Every time a customer is near a counter, cash register, or a flat surface, it's a great place to put a PDQ Tray. And when you want to increase sales, that means working on new ways to capture impulse buys.
PDQ Trays are a great way to reach your sales goals this year, and to show off more of your products. They’re also a good way to attract attention to your products, and they can help you to create a more visually appealing display.
What Is A PDQ Tray Or Counter Display?
PDQ Trays (Pretty Darn Quick) are usually shipped with products and can be placed on another POP Display or near the cash register. PDQ Trays are typically used in supermarkets, convenience stores, and even hardware and club stores to increase product exposure and encourage impulse purchases.
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Why Use A PDQ Tray?
The biggest advantage of using a PDQ Tray is that it allows you to show off more of your products to customers. Because the displays are easily accessed by consumers, they’re also a great way to attract attention and create visual appeal for your product line.
Counter Displays allow you to maximize your space in retail environments because they can be placed right next to other products, allowing you to utilize every inch without having too much excess inventory. PDQ Trays also help to make it easier for customers to find what they need and complete their purchase transactions quickly and efficiently.
5 Tips For Increasing Sales With A PDQ Tray
Now for those tips!
1. Use PDQ Trays to feature new or seasonal products
A PDQ Tray is a great way to highlight new or seasonal products that you have for sale. Because they’re so easy to access, customers are more likely to notice them and will be able to learn about your new offerings.
Or are you expanding your retail business? Or maybe you have recently added additional services for customers? If so, consider using this display to advertise these new offerings. Draw attention to your newest products by showcasing them next to your most popular ones.
2. Use them as a space for cross-promotion
One of the most exciting features about PDQ Trays is that they can be used to cross-promote your products and services.
For example, if you sell books and graphic novels as well as comics and magazines, why not use a PDQ Tray to stack your products in an easy to access way? Then add your marketing messages to the display and enhance your covers.
3. Drive more impulse purchase
These displays are great for driving impulse sales of small lightweight products, especially in highly-trafficked areas like the checkout line. If you’re looking to increase your per item revenue, try placing small promo items like stickers or pens on sidekick displays.
Customers will be able to add them to their purchase at checkout when they check out. So it's a no brainer why you want to use this display.
4. Showcase top sellers near the checkout counter
Speaking of checking out... If you’re looking for an excellent way to quickly increase your sales, position one of your sidekicks next to the cash register or another key area that customers tend to gravitate towards when making purchases.
If possible, try positioning both sides of the display so that even if multiple lines are formed, they can easily access your product line. Doing so can go a long way towards increasing impulse purchases and boosting check-out times!
5. Increase brand awareness and enhance a marketing campaign
Finally – if you’re struggling to drive foot traffic into your retail establishment, sidekicks are a great way to attract attention and increase awareness of your brand. Take advantage of this by combining custom graphics with eye-catching colors and LEDs.
Doing so will help catch the attention of potential customers, and may even lead them toward making a purchase!
Get More Tips About PDQ Trays
Now Create Your Own PDQ Tray Or Counter Display
PDQ Trays are an excellent way for retailers expecting high volume sales or those looking for ways to maximize their space in limited retail environments. With the right product lineup, they can be used as a valuable tool for increasing impulse purchases, drawing more attention, and increasing sales.
By using PDQ's to promote your products and services, you can maximize your chances of success in a highly-competitive market! To learn more about how Promo stylers' custom counter displays can help boost your retail business, or to order your own display today, request a quote today!
