Understanding Amazon Certified Frustration-Free Packaging
Time to read 8 min
Time to read 8 min
If you want to sell on Amazon, it's important to be aware of the Frustration-Free Packaging Program. This program was launched by Amazon in 2008 and has evolved over the years, but it's still an important part of selling on the platform. The program offers a number of benefits to businesses, including reaching new consumers and selling more products.
The Frustration-Free Packaging Program is designed to make it easier for customers to receive and open products that are sold on Amazon. Products that are part of the program have a special logo on their product page, which lets customers know that they will not have to deal with frustrating packaging.
The program also offers free shipping for these products, which can save businesses money. In addition, the program helps businesses reduce their environmental impact by using less packaging material.
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Amazon Certified Frustration-Free Packaging is recyclable and comes without excess packaging materials. The product inside is the same, and everything is included in the Certified Frustration-Free Packaging that would be in the original manufacturer's packaging. - Amazon
E-Commerce has been criticized for its packaging wastefulness, but Amazon has been doing something bold to change that negative image. Typically products have been shipped with a box-within-a-box, leading to way too much packaging material, excessive weight, and an unhappy customer.
Now most E-Commerce business has moved towards Ship In Own Container or SIOC.
Amazon ships roughly 7 Billion packages per year. Think of all the waste it's reducing by simplifying the packaging.
The reason they created Frustration-Free Packaging was to simplify the supply chain, reduce excess waste, and make it easier for the customer.
The packaging typically follows these guidelines:
Reducing packaging has had a huge impact on Amazon's bottom line. Over the last six years, they have reduced the packaging weight per shipment by 36% and eliminated one million tons of packaging.
This has not only saved Amazon money, but it has also made them more sustainable and appealing to consumers. Today, customers are more likely to buy from a company that is making sustainable choices, and packaging plays a big role in that.
All of these efforts have helped Amazon save billions of dollars while also becoming more sustainable. It's a win-win for the company and for the environment.
Getting certified by Amazon can help a business reduce waste, save money and become more sustainable. Packaging plays a big role in all of these areas, and Amazon has specific guidelines that must be followed in order to be certified.
Amazon has a wide range of requirements for their products, and if you follow them to the letter they will push your items up in ranking on Amazon. This not only means more sales but better chance at being found by potential customers!
The guidelines put in place by Amazon can help to reduce the amount of packaging material used, as well as the overall weight of shipments. This can lead to lower shipping costs and fewer returns due to damaged goods.
The packaging should be easy to open, recyclable and lab-tested so you can provide the best possible protection for your product.
Your package will have the credibility of being certified by Amazon, one of America’s most trusted companies.
By becoming certified, you can ensure that your products are packaged in a way to reduce customer frustration. This is managed within the Seller Central and Vendor Central.
This process involves an in-depth technical analysis by a few packaging professionals from Amazon followed by transit testing either at the company's Packaging Certification Lab or through ISTA-certified facilities.
First, you will need to enroll each of the ASINs that are specified in this step. You can do so through Seller Central or Vendor Central with Amazon.
Next, high-resolution images are typically submitted for review. Then the samples will be shipped to Amazon’s Packaging Certification Laboratory for testing.
Finally, once the packaging has passed through Lab Review and testing, Amazon certifies ASINs like FFP or ECR. These are eligible for additional benefits such as site marketing and inclusion in Frustration Free Packaging's storefront!
“Frustration-Free Packaging provides an optimal experience for online shoppers by being Easy to Open, Protective and Low Waste. When customers have a positive opening of their product they are less likely than others in the past to throw out any packaging materials away meaning you can reduce your environmental impact!
The implementation of this program will not only help businesses save money but also reduce waste across their supply chains.
The Amazon FFP, SIOC and PFP rankings are a guarantee that your products won't get thrown out for extra preparation. This means you can avoid those pesky chargebacks!
The packaging of most retail goods is designed to grab the attention through color, glossy prints and cutouts. The items can be seen from a distance because they're oversized so that you'll buy them!
It is important for businesses to think about their packaging as it can have a huge impact on both cost and customer satisfaction.
When you optimize the amount of marketing features in your product, such packing will cut off unneeded items that are only going into landfills or getting thrown away by customers themselves!
The entire supply chain will benefit from this package because it is optimized for Amazon’s fulfillment. Small packages mean lower transportation costs as well as extra space on trucks or pallets per container.
This is a win-win situation for both Amazon and you. The company saves money on shipping, while also providing customers with an affordable product!
Plus with reduced waste this helps save money too so companies don't needlessly spend more than necessary- all while increasing sustainability rates at no extra charge!.
The FFP Program is made up of three certification tiers which all products will fall into.
Typically all three tiers include the following:
Packaging that is 100% curbside recyclable, easy to open and uses minimal packaging will be considered Tier One. Products in this category also won’t need any prep by Amazon for shipping as well! You can find these items without an overbox too - they're perfect if you just want your product delivered right away.
Generate incentive payments from each sale and you'll receive information about your product listing that showcases great packaging initiatives to encourage consumers in choosing you over competitors.
Products are shipping in their packaging through the mail with no additional work from an Amazon overbox or preparations. The main difference between Tier One And Two is this packaging doesn't need to be as recyclable. So depending on the tape or other materials you are using, you may be in this tier.
While there is no additional preparation from Amazon, this packaging will need an Amazon Overbox for shipping. That means these are subject to chargebacks from Amazon and can have additional supply chain costs.
The benefits of being certified as frustration-free packaging are many and varied, but what they all have in common is that you will be able to provide your customers with quality goods.
It can be a great tool for both consumers and businesses, as it removes the risk of chargebacks from Amazon. Plus you get incentives!
For packaging to be certified Tier One FFP, it must meet all of these requirements:
Tier One approval is your best option for success.
An individually packaged product is placed into an Amazon overbox with packaging dunnage. The standard includes two sequences of drop shock testing and one sequence of random vibration testing with a single test profile.
This standard includes nine sequences of drop shock testing and one sequence for random vibration with three different profiles.
The process of entering the random vibration test profiles is simple. Various micro vibrations are applied to the packaging to see how it holds up.
More information is available on the ISTA website.
Packaging is important for both the consumer and the business. Packaging that meets Amazon's Frustration-Free Packaging guidelines can have many benefits, such as reducing waste, saving on cost, and less damage/defect rates.
If your products meet Tier One FFP requirements, you can generate incentive payments from each sale and will receive information on your product listing about your great packaging initiatives, encouraging consumers to choose you over competitors.
At Bennett Packaging, we have the experience and knowledge to create packaging that meets Amazon's Frustration-Free Packaging guidelines. We can help you save time and money while also ensuring that your products are protected during shipping.