Increase Club Store Sales With Pallet Skirts
Time to read 6 min
Time to read 6 min
While there has been a rise in e-Commerce business for certain product categories, club stores like Costco, Sam’s Club, and BJ’s have been beating the downward trend that other retailers have been facing. And displays like pallet skirts have been helping to increase sales.
Wholesalers are built on membership access to purchase items in bulk quantities, and even millennials have been getting in on the trend. While trips to stores have lowered, the purchasing power of every trip has gone up.
What this means is that it’s more important than ever to be ready to sell by creating attractive displays to draw customers in. Beating out the competition with a custom retail display is a critical element to hitting your sales targets.
Read on to learn about how Pallet Skirts are a secret weapon for brands.
Table Of Contents
A Pallet Skirt, or Pallet Wrap, is a POP (Point-of-Purchase) Display, typically used to promote merchandise. Their design is usually four large panels attached to the bottom half of a Pallet Display to act as a billboard of valuable product information.
These are a great way to draw customers to your products, and to make your Pallet Display look more appealing.
Using the right display for your products can engage customers in extremely impactful ways. So that means choosing the right type of display is crucial for your project to succeed.
A Pallet Skirt helps to make your overall display more appealing, adds more valuable information, and gives you more real estate for your designs.
Consider these 4 benefits:
First, a Pallet Skirt has the chance to educate your customers with the right targeted information, and draw them closer to the display. The biggest value that they bring is the large real estate to display high-resolution graphics and targeted information for the customer.
So when you’re designing, think about what key information and artwork you can include first.
Next, think about the location of your actual display. Find the best foot-traffic area that works with the club store’s approved guidelines. By having valuable information on the display on the lower half, it needs to be somewhere it will be visible.
Now think about shipping your products. By adding a Pallet Skirt, it adds an extra layer of corrugated protection. This helps to minimize the product damage during transit.
Finally, while a great display is key, you can’t forget about things like warehousing and fulfillment. You need a plan to get your display made, packed, and sent out to retailers. That’s why we offer turnkey solutions including Contract Packaging, Shipping Boxes, and Packaging Supplies.
The more downtime you have with a display, the less money you make. And with a Pallet Skirt, it can help personnel to easily identify your palletized products, and move them along the supply chain.
All retailers have their own guidelines that brands have to follow, but there are still best practices that you can implement during your design process.
Here are 3 design tips for effective Pallet Wraps:
First, consider the club store environment. Club stores typically have dim lighting, which means that bright and bold color choices are the best choice. Choosing contrasting colors is a great way to ensure your display is seen by customers.
What items will be around your display? Competitors or combination products? Your design should account for these scenarios.
Second, you want to be as simple as possible in your design choices. Keep the messaging concise, and your colors focused, hopefully on your brand.
Your goal is to have messaging that is legible from at least 10 feet away, and surrounding your products if possible. Remember not to include your packaging on this display, they should see your product here.
Third, the entire design itself should be an extension of your brand. It should tie into the design choices for your packaging in colors, font choices, and overall feel. This is a huge amount of real estate that can communicate your brand by showing key story elements, like sustainability, and be communicated by picture and texture choices.
This should live as extension of your brand so that it can give your customers a well rounded experience before they even get your product.
Digital printing has opened the door to numerous possibilities for brands today. While traditional methods have been the typical solution with high volume orders, Digital has become the frontrunner in almost all production areas.
Because digital printing requires no printing plates, there’s no waiting for them to be made, and no upfront costs. Not only that, it allows you to create multiple graphic designs without slowing down production, and sometimes with no additional fees.
Here are some design tips to create an effective Pallet Skirt from the ground up:
First, your messaging needs to be clear and motivated. What should your customer know as they pass by the display? What can they see from across the store? Keep it concise and focused! Only the important benefits should be included here.
Next, each color speaks to the customer on a different emotional level, that's something all designers know. Why not use that on the store floor? Here's an actual opportunity to put that knowledge into practice and create something that matches your brand in a powerful way.
Most manufacturers claim they will match your brand colors accurately, but they're not actually equipped to do that. We have some of the best printing capabilities in North America, and promise we can actually match with 100% accuracy.
Next, consider how many times you will need to replace your display over the year. Each time you do is a chance to attract more customers - so why not harness the power of Digital Printing and create a fresh look for your display at a fraction of the cost. And without slowing your speed to market.
Finally, Digital is faster than any other printing method. Digital allows you to print at the speed of thought, whether changing designs or introducing a new product to the market. Digital will get you where you need to in a fraction of the time.
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
Pallet Skirts, or Pallet Wraps, are produced out of corrugated and are designed to wrap around the bottom portion of a pallet display. Often seen in club stores, other than to cover up the pallet itself, pallet skirts are great marketing tools.
Of course! We have great relationships with all major retailers and club stores, and are up to date on the latest specifications and guidelines for complete compliance. If you want to go to Walmart, Target, CVS, Walgreens, Costco, Sam’s Club, BJ's, or any other store - we can get you there.
Where can I order retail displays? Bennett offers a wide variety of retail displays. No matter what kind of product you have, or display you need, we can make it. Just Contact Us and we’ll get back to you ASAP!
We are able to produce Litho, Flexo, and specialize in Digital. We were one of the first manufacturers to invest in Digital Printing, and that’s put us ahead of the curve. Typically customers think Digital is only useful for small runs, but Digital allows you to create printing variations and create multiple runs of different targeted designs - using some of the latest innovations in marketing!