Create Innovative Custom Wine Packaging With Digital Printing
Time to read 6 min
Packaging From Plain To Premium
We’ve seen this scenario before. You have a number of different product SKUs, and you’re using a one-size-fits-all approach to your packaging and branding in general. But if you create an innovative custom wine packaging design with digital printing, you’ll start to make a huge impact on your business. That's because working with a Packaging Manufacturer can significantly benefit you and your brand.
You may have invested in a great label and bottle, and your product is great—but if you took one more step, you would sell more units. What step?
Taking your packaging from plain to premium using our high speed digital printers. But you think digital is only suitable for low-volume orders, right? Wrong!
This blog will walk you through everything you want to know about digital.
Contact Bennett today about digitally printed custom wine packaging
Table Of Contents
Packaging From Plain To Premium What Will A Custom Design Help With? Increase Awareness Sell More Units Standout At Retail Digitally Printed Wine Packaging Strategic Marketing Product Size Variations Speed To Market Digital Features Unique Graphics For Each Wine A Design For Each SKU Use A Single Shape Go Next Level Create A Custom Retail Display Create Alternate Graphic Messaging Almost No Additional Costs Easily Swap Art Files Seasonal Messaging Bennett Creates Custom Wine Packaging Frequently Asked Questions
What Will A Custom Design Help With?
Creating custom wine packaging will help you stand out and sell more units, as well as build brand loyalty with your customers. By creating a unique customer experience, you’ll retain those customers longer.
This is the only way to stand out in the current market for new brands.
Increase Awareness
With a plain presentation around your product, there’s simply no way to get exposure at retail. If you use a brown box, how can people “see’ you?
Sell More Units
When you have an irresistible display showing your product, customers can’t help but move in and look.
Standout At Retail
Blending in with the competition is the worst thing you can do at retail. It’s more important than ever to be bold!
Related: 7 Design Tips For Costco Packaging.
Digitally Printed Wine Packaging
We were among the first to invest in this game-changing technology, and it’s put us way ahead of the learning curve. While other manufacturers may have steered you towards Litho, we want to set the record straight.
With digital, you can not only be much more strategic but also upgrade your entire presentation and increase retail sales. Direct-to-corrugate digital printing allows us to take a single box shape and print an almost unlimited variety of graphics.
Doing this allows you to constantly refresh your look, attract more customers, and target them with different messaging. And think about the possibilities for e-commerce packaging.
Strategic Marketing
Imagine being able to include seasonal messaging or even regionally focused designs. Speak to your customers at the right time and place.
Product Size Variations
Have several product SKUs? You won't need multiple printing plates to get the job done. Digital allows you to easily create numerous designs.
Speed To Market
Digital printing is the fastest way to the market. There is no waiting or additional tooling costs.
Digital Features
- 6-Color extended gamut
- Art files uploaded to press
- Single pass printing
- True-production proofs
- 8600 30”x30” / hour
- No print variance
- No crush printing
- No changeover time
- Food + drink friendly
- Match your brand colors
- No minimum orders
Unique Graphics For Each Wine
The days of old are gone. No more multiple printing plates for your different SKUs. With digital, you can easily create a product-specific design without incurring all the additional costs and time to get the job done.
The example below shows three different designs for three different styles of wine, all using the same shape. This means you only need to pay for the dieline to be created, and then you and your team can run as many different designs as needed.
Creating packaging like this makes brands stand out in today’s market.
A Design For Each SKU
It seems simple, but most manufacturers aren’t set up to accommodate this. We know how important it is to find every competitive edge at retail - and digital is that next edge!
Whether a simple product image change or a completely new look, working with multiple SKUs is easy with digital.
Use A Single Shape
By using this innovative workflow, you can save money and still look like a huge brand at retail.
Create a single box or package to simplify your supply chain, and run graphics variations to make them stand out.
Go Next Level
As digital printing grows, few brands have taken full advantage of this process. The cost of entry is so affordable that it’s easy for any brand to get in on the action.
What could you create for your brand?
Related: 7 Design Tips For Walmart Packaging.
Create A Custom Retail Display
With the right packaging partner, you could combine a Shelf-Ready package stack with a Full Pallet and Pallet Skirt.
You can’t look at this display and think customers wouldn’t approach it to see the wine. Its colorful look and large panels with high-resolution imagery call customers to it.
At Bennett, we even offer Co-Packing and Fulfillment services for all of our customers. We can ship any order safely and on time nationwide.
Get off the shelf and in front of your customers!
Create Alternate Graphic Messaging
Take a look at the work we did for Target. After locking in a design for this 6-pack carrier, the marketing team easily delivered alternate designs for their seasonal campaigns.
This enabled them to adjust the designs as their campaigns needed tweaks and to make the “shopping experience” more unified for their customers. It becomes a joy to shop year-round thanks to this unique approach.
And there’s no reason a smaller brand can’t use the same technique!
Almost No Additional Costs
Once you have a box design created, it’s easy for our team to create multiple graphic looks for your products. All without additional costs.
Easily Swap Art Files
Other machines take time to switch between designs. This is called changeover, and it’s a constant struggle. Forget about it with digital.
Seasonal Messaging
The seasons change, and so should your packaging. This makes it much easier to reach your customers.
Bennett Creates Custom Wine Packaging
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.
With our fully integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays and everything in between.
Frequently Asked Questions
What is Digital Printing?
Digital Printing is when you print a digital-based image onto some form of print media. It allows a more versatile printing style compared to traditional methods, and it allows you to create unique designs for different product sizes.
What is Variable Data Printing?
Variable Data Printing (VDP) means printing completely custom designs for your customers. This is only possible with Digital Printing, and it leads to a new level of personalization.
What is Wine Packaging?
Wine Packaging is designed to enhance a brand and give a customer an experience. It incorporates your business’s logo, brand colors, copy, and message on the outside of the packaging. This helps your brand stand out in stores and encourages brand loyalty.
Where can I order wine packaging boxes?
Bennett offers a wide variety of wine packaging boxes, including folding cartons, mailing boxes, and shipping boxes. No matter what kind of product you have, or box you need, we can make it. Just Contact Us and we’ll get back to you ASAP!
