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5 Digital Printing Tips For Shelf-Ready Packaging

Time to read 7 min

Shelf-Ready Packaging With Digital

Do you want to upgrade your Shelf-Ready Packaging to High-Speed Digital Printing but need help figuring out where to begin? There is a lot of information on the internet concerning digital printing, but much of it is obsolete. Switching to digitally printed shelf-ready packaging necessitates a mental adjustment. 

You may utilize more complex marketing strategies with digital printing. The days of one-size-fits-all packaging are gone. Rather than having a stockpile of one graphic to go to market with, you should create distinct graphics for various scenarios. 

How do you get started, though? Which designs are the most effective? Which brand should you go with? Where can you get Digital Printing advice? We're here to help you out.

And the added bonus? They're great at increasing sales.

Bennett Packaging Bought The First Digital Press In North America

We thought Digital Printing was the way of the future when we first saw what technology could do. That's why we bought a high-capacity digital printer from a Spanish manufacturer and had it shipped to the US. We expected our clients to be interested in the technology, so we set out to build it as fast as possible. 

It's been a long road since we first started using digital printers, but I'm looking forward to where we've ended up. Bennett is now the only manufacturer in North America with two of these powerful machines on site, thanks to the addition of the second printer. We can't wait to see what happens next.

Related: 10 Benefits Of Shelf-Ready Packaging

Tip #1 Print Alternate Graphics

Digital printing is an excellent approach to printing and alternating graphics. It has typically been utilized for short-run designs, but because of this new technology, it can now be used in greater quantities with ease!

Different Regions

You may better target your clients by creating alternative bottle labels based on their location. Why not make an individual design in California for a consumer who enjoys surfing? It's simply about asking them where and what sports team or wild animal they are close to!

Each Retailer

Consider the kind of clients that frequent each store where you sell. Each of them is seeking a particular sort of goods; the more specific you are, the higher your sales will be. You'll get their attention if you design the packaging to speak directly to them.

Every Season

Is it the start of a new year or the end of a previous one? Imagine delivering shelf-ready, weather-appropriate packaging on your doorstep. In the spring, send vibrant greens and yellows. Summer is all about going to the beach, whereas Fall is all about seeing the leaves change color. Finally, Winter may be either nice and snowy, or it might conjure up images of a warm hearth.

If you want to save money while increasing your visibility, high-speed digital printing is the way. This process often takes less physical area than other types of plate-based designs, which might be costly or time-consuming in instances where volume may not justify the investment; nonetheless, it still produces high-quality results unlike anything else available!

Related: The Complete Guide To SRP

Tip #2 Double Down On Sustainability

High-speed digital printing is a more environmentally responsible choice for generating Shelf-Ready Packaging for your company. It employs higher-quality inks and has a more efficient manufacturing process.

Produce Less Waste

As a business, digital printing is an excellent approach to cutting waste. We've assisted clients in saving up to 24% on operational costs. What better time than now to get started? Include sustainability in your marketing and use the potential of this new technology while it is still providing you with such incredible benefits, or else your rivals may be able to outsmart you. 

Mentioning how eco-friendly digital prints are may also help establish trust among customers, suppliers, and workers, because everyone likes to know that their purchases have a beneficial impact.

Related: Get Products On The Shelf With SRP

Use Less Resources

Water, electricity, and CO2 are all used 18 percent less when digitally printed shelf-ready packaging is used. This means that digital printing produces less waste and uses fewer resources to produce the same package.

Less Time To Manufacture

Any firm that wants to generate a product rapidly should consider digital printing. Because it is easier than other printing processes, it has the potential to save you time, money, and resources. 

Digitally printed shelf-ready packaging is a terrific method to differentiate yourself from the competition. You may market yourself with an environmentally responsible message and connect with clients who care about the environment as well using Digital Printing!

Related: 5 Design Tips for SRP

Tip #3 Use The Extra Budget Elsewhere

All of the money formerly spent on marketing may now be put to better use elsewhere. You don't have to waste time and effort testing new ideas since Digital Printing puts them at your fingertips!

Add Extra Goodies For Customers

Customers will be overjoyed when they open your box and discover more treats. This is due to the fact that you're providing value to their purchase that they didn't expect. And the additional cash you have on hand could be ideal for doing this.

Test Out New Personalization Ideas

Customers like it when they open a delivery and find unique items that speak to them. You might experiment with one-of-a-kind prints with different patterns or inscriptions for consumers who want to feel special. Find methods to make your customer's purchase more personalized, and they'll appreciate you for it.

Flash Sales To Reach More Customers

Sales are a fantastic way to entice people to purchase more, but they're also a great way to promote your business on social media. Now is a great time to put together a new client sale using the extra cash in your budget.

Growing your client base is crucial to your company's success, and this might help consumers make a purchase decision. 

Having the extra cash from transitioning to digital printing is crucial for your business, regardless of which idea you choose.

You may even put money aside for a rainy day if necessary.

Tip #4 Adapt To The Market Trends

You can keep your campaigns current and fresh using Shelf-Ready Packaging. This printing approach allows for a wide range of distinct appearances that may be utilized in any industry!

Switch Artwork Mid-Production

Why not begin right now? We know you're always looking for new ways to stand out and be the talk of your town. Unique artwork may be developed immediately on shelf-ready packaging in the interim between printing steps.

With this capacity, we'll provide businesses a chance they've never had before! The possibility to do something different while yet being relevant.

Match Customer Demand

Have you had a swarm of new customers approach you, and you need help keeping up? To catch up, use Digital Printing to purchase extra packaging. There are no waiting periods for printing plates or additional equipment, so you may buy as required.

Keep Your Marketing Fresh

When your marketing approach shifts, it's vital to adjust your packaging. Because custom packaging is one of your most costly purchases, it must coordinate with your new campaign. With digital printing, you may change your output as rapidly as you need. 

You don't want to be the company still utilizing outdated marketing materials since that will make you look stale. Depending on what you need to do to keep your clients interested, you may arrange promotions by month or quarter.

Tip #5 Test New Products With Customers

Is your company looking to expand into new sectors or try new products? Digital printing is a great way to make a small batch of Custom Shelf-Ready Packaging for a specific campaign.

Try A Different Product Category

Create new branded images to grow into a new category that fits your business. Better better, make fresh items with a consistent design and order them as needed for each test. If you want to be successful, you must simplify your entire organization.

Experiment With Alternate Graphics

Do you want to experiment with a fresh look but want to avoid offending your present customers? Create a fresh design that appeals to a specific clientele and monitor sales and social media shares. It's critical to keep track of your statistics to see if you're making progress.

Create Collector's Editions

Customers like one-of-a-kind things, especially from their favorite brands. And there's nothing like a one-of-a-kind item. It could be a one-time thing, or perhaps it's the brand's anniversary, or maybe it's the customer's birthday.

Experimentation is the most effective way to figure out what works and what doesn't in your company, and it's at the heart of marketing fundamentals. Digital Printing can help you expand, whether you're a large corporation or a small one-person enterprise.

Create a new picture for your shelf-ready package by finding something distinctive. 

Create Digitally Printed Shelf-Ready Packaging Today!

Because digital printing allows quick production tweaks, it's a great way to test new marketing and product strategies. For targeted promotions, digital printing may also be utilized to make small amounts of shelf-ready packaging. This method allows you to try out new ideas without upsetting your present customers or going overboard with your investment. Why don't you give it a try right now? 

With Digital Printing, you may alter production as rapidly as needed, so feel free to try new graphics or collector's editions. Today is the day to make shelf-ready digitally printed packaging! Contact Bennett Packaging for a custom quote today.