Mailer Boxes Were Designed For Digital Printing
E-commerce brands MUST have a great Mailer Box because it's one of the main interactions they have with their customers? But how can you take your brand to the next level and look more premium? By switching from traditional printing methods to High-Speed Digital Printing.
Digitally Printed Mailer Boxes are the gateway to improving your customers unboxing experience, because it opens the door to more advanced marketing techniques. This printing technique allows you to print as many designs as you want, add a personalized touch, and target customers in so many different ways.
But how do you begin? What designs work best? What tips can you find about Digital Printing? We're here to help. Read on to learn more about our tips for switching to High-Speed Digital Printing.
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Bennett Packaging Bought The First Digital Press In North America
We thought Digital Printing was the way of the future when we first saw what technology could do. That's why we bought a high-speed digital printer from a Spanish business and shipped it to America. We expected our clients to demand the technology, so we set out to make it available as quickly as feasible.
All of this knowledge has placed us ahead of the game, and Bennett has made significant progress in the digital realm since then. We purchased a second Digital Printer, making us the first manufacturer in North America to have two of them on the same premises. We couldn't be more excited about the future.
Tip #1 Print Alternate Graphics
In the past, Digital Printing was used for short-run designs, rather than larger ones. However, the entire market has been turned on its head because of what Digital has allowed them to do. But what are the best scenarios for printing alternate designs?
Different Regions
If your brand operates in multiple regions, leveraging Digital Printing to create several different designs can be a game-changer. This approach enables you to directly engage with your customers based on their location, local sports teams, or proximity to natural landscapes. By understanding where your customers are, you can communicate with them in a more personalized and impactful way.
Each Product Category
Look at your SKUs and try to organize the categories with their own design. Maybe you sell clothing, and Men's and Women's should have a different look and feel to better reach customers. Or if you sell electronics, if it's music-related, it should feel different than items related to movies or computer accessories.
Every Season
Consider the time of year. Imagine a Mailer Box that arrives on your doorstep, perfectly reflecting the current season. Spring could be represented by fresh greens and yellows, while Summer exudes beach vibes. Fall could focus on the changing leaves, and Winter could evoke a snowy landscape or the warmth of a fireplace. This level of seasonal relevance is made possible by High-Speed Digital Printing.
High-speed digital Printing allows you to do all this. Other printing methods typically involve printing plates or require higher volumes to justify their costs.
Make a list of your best ideas for alternate graphics and focus them on a theme. This is usually the best place to start for Mailer Boxes.
Tip #2 Double Down On Sustainability
When it comes to producing Mailer Boxes, high-speed digital printing is a more ecologically responsible option. Bennett also has all the specialized equipment needed to make your product swiftly and effectively, allowing for speedy turnaround times.
Produce Less Waste
Digital printing is a great way to move your business towards being waste-free! We've helped clients reduce their operational costs by up to 24%. What better time than now? Include sustainability in your marketing and take advantage of this new technology's capabilities while it still has such great benefits for you; otherwise, competitors might get there first.
By highlighting how environmentally friendly digital prints are, you can foster a sense of responsibility and trust between customers, suppliers, and employees. Everyone likes knowing that shopping with you makes a positive impact on the environment.
Use Less Resources
Each digitally printed Mailer box you purchase uses 18% less resources, such as Water, Electricity, and CO2. This means you're not only producing less waste with Digital Printing, but you're also using fewer resources to make the same box.
Less Time To Manufacture
The most exciting part about Digital Printing is its efficiency. It takes less time to manufacture because it needs less setup, goes through fewer machines, and is overall easier than other printing methods. This means it can significantly streamline your supply chain, leading to potential time and cost savings.
Switching to Digital Printing for Mailer Boxes can really open up your marketing message. By changing your printing method, you can do more for the environment and talk to customers who care about that.
Tip #3 Use The Extra Budget Elsewhere
Thanks to all of the savings with Digital Printing, you can start using your budget in other areas. Instead of needing to stretch to try new marketing ideas, they have now become available to you.
Add Extra Goodies
One of the reasons customers love e-commerce brands, particularly Mailer Boxes, is the extra goodies in the box. Things like stickers, pamphlets, cards, and additional products to try. Opening Mailers is like Christmas all over again each month.
Test Out New Personalization Ideas
Now that you have the opportunity for innovation with your extra budget, it's an ideal time to experiment with new personalization ideas for your customers. Whether it's tailoring items based on their location or surprising them with extra items, these innovative approaches will surely catch their attention and make them feel valued.
Flash Sales To Reach More Customers
Sales are always a great way to get customers to purchase more items, but it's also a great reason to advertise on social media. With the padding in your budget, it's a great time to throw a sale together for new customers. Increasing your customer base is key to growing your business, and this might help push people over the edge to make a purchase.
No matter your idea, having the extra budget through switching to Digital Printing is huge for your business. You could even save for a rainy day if you needed to.
Tip #4 Adapt To The Market Trends
It's important to stay current in the market with your campaigns, and Mailer Boxes are no exception. This printing method allows you to stay fresh in so many ways.
Switch Artwork Mid-Production
We know you're always looking for new ways to stand out and be the talk of your town, so why not start now? Mailer boxes can have custom artwork created right on them in between printing stages. With this capability, we'll give companies an opportunity they never had before - being able to do something different while still remaining relevant!
Match Customer Demand
Did you get a sudden influx of new customers? No Problem. With Mailer Boxes and Digital Printing, you can quickly and cost-effectively meet the increased demand. No waiting for printing plates or additional tooling-just order more as you need them.
Keep Your Marketing Fresh
Every time you change your marketing, updating your packaging is essential. Custom packaging is one of your biggest budgetary spends, so it's important to have it be current with your new campaign. With Digital Printing, you can switch production as fast as you need to.
You don't want to be the business stuck using old marketing materials because then you're not staying fresh. You can even schedule campaigns by month or quarter, depending on what you need to do to keep your customers interested.
Tip #5 Test New Products With Customers
Is your team looking to expand into other categories or try new products? Digital Printing is a great way to produce a low volume of Mailer Boxes for a targeted campaign.
Try A Different Product Category
Branch out into a new category that fits your brand by creating new branded graphics. Or even better, have a standard design for new products you order as needed for each test. Streamlining your entire operation is critical for success.
Experiment With Alternate Graphics
Are you thinking about testing the waters of a new graphic and afraid of turning off your customer base? Create a small design that speaks to a targeted customer base and see if it improves sales and social media shares. Tracking your data is key to determining whether you're making progress or not.
Create Collector's Editions
Customers love special things, especially from e-commerce brands. And there's nothing better than a collector's edition of items. Maybe this is a one-off, an anniversary of the brand, or even the customer. Find something special, and design a new graphic for your Mailer Box.
Experimentation is the best way to find out what is and isn't working for your business, and it's the core of marketing fundamentals. Whether you're a big brand or a nimble one-person operation, Digital Printing can help you grow.
Create Digitally Printed Mailer Boxes Today!
Digital Printing is a great way to experiment with your marketing and product strategies, as it allows for quick changes in production. You can also use digital printing to create small quantities of retail packaging for targeted campaigns. This method will enable you to try new ideas without alienating your current customers or spending too much money.
With Digital Printing, you can switch production as fast as you need to, so feel free to experiment with alternate graphics or collector's editions. Create Digitally Printed Mailer Boxes today! Contact Bennett Packaging for a quote on a custom design.
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