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Creating Wine Packaging For E-Commerce Business

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E-Commerce Wine Packaging

If there’s one thing the global pandemic has reaffirmed, it’s that the human race is adaptable. E-Commerce business has picked up, and so has the need for packaging, and the Wine Industry has been a surprising star!

Those in the wine business can certainly be counted among the resourceful. Wine is in high demand right now – the challenge is finding new ways of getting it to customers.

When stay-at-home orders were first being issued, Nielsen reported that wine sales were up 66%,  and online alcohol sales were up 243%. While things will undoubtedly change as the economy reopens, many wine manufacturers and marketers are trying to tap into this demand by upgrading their websites and online ordering capabilities.

To compete with big-box stores, local wine stores, and smaller wineries are hoping to bridge the gap by offering wine shipping services and getting inventive with wine clubs and subscription boxes.

Offering online ordering and shipping can help your winery meet fluctuating pandemic conditions.

Some smaller wine vendors have been hit the hardest. When local governments ordered restaurants, bars, and stores to close, some reported losing about 85% of their customer base. But instead of responding with sour grapes, the resilient wine industry is making the best of things.

Events like “virtual wine tastings” and “virtual happy hours” have become, if not the new normal, a creative temporary alternative.

Now is the perfect time to implement or improve online ordering, pickup, and delivery services and refine or create a fresh approach to wine carriers, wine packaging, and wine shipping boxes.

Related5 Digital Printing Tips For E-Commerce Packaging

Wine Subscription Box Packaging

One way wine vendors supply shelter-in-place Americans with a bit of adventure is by offering wine subscription boxes. These delivery services, often called “wine clubs,” regularly ship a selection of wines to customers.

Wine subscription boxes have become increasingly popular, and the pandemic has even boosted their appeal.

To inspire your creativity, you might peruse some wine club subscription services online to help you decide which you think would most interest current and potential customers.

Some subscription services are tailored to seasoned wine enthusiasts, and others are perfect for educating newbies about wine regions and which variety pairs best with certain foods.

While curbside pickup and local delivery are important sales avenues right now, a wine box subscription can open up new, potentially untapped markets for you that may be sustainable beyond the pandemic.

Related10 Tips To Make Your Packaging More Sustainable.


Since wine sales are handled differently from state to state, you might explore selling online to discover wine packaging and shipping opportunities in other states.

If you’re new to the wine subscription world or looking to up your game, partnering with a company with experience in this industry might be wise. A contract packaging company like Bennett can handle everything from start to finish, including wine shipping logistics.

Our in-house creative team can help you design subscription boxes that showcase your brand and protect the bottles with quality wine packaging materials like corrugated fiberboard.

Related: How To Find A Corrugated Box Manufacturer

Wine Subscription Box Tips

  • Research USPS specifications to be sure that your wine packaging meets all requirements.
  • Wine packaging should be practical, branded, beautiful, and experiential.
  • Durable corrugated cardboard withstands weight and protects bottles from shifting or breaking.
  • Create and test a prototype before having subscription boxes manufactured in bulk.
  • Choose a printer that’s known for consistent, high-quality premium visuals.

Wine Packaging For E-Commerce

Whether it’s a wine subscription box or straightforward pickup or delivery, you want to be sure the wine arrives as expected.

Uniquely designed wine packaging provides a branding opportunity and shows your commitment to excellence.

An experienced shipping partner like Bennett offers time-refined processes to provide wine shipping solutions customized for bottle protection.

Our state-of-the-art design team and testing lab allow us to accommodate specific wine manufacturing and marketing needs, including producing and printing wine packaging of all sizes while ensuring wine shipping efficiency with flexible delivery schedules.

Does your wine packaging pass these tests?

  • Tilt test
  • Shake table
  • Compression
  • Drop test

We offer comprehensive testing of our corrugated products to ensure that your retail displays arrive safely to the consumer.

Choosing the suitable material for your wine carriers and shipping boxes could be a make-or-break decision. Corrugated cardboard is ideal for wine packaging in many ways, including its excellent protective qualities and durability.

RelatedThe Complete Guide To Understand Corrugated Boxes.

6 Reasons You Should Choose Corrugated

Here are 6 great reasons wine carriers choose corrugated cardboard for their wine packaging and shipping needs.

  1. It’s a cost-effective yet reliable packaging material.
  2. It’s easily customizable to eliminate excess material waste.
  3. Its fluting produces a sturdy material that keeps contents safe and secure.
  4. It’s multifunctional; it can be used for packaging to shipping to in-store displays.
  5. It has the best recycling rate of any packaging material used today.
  6. Corrugated fiberboard is renewable and sustainable.

Bennett Makes E-Commerce Wine Packaging

If you’re looking for ways to boost business in light of evolving economic conditions, we’re here to help. We offer a promise of partnership. It's important to know that someone has your back, especially during this time of quickly changing needs and ongoing uncertainty.

We strive to handle your wine packaging and shipping project with the same care as you.

Because we’re committed to doing our part, we’ve implemented extra safety precautions and preventative measures to eliminate the potential spread of the coronavirus within our facility and during product transport to the final destination. We care about your and our team’s safety.