Packaging From Plain To Premium
We’ve seen this scenario before. You’ve got a number of different product SKUs, and you’re using a one size fits all approach to your packaging and branding in general. But if you create an innovative custom wine packaging design with digital printing you’ll start to make a huge impact on your business.
You may have invested in a great label, bottle, and your product is great – but if you took one more step you would sell more units. What step?
Taking your packaging from plain to premium using our high speed digital printers. But you think, wait, digital is only good for low volume orders, right? Wrong!
This blog will walk you through everything you wanted to know about digital.
TABLE OF CONTENTS
- What Will A Custom Design Help With?
- Digitally Printed Wine Packaging
- Unique Graphics For Each Wine
- Create A Custom Retail Display
- Create Alternate Graphic Messaging
What Will A Custom Design Help With?
Creating custom Wine Packaging will help you not only stand out and sell more units, but it will create brand loyalty with your customer. By creating a unique customer experience, you’re going to retain those customers longer.
This is the only way to stand out in the current market for new brands.
With a plain presentation around your product, there’s simply no way to get exposure at retail. If you use a brown box, how can people “see’ you?
Sell More Units
When you have an irresistible display that shows your product, customers can’t help but move in and take a look.
Standout At Retail
Blending in with the competition is the worst thing you can do at retail. It’s more important than ever to be bold!
Digitally Printed Wine Packaging
We were one of the first to invest in this game changing technology, and it’s put us way ahead of the learning curve. While other manufacturers may have steered you towards Litho, we want to set the record straight.
With digital, you can not only be so much more strategic, but you can actually upgrade your entire presentation and get more sales at retail. Direct-to-corrugate digital printing allows us to take a single box shape, and print an almost unlimited variety of graphics.
Doing this allows you to constantly refresh your look, attract more customers, and target them with different messaging. And think about the possibilities for e-commerce packaging.
Imagine being able to include seasonal messaging, or even regionally focused designs. Speak to your customers at the right time and place.
Product Size Variations
Have a number of product SKUs? Forget about needing multiple printing plates to get the job done. Digital allows you to easily create multiple designs.
Speed To Market
Digital printing is the fastest printing method to get you to the market. No waiting, or additional tooling costs.
- 6-Color extended gamut
- Art files uploaded to press
- Single pass printing
- True-production proofs
- 8600 30”x30” / hour
- No print variance
- No crush printing
- No changeover time
- Food + drink friendly
- Match your brand colors
- No minimum orders
Unique Graphics For Each Wine
The days of old are gone. No more multiple printing plates for your different SKU’s. With digital you can easily create a product specific design without incurring all the additional costs, and time, to get the job done.
With the example below you can see three different designs for three different styles of wine, but all using the same shape. This means you only need to pay for the dieline to be created, and then you and your team can run as many different designs as needed.
Creating packaging like this is what makes brands stand out in today’s market.
A Design For Each SKU
It seems simple, but most manufacturers aren’t set up to accommodate this. We know how important it is to find every competitive edge at retail – and digital is that next edge!
Whether it’s a simple product image change, or a completely new look, working with multiple SKU’s is easy with digital.
Use A Single Shape
By using this innovative workflow, you can save money and still look like a huge brand at retail.
Create a single box or package to simplify your supply chain, and run variations of graphics to make them standout.
Go Next Level
As digital printing grows, still so few brands have taken full advantage of this process. The cost for entry is so affordable, that it’s easy for any brand to get in on the action.
What could you create for your brand?
With the right packaging partner, you could take something as simple as a Shelf-Ready package stack and combine it with a Full Pallet and Pallet Skirt.
You can’t look at this display and think customers wouldn’t approach it and take a look at the wine. The colorful look, large panels with high resolution imagery – it calls customers to it.
At Bennett we even offer Co-Packing and Fulfillment services for all of our customers. Shipping any order, safely, and on time, nationwide.
Get off the shelf and in front of your customers!
Create Alternate Graphic Messaging
Take a look at the work we did for Target. After locking in a design for this 6-pack carrier, it was easy for their marketing team to deliver alternate designs for their seasonal campaigns.
This enabled them to adjust the designs as their campaigns needed tweaks, and to make the “shopping experience” more unified for their customers. It becomes a joy to shop year round thanks to this unique approach.
And there’s no reason a smaller brand can’t use the same technique!
Almost No Additional Costs
Once you have a box design created, it’s easy for our team to create multiple graphic looks for your products. All without additional costs.
Easily Swap Art Files
Other machines take time to switch between designs. This is called changeover, and it’s a constant struggle. Forget about it with digital.
The seasons change, and so should your packaging. It becomes much easier to reach your customers this way.
Bennett Creates Custom Wine Packaging
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients’ products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
Frequently Asked Questions:
What is Digital Printing?
Digital Printing is when you print a digital-based image onto some form of print media. It allows a more versatile printing style compared to traditional methods, and it allows you to create unique designs for different product sizes.
What is Variable Data Printing?
Variable Data Printing (VDP) means printing completely custom designs for your customers. This is only possible with Digital Printing, and it leads to a new level of personalization.
What is Wine Packaging?
Wine Packaging is designed to enhance a brand and give a customer an experience. It incorporates your business’s logo, brand colors, copy, and message on the outside of the packaging. This helps your brand stand out in stores and encourages brand loyalty.
Where can I order wine packaging boxes?
Bennett offers a wide variety of wine packaging boxes, including folding cartons, mailing boxes, and shipping boxes. No matter what kind of product you have, or box you need, we can make it. Just Contact Us and we’ll get back to you ASAP!