Every time a customer is near a counter, cash register, or flat surface, it's a great place to put a PDQ Tray. When you want to increase sales, you must find new ways to capture impulse buys.
PDQ Trays are a great way to reach your sales goals this year and show off more of your products. They’re also a good way to attract attention to your products and can help you create a more visually appealing display.
What Is A PDQ Tray Or Counter Display?
PDQ (Pretty Darn Quick) Trays are compact, ready-to-use display units designed for quick setup in retail environments. They are often pre-packed with products and can be placed near point-of-purchase areas, such as checkout counters or endcap displays. These trays serve as a convenient way to highlight products, making them easily accessible to customers and encouraging last-minute purchases.
Retailers commonly use PDQ Trays in supermarkets, convenience stores, hardware stores, and club stores to enhance product exposure and promote impulse buying. Because of their flexibility and ease of use, they are an essential tool for brands looking to stand out in competitive retail spaces.
Table Of Contents
Why Use A PDQ Tray?
The biggest advantage of using a PDQ Tray is that it allows you to show off more of your products to customers. Because the displays are easily accessed by consumers, they’re also a great way to attract attention and create visual appeal for your product line.
Counter Displays allow you to maximize your space in retail environments because they can be placed right next to other products, allowing you to utilize every inch without having too much excess inventory. PDQ Trays also help to make it easier for customers to find what they need and complete their purchase transactions quickly and efficiently.
5 Tips For Increasing Sales With A PDQ Tray
1. Use PDQ Trays to Feature New or Seasonal Products
A PDQ Tray is a fantastic tool for introducing new or seasonal products to customers. Because they are strategically placed in high-visibility areas, these trays can generate excitement and awareness around your latest offerings.
For example, if you’re launching a limited-time holiday collection, placing those items in a PDQ Tray near the checkout counter ensures they catch the eyes of last-minute shoppers. Similarly, if you’ve recently expanded your product line or added new services, a PDQ Tray can serve as a mini-billboard, showcasing these additions to your customers.
By pairing new products with bestsellers in the display, you can also encourage trial purchases and boost cross-selling opportunities.
2. Use them as a space for cross-promotion
One of the most exciting features of PDQ Trays is that they can be used to cross-promote your products and services.
For example, if you sell books, graphic novels, comics, and magazines, a PDQ Tray can be a game-changer. This display tool organizes your products for straightforward access and offers a platform to amplify your marketing messages and showcase your covers.
3. Drive more impulse purchase
These displays are great for driving impulse sales of small, lightweight products, especially in highly trafficked areas like the checkout line. To increase your per-item revenue, try placing small promo items like stickers or pens on sidekick displays.
Customers will be able to add them to their purchases at checkout when they check out. So it's a no-brainer why you want to use this display.
4. Showcase top sellers near the checkout counter
Speaking of checking out, if you’re looking for an excellent way to quickly increase your sales, position one of your sidekicks next to the cash register or another key area customers tend to gravitate toward when making purchases.
Try positioning both sides of the display so that even if multiple lines form, customers can easily access your product. This can significantly increase impulse purchases.
5. Increase brand awareness and enhance a marketing campaign
Finally – if you’re struggling to drive foot traffic into your retail establishment, sidekicks are a great way to maximize the customers you're currently getting while also increasing awareness of your brand. Take advantage of this by combining custom graphics with eye-catching colors and LEDs.
This approach will grab the attention of customers, potentially prompting them to make a purchase.
Get More Tips About PDQ Trays
Now Create Your Own PDQ Tray Or Counter Display
PDQ Trays are an excellent option for retailers expecting high-volume sales or those looking to maximize their space in limited retail environments. With the right product lineup, they can be a valuable tool for increasing impulse purchases, drawing more attention, and increasing sales.
By using PDQs to promote your products and services, you can maximize your chances of success in a highly competitive market! To learn more about how Promo stylers' custom counter displays can help boost your retail business, or to order your own display today, request a quote today!
