Increase Club Store Sales With Pallet Skirts

While e-commerce business has risen for certain product categories, club stores like Costco, Sam’s Club, and BJ’s have been beating the downward trend that other retailers have been facing. Displays like pallet skirts have been helping to increase sales.

Wholesalers are built on membership access to purchase items in bulk quantities, and even millennials have been getting in on the trend. While trips to stores have lowered, every trip's purchasing power has increased.

This means it’s more important than ever to be ready to sell by creating attractive displays to draw customers in. Beating out the competition with a custom retail display is a critical element to hitting your sales targets.

Read on to learn about how Pallet Skirts are a secret weapon for brands.

Talk with our team today about your next Pallet Skirt

A Pallet Skirt, or Pallet Wrap, is a POP (Point-of-Purchase) Display typically used to promote merchandise. Their design usually involves four large panels attached to the bottom half of a pallet display to act as a billboard for valuable product information.

These are a great way to draw customers to your products and make your Pallet Display look more appealing.

Using the right display for your products can engage customers in extremely impactful ways. So that means choosing the right type of display is crucial for your project to succeed.

A Pallet Skirt helps to make your overall display more appealing, adds more valuable information, and gives you more real estate for your designs.

Consider these 4 benefits:

1. Product Education

First, a Pallet Skirt has the chance to educate your customers with the right targeted information and draw them closer to the display. The most significant value they bring is the sizeable real estate to display high-resolution graphics and targeted information for the customer.

So, when designing, think about what key information and artwork you can include first.

2. Strategic Placement

Next, think about the location of your actual display. Find the best foot traffic area that meets the club store’s approved guidelines. By having valuable information on the display on the lower half, it needs to be somewhere it will be visible.

3. Product Protection

Now, think about shipping your products. By adding a pallet skirt, it adds an extra layer of corrugated protection. This helps to minimize the product damage during transit.

4. Turnkey Efficiency

Finally, while a great display is key, you can’t forget about things like warehousing and fulfillment. You need a plan to get your display made, packed, and sent out to retailers. That’s why we offer turnkey solutions, including Contract Packaging, Shipping Boxes, and Packaging Supplies.

The more downtime you have with a display, the less money you make. And with a Pallet Skirt, it can help personnel to easily identify your palletized products, and move them along the supply chain.

All retailers have their own guidelines that brands have to follow, but there are still best practices that you can implement during your design process.

Here are 3 design tips for effective Pallet Wraps:

1. Design For The Location

First, consider the club store environment. Club stores typically have dim lighting, which means that bright and bold color choices are the best choice. Choosing contrasting colors is a great way to ensure your display is seen by customers.

What items will be around your display? Competitors or combination products? Your design should account for these scenarios.

2. Simplicity Is Key

Second, you want to be as simple as possible in your design choices. Keep the messaging concise and your colors focused, hopefully on your brand.

Your goal is to have legible messaging from at least 10 feet away and, if possible, surrounding your products. Remember not to include your packaging on this display. They should see your product here.

3. Show And Tell Your Brand Story

Third, the entire design itself should be an extension of your brand. It should tie into the design choices for your packaging in colors, font choices, and overall feel. This huge amount of real estate can communicate your brand by showing key story elements, like sustainability, and be communicated by picture and texture choices.

This should live as an extension of your brand to give your customers a well-rounded experience before they even get your product. 

Digitally Printing A Pallet Skirt

Digital printing has opened the door to numerous possibilities for brands today. While traditional methods have been the typical solution with high volume orders, Digital has become the frontrunner in almost all production areas.

Because digital printing requires no printing plates, there’s no waiting for them to be made and no upfront costs. It also allows you to create multiple graphic designs without slowing down production and sometimes with no additional fees.

Here are some design tips to create an effective Pallet Skirt from the ground up:

1. Information Architecture

First, your messaging needs to be clear and motivated. What should your customer know as they pass by the display? What can they see from across the store? Keep it concise and focused! Only the important benefits should be included here.

2. Color Science

Next, each color speaks to the customer on a different emotional level, which is something all designers know. Why not use that on the store floor? Here's an opportunity to put that knowledge into practice and create something that powerfully matches your brand. 

3. Match Your Brand Colors

Most manufacturers claim they will accurately match your brand colors, but they're not equipped to do that. We have some of the best printing capabilities in North America and promise we can match with 100% accuracy. 

4. Refreshing Your Look

Next, consider how many times you will need to replace your display over the year. Each time you do, you can attract more customers, so why not harness the power of digital printing and create a fresh look for your display at a fraction of the cost? And without slowing your speed to market.

5. Speed To Market

Finally, digital printing is faster than any other printing method. Digital allows you to print at the speed of thought, whether changing designs or introducing a new product to the market. Digital will get you where you need to in a fraction of the time.

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.

With our fully integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays and everything in between.

Talk with our team today about your next Pallet Skirt