Pretty Darn Quick (PDQ) Trays
Retail stores are still seeing customers shopping in stores, even if it's just to investigate a product and purchase online. That means you need to keep putting effort into catching their attention while they're shopping. So how do you do that?
Well, this is when you need to trust your designers and marketing teams. Whether you have a whole team or you're wearing multiple hats, the design process is where everything can go right or wrong.
But that shouldn't scare you! Embrace the challenge of increasing your sales goals along with all the other goals you set for your company. Using a Counter Display can streamline your process, keep your products restocked, and help attract more customers.
Here are five fresh ideas to keep in mind when you're designing your PDQ tray Displays this year.
Table Of Contents
1. Start With Finding Efficiencies
Every business wants to have a bigger impact on its customers. There are so many ways to do that. One of the best routes is designing a PDQ tray display that enhances a corner or wall within the store.
Whether it's showcasing an item, like this shelf does, making sure your product looks great will help build up excitement for it. And you'll also be increasing sales just by having an eye-catching product on display.
However, one of the biggest benefits of customizing your tray is that it can be moved around easily. You may not know where you want to put it today, but maybe in six months, you'll find a better place. Keep this in mind as you're planning out your design.
And don't forget about shipping! Shipping your display and products is one of the biggest costs you will incur, and you can easily lose most of your margin.
Check out our gallery of PDQ Trays.
2. Design From The Inside Out
The design process for a counter display should always begin by examining your products and their packaging. The color choices you already have made should inform everything about the PDQ Tray.
You don't want it to be too bright or distracting. The inside should be close enough that customers are drawn in by the overall display.
And there are other considerations! You must think about how your products will be displayed on the tray. Each product should have space proportional to its size.
This also helps you determine what size of PDQ Tray you might need for the retailer’s store. The more products you're displaying, the bigger tray you'll most likely need (unless you go with a custom design).
Watch this video on 6 Things We Love About PDQ Trays!
3. Create A Counter Display To Organize Your Products
One of the best things about designing your custom PDQ Tray is that it becomes an organizer. You can separate high-turn products, mid-turn products, and low-turn products.
With this information, you can design a display with multiple sections. This offers greater variety to customers visiting the retailer's store.
Additionally, clear labeling on the tray ensures customers can quickly find specific items they're looking for.
So make sure your products are easy to see, attractively organized, and easy to shop!
4. Build A Customer Profile And Begin Designing
You can't design a counter display for a retail store without first understanding your customer. What is the average income of people who live in the neighborhood? Is it more male or female-oriented? How often do they shop? (and at what stores)?
Any information you have will help inform not only your product selection but how you're going to display it as well. For example, if most of your customers are younger mothers, then creating an educational display that focuses on teaching children about healthy eating may be beneficial.
Designing from here is a lot easier than designing from scratch. So think about who comes into the retailer, and you might discover a new way to set yourself apart from your competitors.
5. Research The Competition At Retail And Club Stores
Retailers are constantly striving to be better than their competition. And this often means doing things that other retailers don't do at all to attract customers. This includes major sales events, promotional campaigns, or other methods to improve the customer shopping experience.
Customizing your PDQ Tray can be one of those ways! So, look around your industry for what other companies have done at the retail level. Find people in and out of your category for inspiration. See what customers are responding to and combine the best elements.
This is the best time to take your team on a field trip. By observing your customers within the retailer, you increase your chances of improving your sales.
Watch How PDQ Trays Are Made.
6. More Information About PDQ Trays
Check out these links below to learn more about PDQ Trays!
The Complete Guide To PDQ Trays
Create A Custom Counter Display Today!
Remember, designing a custom counter display is all about what you have to sell! So start by examining the potential products that are waiting on your shelves. Are they new? Are they seasonal? Are they fast turn or slow turn? Once you understand this, it's time to begin organizing your products into something that will attract people to them.
We here at Bennett are a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.
With our fully integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays and everything in between.
