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5 Digital Printing Tips For Counter Displays

Time to read 7 min

Is Digital Good For Counter Displays?

Counter displays are an effective way to enhance your point of sale. They offer strategic marketing advantages within a compact space, enabling ample storage and enticing designs. To fully leverage these benefits, consider transitioning to high-speed digital printing.

Why? Isn't high-speed digital printing used for "short run" digital printing? While this was true in the past, the landscape of digital printing has evolved significantly. As the technology matured, its applications and capabilities expanded, transforming the market dramatically.

Traditional printing processes are still used in large quantities, but the mentality that supports them is the problem. Approaches that are one-size-fits-all are no longer valid. To attract shoppers to your products, you must improve the brand experience, stay fresh, and use fewer resources.

High-speed digital printing makes all of this feasible.

The History Of High-Speed Digital Printing With POP Displays

In the late 2000s, high-speed digital printing (HSDP) emerged primarily for short-run projects. Initially, it was the go-to choice for small-scale needs, like those of small businesses and local sports teams.

As "full color" printing has grown more inexpensive, high-speed digital printing has expanded to larger quantities. Despite having far faster manufacturing rates than larger, traditional presses, it was still limited to smaller prints.

Bennett Packaging Bought The First Digital Press In North America

When we first witnessed what technology could accomplish, we felt Digital Printing was the way of the future. That's why we acquired a high-speed digital printer from a Spanish company and transported it to the United States. We anticipated that our clients would want the technology, so we set out to provide it as soon as possible. 

All of this information has put us ahead of the curve, and Bennett has been making strides in the digital world since then. We bought a second Digital Printer, making us the only company in North America with two of them in the same location. So we're not going back!

Tip #1 Print Alternate Graphics For The Display

The key to success with Counter Displays is to make the most of the available area. This includes all of the product images, content, and graphics throughout the shop. Digital printing makes this feasible in ways that conventional printing does not.

Different Regions

Each area where your display is displayed should have a unique design that matches the clients that live there. You wouldn't want to hang beach photographs in the northeast during the winter. It just wouldn’t resonate with customers.

Each Retailer

Each store you work with has its own design guidelines and size limitations. This often leads to modifying displays and increased costs. But, by using digital printing instead of traditional plates, you can customize designs for each display, making them more attractive to the store's customers.

Unique Designs For Each SKU

Consider using distinct designs for each SKU by color-coding the displays. If all displays look identical, they won't stand out as unique products. For instance, a blueberry drink display should be rich in blues, while a strawberry display should radiate a vibrant red, reflecting the drink's allure. Relying on just one design can limit your sales potential.

Tip #2 Double Down On Sustainability

Switching to high-speed digital printing for Counter Displays allows you to print in a more eco-friendly manner. Bennett can also help you with extra specialist machinery that we have on hand, which may speed up the production process dramatically.

Produce Less Waste

Digital printing produces less waste than traditional printing procedures. We've aided clients in decreasing waste by as much as 24% on the same transaction! What better way to take advantage of this than to include information about sustainability in your marketing?

Use Less Resources

Every Counter Display you purchase will utilize water, electricity, and other resources. Digital printing, on the other hand, can save you up to 18% on your purchase. This becomes another arrow in your marketing quiver when you inform the customer what you're doing to assist in reducing your impact.

Less Time To Manufacture

Every Counter Display you purchase will utilize water, electricity, and other resources. Digital printing, on the other hand, can save you up to 18% on your purchase. This becomes another arrow in your marketing quiver when you inform the customer what you're doing to assist in reducing your impact.

Tip #3 Use The Extra Budget Elsewhere

Because of the complete savings and the lack of printing plates, digital printing saves you money. Why not make greater use of it by growing your sales?


Order Additional Signage 

You already know how much time Digital Printing will save you if you're currently designing signage for the displays. Instead of saving money, why not invest in more signage? Placing larger displays throughout a store can encourage customers to spend more time viewing your products, prompting increased engagement.

