When you're ready to drive product visibility and boost retail sales, choosing the right point-of-sale display is one of the most strategic moves you can make. But with so many variables—from design and volume capacity to quality control and delivery logistics—selecting the right manufacturer can feel overwhelming.
This guide will break down what to look for in a point-of-sale display manufacturer, the main types of displays available, and how a trusted partner like Bennett can help you elevate your retail presence with custom, high-quality solutions.
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What Is A Point-of-Sale Display?
A point-of-sale display (POS display) is a specialized marketing structure placed near or at the checkout area in a retail environment. These displays are designed to capture shoppers’ attention when they’re most likely to make spontaneous purchasing decisions—right before they pay.
Whether you’re promoting seasonal specials, holiday bundles, or new product launches, a well-designed point-of-sale display can dramatically boost sales and build brand awareness.
Here are the most common types of POS displays you’ll encounter:
Types of Point-of-Sale Displays
Understanding your display options is key to choosing the right format for your product and retail space. Each point-of-sale display type serves a unique purpose and target strategy.
PDQ Tray or Counter Display
PDQ trays are compact displays usually positioned on a checkout counter or rack. Designed for lightweight, impulse-buy products, these units use eye-catching visuals and compact design to influence shoppers’ last-minute decisions.
They're perfect for snacks, cosmetics, travel-sized items, or promotional giveaways. Their low cost and easy placement make them a favorite among retailers seeking flexibility and fast deployment.
Point-of-sale display units like PDQ trays should emphasize bright graphics and concise messaging to grab attention instantly.
Endcap Display
Endcap displays are larger, vertically-oriented units placed at the end of an aisle or between product shelves. These displays are more structured and are often mounted with hooks or pegs to showcase a category or brand line.
They’re excellent for launching new products or drawing attention to slow movers. While not always as flashy, their prime location and size offer a strategic advantage for boosting sales.
Sidekick or Sidecap Display
Sidekick displays, also known as sidecaps, flank the ends of aisles or checkout areas. Though similar to endcaps, they are usually smaller and don’t require hooks for mounting.
They’re used to promote multiple SKUs or smaller product collections that benefit from grouped presentation.
These point-of-sale displays are also more affordable to produce and install, making them an ideal choice for smaller brands or pilot campaigns.
Floor Display Unit
The floor display is the traditional and often most noticeable form of POS display. These are large, freestanding units placed strategically in open retail areas to grab attention from across the floor.
Modern versions often come on casters, allowing for easy relocation. They're ideal for larger products, bulk promotions, or campaigns requiring bold visual statements. A well-placed floor unit can become a sales centerpiece within a store.
Shelf Display
Mounted on store shelves and positioned directly in shoppers' line of sight, shelf displays are highly effective for interrupting the browsing process.
While some retailers may have restrictions around shelf-mounted units, they can be extremely powerful in categories like personal care, food, and beverages.
Because shelf space is limited and competitive, these displays must be compact, well-designed, and securely installed to avoid damage or loss.
What to Look for in a POS Display Manufacturer
Now that you understand the display types, the next step is choosing a point-of-sale display manufacturer that can bring your vision to life. Not every manufacturer will meet your specific business goals, so here are the most important questions to ask:
What types of POS displays do you specialize in?
Do you offer fully custom designs or only pre-set templates?
What are your production capacities and lead times?
Can you support national retail campaigns with high-volume orders?
Do you offer sample production for new designs?
What quality control measures are in place?
How do you manage shipping logistics and delivery timelines?
By asking these questions, you’ll be able to evaluate a potential partner's ability to scale, innovate, and support your brand.
Why Bennett Is the Ideal Point-of-Sale Display Partner
At Bennett, we specialize in manufacturing custom point-of-sale displays that help our clients stand out in crowded retail environments. From start to finish, we provide an integrated design-to-delivery solution that’s tailored to your needs.
Whether you need a simple PDQ tray or a large-scale floor unit, our team works directly with you to create a display that matches your product, reflects your branding, and meets your marketing goals.
Our capabilities include:
Custom structural and graphic design
High-speed digital printing with variable art
Small or large-scale production runs
Retail-compliant designs for big-box and specialty stores
Quick turnaround times and full assembly if needed
We’re proud to support major brands across multiple industries, providing quality solutions with the agility to adapt to any campaign.
The Power of Customization
The success of a point-of-sale display often hinges on how well it's customized to your specific product and consumer.
That’s why we don't believe in one-size-fits-all solutions. With Bennett, every display is engineered to amplify your brand voice while meeting the practical needs of the retail environment.
Want a sidekick that matches a holiday theme across multiple SKUs? We can do that. Need a PDQ tray that works in both brick-and-mortar and event settings? We’ve got you covered.
Custom displays allow you to align every visual and structural element with your brand identity—building trust, excitement, and ultimately, more conversions.
The Bottom Line: POS Displays Drive Results
Retail is a battlefield of attention. And point-of-sale displays are your front-line troops. With the right design, placement, and manufacturing partner, your displays can:
Boost brand awareness
Increase basket size
Move excess inventory
Highlight new or seasonal products
Deliver a memorable in-store experience
Whether you’re a startup brand looking to make a splash or a national company launching a new campaign, investing in point-of-sale display strategy is a decision that pays for itself.
Ready to Build Your Display?
Bennett is here to help. With decades of experience, award-winning design capabilities, and a reputation for excellence in corrugated manufacturing, we are your ideal partner for point-of-sale displays that truly perform.
Get in touch with our team today to discuss your next campaign, request a sample, or schedule a consultation. Let’s create something that gets people talking—and buying.
Contact our team today to get started on a new custom quote.
