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Increase Brand Recognition With Custom Packaging

Time to read 7 min

Creating a unique and memorable brand is essential in today's highly competitive marketplace. But even if you have the best product or service, it can be difficult to stand out from the crowd. That’s why custom packaging is becoming increasingly popular as a way to differentiate your product and build recognition for your brand.

Custom packaging provides an opportunity to showcase your brand’s identity, values and personality in an eye-catching way that will help customers remember you. With the right design elements, colors, shapes and materials, custom packaging can turn customers into loyal fans of your business.

In this article, we'll explore how custom packaging can help increase brand recognition.

Understand The Benefits of Custom Packaging

Creating custom packaging is a great way to increase your brand recall! It's an opportunity for you to make use of colors, logos and other design elements that express who you are as a business.

Increased Awareness

Creative designs and eye-catching colors draw attention to your product on store shelves, and increase brand awareness. Additionally, custom packaging can be used as an effective marketing tool, as it's an excellent way to convey your brand's message.

Improved Customer Perception

It can also help improve customer perception of your product and your brand as a whole. Customers are more likely to purchase products that come in attractive packaging, which can lead to increased sales for your business.

Professional Appearance

Custom packaging also helps give your product a more professional appearance, which can help make customers feel more confident about their purchase decision. It's the best way to create a sense of trustworthiness. Customers associate high-quality packaging with well-made products.

Related: Beginners Guide To Desigining Custom Boxes

Design Packaging With The Customer In Mind

When designing custom packaging, it’s important to keep the customer in mind. Your packaging should clearly communicate your brand's values and personality, as well as reflect the quality of your product.

Understand Your Customer

Design packaging starts with the target customer in mind. You need to understand who they are, what their preferences and needs are, and how they shop. This involves conducting market research or surveys to gain insights into the likes and dislikes of your target audience. You can then use this data to create custom packaging that is tailored to meet their needs and wants.

Speak To Your Audience

To make a lasting impression with your customers, you need to craft packaging designs that speak directly to them. This could be utilizing colors and fonts representing their tastes or values as well ad incorporating visuals and textures tailored specifically for them. Your goal is to create an emotional connection for customers with each product they buy.

Utilize Trends

It’s also important to be aware of current trends. Explore popular color palettes, shapes and materials that could make your product stand out among competitors on store shelves. Additionally, staying up-to-date on sustainable materials such as paper-based alternatives can show potential customers that you care about the environment while providing them with a more eco-friendly option for their purchase decision.

Related: Color Theory In Packaging

Branding Elements On All Sides

When it comes to custom packaging, having branding elements on all four sides is an important and effective way of increasing brand visibility. This not only helps customers to easily identify the product, but it also allows for increased engagement with the customer

Increased Exposure

Featuring branding elements on all four sides of a package greatly increases its visibility and will help draw more attention to the product itself. This can help build customer loyalty by showing them that you’re invested in delivering quality products with attractive packaging.

Impressive Presentation

Having consistent branding throughout all four sides of your package will give customers a sense of professionalism, as they’ll be able to easily recognize the product and know exactly who it is from. This type of presentation can help create an emotional connection between customers and your brand.

Stand Out From The Competition

With so many products on store shelves competing for attention, standing out from the competition is essential for success. Use colors that your competitors aren't, different fonts, and more!

Related: Engage Customers With Packaging

Custom Packaging Materials

Custom packaging materials such as tissue paper, tape, and other branded items can be used to enhance the overall presentation of a product. It can be a great place to give the customer a little more.

Printed Tissue Paper

Printed tissue paper is a popular choice for custom packaging materials due to its ability to add color and texture, as well as create an eye-catching display. For example, tissue paper with a vibrant hue or unique pattern can draw attention to a product on display shelves.

Printed Tape

Using custom printed tape is another way to make your product more memorable and distinguish it from competitors. Customized tape with slogans, taglines and logos are great for reinforcing branding and providing customers with an aesthetically pleasing package design.

Stickers And More

Other branded items such as stickers can also be used for custom packaging purposes. Stickers are often used on packages as decorative elements that also serve practical purposes such as sealing them shut or indicating certain instructions or warnings related to the product itself.

Related: How Do I Choose The Right Packaging Materials

Get Creative With The Design With Print Finishing

Print finishing is a great way to make custom packaging stand out from the competition. With print finishing, you can add creative touches such as special finishes, embossing and debossing, foil stamping and more that will help your product look unique and attractive.

Aqueous Coating

This print finish provides a protective layer over the printed surface of a package to help protect it from dirt, dust, and other elements that could potentially damage the product inside. Aqueous can give packages a glossy, professional look and make them stand out on store shelves. It can also prevent ink smearing or fading over time.

UV Coating

Next is UV coating, it offers excellent durability when exposed to ultraviolet rays or prolonged periods of exposure to moisture or heat. This type of coating helps protect against abrasion and wear-and-tear in the long run. This type of coating can add a glossy finish to the package, making it more attractive and eye-catching when placed on store shelves.

Varnish Coating

Varnish provides excellent protection against water damage while also providing an elegant finish to the package's surface. Additionally, this type of coating can help bring out details in printing such as logos and text which makes them easier to read and recognize on store shelves. It also helps reduce smudging or fading.

Incorporate Packaging Into Your Social Media Strategy

Incorporating packaging into a social media strategy can help to strengthen and reinforce a brand's identity, and maximize visibility.

Use Word Of Mouth

Packaging can be leveraged as a powerful tool to engage with customers on social media and generate interest. By sharing photos of the packaging, companies can showcase their creativity and attention to detail, and give customers a sneak peak.

Increase Brand Reach

Including packaging in social media posts is a great way to increase brand visibility and reach potential customers that may not have heard of the company before. Posting pictures of packaging with creative designs or branding can help draw attention to the company’s products and services.

Drive More Sales

Lastly, showing off your custom packaging on social media platforms such as Instagram or Facebook is a great way to drive more sales and revenue for your business. By posting pictures of distinct packages or highlighting certain features (i.e., embossed logos), customers are more likely to make their purchase decision based on what they have seen on social media instead of relying solely upon reviews or word-of-mouth recommendations from friends or family members.

Related: Design The Unboxing Experience

Refine The Design Based On Feedback

Your packaging journey may never truly end, as you will always be refining to look fresh at retail.

Gather Customer Feedback

First, gathering customer feedback is essential to refine your packaging design. This could be done through surveys, focus groups, interviews and other research methods that involve getting direct input from your customers. By understanding the preferences of your target audience, you can then make adjustments to the design.

Refine The Design

Second, using customer feedback can help you to identify potential areas for improvement in terms of overall aesthetics and functionality. Understanding the aspects of the design that are more likely to draw people’s attention or inspire a sense of loyalty towards your brand can help you make informed decisions about how to tweak existing elements or create something entirely new.

A/B Test The Results

Even after implementing changes based on initial customer input, it's important to stay open-minded. By running A/B tests or analyzing data obtained from social media platforms such as ratings or comments, companies can better understand how different changes in their packaging are impacting customer perception, and ultimately sales performance.

Order Custom Packaging Today From Bennett

Overall, custom packaging can be a powerful tool to help businesses stand out in the competitive marketplace. By understanding customer feedback and refining the design accordingly, companies are able to create memorable experiences that will drive more sales and increase brand visibility on social media platforms.

At Bennett Packaging, we understand the importance of creating unique yet functional designs for our clients’ products.

Order Custom Packaging Today!

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