Take Some Chances

By saving on display costs, you have more flexibility to experiment. This could mean introducing a new flavor or style that was previously unfeasible due to budget and time constraints. This approach can help pave the way for long-term success!

Create Additional Marketing Materials

You could generate more marketing content using the time saved to make customers more interested in your product. It's not even necessary to be a graphic designer. Digital printing technologies enable you to create promotional materials like flyers, brochures, ads, or even social media content to boost your brand.

Tip #4 Get Your Counter Display Faster

The primary advantage of high-speed digital printing is its swift turnaround. Using printing plates typically requires a 6-8 week wait. In contrast, digital printing lets us get your display to the store much faster.

Switch Artwork Mid-Production

Digital printing's flexibility allows us to alter the artwork on your Counter display even during production. This ensures you remain agile in response to market trends. Want to set a new trend or go viral online? We can deliver swiftly.


Match Customer Demand

Should customer preferences shift, we can modify your Counter display in real time. Our aim is to ensure you're ready to cater to emerging tastes or styles. Digital operations allow you to align production more closely with customer needs.

Keep Your Marketing Fresh

A major advantage of digital printing is its flexibility in updating marketing materials. We can modify an individual item without disrupting the entire order or produce a fresh batch. Whether you need a distinct header, signage, or any other item, quick replacements are more straightforward.

Tip #4 Get Your Counter Display Faster

The speed with which we can get your display to market is the most important benefit of high-speed digital printing. You'll have to wait 6-8 weeks on average if you need printing plates. However, with digital, we can get you to the shop faster.

Switch Artwork Mid-Production

Because of the simplicity of digital printing, we may modify the artwork on your Counter display in the middle of production. This means you'll be able to move at the same pace as the market. Do you want to start a new trend or become a viral online sensation? Please provide it as quickly as possible.

Match Customer Demand

If customer demand changes, we may adjust your Counter display on the go. We want to make sure you're prepared in case a new taste or style becomes popular. You can better match production to client demand when you work digitally.

Keep Your Marketing Fresh

One of the most tempting features of digital printing is that it makes it easier to maintain your marketing materials up to date. If required, we may alter a single item without affecting the rest of the order, or we can print a new batch. It's never been easier to print a quick replacement item, whether it's a unique header, signage, or anything else.

Tip #5 Conduct Tests In Key Markets

Experiment with your Counter. Our favorite suggestion on the list is to put up displays in key markets. You won't be able to do so unless you switch to high-speed digital printing. 

You can decide whether digital printing is beneficial by doing a fast test of a certain market. Test a few marketplaces to observe how people react to your displays before investing tens of thousands of dollars in a full-fledged pilot operation. You should buy more if they're making money!

Test A New Product

When launching a new product, you don't need to run a full pilot in every market. Testing in one location is more cost-effective than multiple ones. Thus, we suggest focusing your trials on a select few strategic markets to maximize your investment.

Test Products In A New Retailer

Suppose you’re forming a new collaboration with a retailer, and they'd like to test a Counter Display in one of their stores to see how customers react. With digital printing, you can easily tailor your images to align with the store's aesthetic, increasing your chances of success.

Try New Graphics And Test Results

If you're not testing your current marketing initiatives or counter-displays, you're missing out on vital data. One of the most popular marketing strategies is A/B testing. You may print a few designs, determine which ones work better, and then invest in the top-performing display.

Get More Tips About PDQ Trays

Talk With Bennett And Switch To Digital Printing Today!

Digital printing has significantly transformed the way we create Counter Displays. Beyond being faster, it offers the flexibility to modify designs and monitor production in line with demand. Using digital printing, you can maintain updated marketing and trial products in key areas at a reduced cost compared to conventional techniques.

If you're still not sure if high-speed digital printing is right for you or your Counter Display, get in touch with one of our specialists right now.