The Complete Guide To Choosing A Retail POP Display
Time to read 7 min
Time to read 7 min
When it comes to choosing a POP Display for your product launch, the choices can get a little overwhelming? What if you choose the wrong style of display? What if it doesn't hold enough products or restock easily? These are all great questions to have in mind when you're making a choice.
So we put together an easy-to-use form to help you out. Simply fill out the form below, and our team will review your answers. Then we will send you an email in a few minutes about what we think the best type of POP Display is for your products!
Table Of Contents
A POP Display is essentially for promoting one product or brand to consumers. It's designed to catch the eye of someone walking by your products and also attract attention with taglines, logos, pictures, etc. The goal of a POP Display is to get the customer to stop in their tracks long enough to check out what you're selling; then hopefully make an impulse purchase.
POP Displays are typically used in retail stores like convenience chains, pharmacies, supermarkets, gas stations, dollar stores, and big-box retailers (like Target). They're meant for impulse buys because people usually don't plan on stopping when they walk into these types of stores. That's not always true nowadays so it could be more useful in some cases than others!
POP Displays are also great at raising awareness about upcoming products or products that you might be launching soon. They can do this because people are more proactive when they see something interesting in the store. For example, if your POP Display is showcasing a product lineup of what you'll have in the future, then customers will go to stores looking for these items while they're not available.
This works especially well for seasonal items that tie into the holiday shopping season. For example, let's say you have some gorgeous Christmas gift baskets on display. People who walk by might stop and ask about them even though it's not close to Christmas yet! That means one less person leaves empty-handed during the holidays which makes for happy customers who come back to buy your products later.
POP Displays are also great for enhancing your marketing campaign. A POP Display can help promote brand awareness, communicate brand values, reinforce your message, and attract attention. We'll break each of those down individually starting with brand awareness.
For example, you could be working on a project with an event planner to host a company expo at their venue. It would be really helpful if you could provide them with some kind of signage that they could put up around the exhibition space that promotes your business or product line in some way. You might have something on display that helps tell visitors more about what your company does or who you are as people. That way when attendees leave the expo they have some more information about who hosted this event so they can give their business to you over your competitors.
Another big factor with POP Displays is organization. It's best if your products are organized in a way where people don't have to dig around on your display or look at multiple items before they can make a purchase. You want your POP Display to help create an easy shopping experience for customers.
For example, let's say someone wants to buy some new running shoes but they're overwhelmed by the number of different options available on some random wall at the mall. They might not find what they need and leave without buying anything since it took too long to find what they wanted. That doesn't look good for you as a retailer! But if you put those same shoes in a nice, well-organized display next to other popular items, it will be easier for them to shop.
POP Displays are best used to show off your product. Sometimes consumers will notice the products on your shelves or tabletop displays, but for some reason, it just doesn't entice them to buy. That's where POP Displays come in! These types of displays draw attention and can help convince customers that they should try out your products.
This way you have more people trying out your product, which then gives you a better chance at making a sale. Each type of POP Display has different strategies to draw customers in.
The type of POP Display you will need depends on a handful of factors, but once you have them down it will make the entire process so much easier.
How many products can your POP Display hold? Depending on the display type, you could be very limited in your options. To determine this, it's best to go to retail stores and examine other displays on the store floor. How many products fit on the display also impacts how often the display will need to be re-stocked.
The biggest enemy of a POP Display is downtime. When there is no product on the display, there's nothing to sell!
The location of your POP Display in the retail space is important to consider. Ask yourself if you want people to be able to get close enough to get a good view of your product. Talk with your retailer about what options are available to you.
Displays that are on shelves typically have more standard sizes and limitations, while displays directly on the floor simply need to fit in the general aisle dimensions.
Each point of purchase display has its general practices for product sizes. That's because you want to make sure the products are easy to shop, and the display is never empty.
For smaller lightweight products, you will typically want a Sidekick, Counter Display, or Endcap. Larger products will use Pallet Displays, Floor Displays, and even Dump Bins.
This is the largest capacity (holds larger quantities of product easily). Commonly used in gas stations and convenience stores where there is usually more space available since people don't typically go into the store with a planned list of items they're looking to buy. Smaller products like candy can fit well on counter displays; whereas, apparel may not.
These displays are all about impulse purchases. So fill them with lightweight and low-cost items to draw customers in.
Similar to counter displays, Sidekick style POP Displays tend to be a bit smaller. They make good use of a little-used corner or alcove to attract customers' attention while they walk by. These can also be used in the center checkout lane for impulse buys too.
These displays can be in the middle of an aisle, near the register, and anywhere in between. Sidekicks are focused on new items, trying items in different areas of the store, and even sales.
Endcap displays are similar to Sidekicks, but slightly larger. Like Sidekick Displays, they work great for impulse buys, new items, and sales. These pop up on the end of an aisle (hence the name). Some retailers like these because it breaks up the flow of traffic on one side of the store to another.
Customers typically don't go out of their way to look at Endcaps; however, you can still give them a reason with a good copy or eye-catching graphics. And if you design them to be a store-within-a-store then you can start educating customers and get them to learn more about your brand.
The most versatile category of all POP Displays. Floor Displays come in a variety of sizes and typically hold the most products. They can be anywhere in the store, from the entrance to the edge of an aisle. Floor Displays can be designed around any style of product.
A great way to use these displays is to include a header with graphics that changes throughout the year depending on the season. This allows you to keep the display fresh, without breaking the bank.
Dump Bin Displays are usually located at floor level or slightly below (often on a pallet for easy moving). The point is to invite people to go digging around for deals, but be careful not to lose money by having too many items here. The more focused on a category these displays are, the better they perform.
If you have a bulk inventory of products that are ready to sell in an organized pile, these are the best performing displays.
The big brother of Dump Bins, and too many items can hurt your brand's image (especially if it is a high-end brand). These displays put more focus on the products than the display itself. You'll find these in wholesale clubs or industrial/warehouse stores.
Whether you're using a Full-Pallet, Half-Pallet, or Quarter-Pallet, these displays have a few things going for them. They can include a Pallet Skirt to have large text that includes product benefits and draws customers in. But these displays are all about a premium look that enhances your brand's image.
There are a variety of different POP Display styles to choose from, each with its own set of benefits and best practices. It's important to consider your product and what type of customer you're targeting when deciding which display style will work best for you.
For example, if you're selling high-end products, and Endcap Display may be the best option to showcase your items in a premium way. If you have a bulk inventory of products that are ready to sell, Dump Bin Displays might be the way to go. Whatever the case, contact Bennett today for help creating a custom POP Display that will increase sales and promote your brand!