ideas, in your packaging?
Easily expand production when there is an increase in market demand. Slow down and regroup when the demand slumps. Test out new designs. You can’t do that with Litho.
No creating printing plates, no artwork changeover time, no issues just printing.
Related: 5 Digital Printing Tips For SRP
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
Shelf-Ready Packaging is designed to organize products on the shelf, and aid in quickly restocking at retail. It incorporates your business’s logo, brand colors, copy, and message on the outside (and inside) of the box. This helps your brand stand out in stores.
We are able to produce Litho, Flexo, and specialize in Digital. We were one of the first manufacturers to invest in Digital Printing, and that’s put us ahead of the curve. Typically customers think Digital is only useful for small runs, but Digital allows you to create printing variations and create multiple runs of different targeted designs - using some of the latest innovations in marketing!