Beer Packaging can be a great way to show off your brand. It’s also a good opportunity to inject humor and creativity into the world around you. Digital printing allows your brand to do so much more, with less.
Depending on what your goals are this year, digital might be the answer. If you're looking to increase sales, use a new complex marketing strategy, encourage customers to buy more products, this is your new secret weapon.
There are many ways that digital printing is being used in the beer industry, but the biggest is personalization. Let's dig into digital printing.
Table Of Contents
What Is Digital Printing In Packaging?
High-Speed Digital Printing is the newest printing method available. It requires no printing plates, creates less waste, and allows you to print more graphics.
We were among the first to invest in this game-changing technology, putting us well ahead of the curve. While other manufacturers may have advised you to go with Litho, we wish to clear the air.
You can not only be more strategic with digital, but you can also enhance your complete presentation and increase retail sales. Direct-to-corrugate digital printing allows us to take a single box shape, and print an almost unlimited variety of graphics.
This allows you to update your look on a regular basis, attract additional clients, and target them with different messages.
Strategic Marketing
Imagine a world where you can customize your message to the customer at any time of year or regionally. This could be done with designs that are more appropriate and timely than ever before.
Product Size Variations
With digital printing, you can easily create several different SKUs. You won't need multiple printing plates and run out at the worst possible time.
Speed To Market
Digital printing is the ultimate solution for swift and economical production. It ensures rapid turnaround time, eliminating the need for waiting or incurring additional tooling costs!
Digital Features
- 6-Color extended gamut
- Art files uploaded to press
- Single-pass printing
- True-production proofs
- 8600 30”x30” / hour
- No print variance
- With no crush printing
- And no changeover time
- Food + drink friendly
- Match your brand colors
- No minimum orders
Unique Graphics For Each Beer SKU
With the old methods of production coming to an end, it is now easier than ever for companies like yours to create customized products. With digital printing, you can make your design specific or diverse in style with only one plate that will last much longer than any other plates needed by different SKUs.
With digital printing, you can use the same shape and create a multitude of unique designs for your products. This versatility means you only need to invest in one template, allowing you to create a variety of designs without incurring additional costs.
Innovative, cutting-edge packaging is the best way for a brand to stand out in today's competitive market.
Tip #1 Print Alternate Graphics
Digital printing offers many benefits but is not always ideal for larger projects. If you want to print an image that will be seen by thousands or hundreds of people then traditional methods would work best because they use physical materials and follow specific layouts while digital prints only exist as files on computers which can be infinitely reproduced without any quality loss during production.
Different Regions
If your company has multiple locations, the versatility of digital printing can be a game-changer. It allows you to print various designs, tailoring your message to each location's unique characteristics. Whether it's the local sports team, the nearby mountains, oceans, or woodlands, you can speak to your customers more directly, making them feel understood and catered to.
Each Product Category
Examine your SKUs to see if you can organize them into distinct categories, each with its own design. If you sell clothing, the Men's and Women's sections should have different appearances and feel to better target customers. Things associated with headphones or music, for example, should seem separate from products related to movies or computer equipment if you offer electronics.
Every Season
Is it the start of a new year or the end of a previous one? Consider receiving a Beer Box tailored around the weather and arriving on your doorstep. In the spring, send vibrant greens and yellows. Summer is all about going to the beach, whereas Fall is all about seeing the leaves change color. Finally, Winter may be either nice and snowy, or it might conjure up images of a warm fire.
Thanks to high-speed digital printing, all of this targeted marketing is not only possible but also cost-effective. Unlike other printing processes that often require the purchase of printing plates or larger volume orders to justify their costs, digital printing offers a more economical solution. This reassures you that your investment is not only effective but also efficient.
Make a list of your finest alternate graphic ideas and organize them around a theme. This is usually the best place to start regarding Beer Boxes.
Related: 6 Design Tips For Beer Packaging
Tip #2 Double Down On Sustainability
Making Beer Boxes with high-speed digital printing is a more ecologically responsible option. Bennett also has all of the specialist equipment necessary to make your product swiftly and successfully, allowing for rapid turnaround times.
Produce Less Waste
Embrace digital printing as a smart financial move for your organization. It's a proven way to reduce operational costs, with our clients saving up to 24%. Start now to include sustainability in your marketing and leverage this new technology while it's still providing incredible benefits. Don't let your competitors outsmart you.
By choosing environmentally friendly digital prints, you're not just making a business decision, you're making a difference. This choice can foster trust among customers, suppliers, and employees, as everyone appreciates knowing that their purchases have a positive impact.
Use Less Resources
Each Digitally Printed Beer Box you buy uses 18% less water, power, and CO2 than a traditional beer box. This implies that not only does Digital Printing produce less waste, but it also consumes fewer resources to create the same package.
Less Time To Manufacture
The best thing about digital printing is that it takes less time to create since it involves less setup, employs fewer machines, and is more straightforward overall. As a consequence, it could help you improve the efficiency of your supply chain.
Switching to digital printing for beer boxes might help your marketing message reach a bigger audience. Simply modifying your printing method may assist the environment, and you can connect with customers who care about it.
Related: The Complete Guide To Beer Packaging
Tip #3 Use The Extra Budget Elsewhere
Now that you've saved so much money using Digital Printing, you may start spending your money in other ways. You no longer have to stretch to learn new marketing concepts; they are already at your fingertips.
Add Extra Goodies
One of the reasons consumers enjoy e-commerce companies in general, and Beer Boxes in particular, is the extra delights in the package. Stickers, brochures, and cards are some more items to attempt. When you receive your beer shipment each month, it's like Christmas all over again.
Test Out New Personalization Ideas
Now that you've freed up some cash, it's a great time to try out new methods to personalize items for clients. Depending on the customer's location, you may spend extra on alternate products or store additional items for a month. In any event, customers will notice.
Flash Sales To Reach More Customers
Sales are a fantastic way to entice people to buy more, but they're also an excellent opportunity to promote on social media. Now is a great time to assemble a new client sale using the extra cash in your budget. Growing your customer base is crucial to your company's success, and this might help drive customers over the finish line and make a purchase.
Regardless of the concept you select, having the extra income from switching to digital printing is critical for your organization. If required, you can even set money aside for a rainy day.
Related: Increase Sales With Beer Packaging
Tip #4 Adapt To The Market Trends
Beer Boxes are no exception when it comes to staying current in the market with your advertising. This printing method helps you to keep current in several ways.
Switch Artwork Mid-Production
Why not begin right now? We know you're always looking for new ways to stand out and be the talk of your town? Custom artwork may be printed directly on beer boxes between printing phases. With this capacity, we'll provide businesses a chance they've never had before: the possibility to do something different while yet being relevant!
Match Customer Demand
Are you experiencing a surge of new customers reaching out to you, and finding it challenging to keep up? Don't worry. With digital printing, you can easily order extra beer crates to meet the demand. There are no waiting periods for printing plates or additional equipment, so you can purchase as needed, ensuring you're always prepared.
Keep Your Marketing Fresh
As your marketing strategy evolves, it's crucial to adapt your packaging. Your bespoke packaging is one of your most significant investments, and it's essential that it aligns with your new campaign. With digital printing, you have the power to make changes to your output as swiftly as you need, keeping your marketing fresh and your brand relevant.
You don't want to be a company that utilizes outdated marketing materials, as this will make you look stale. Depending on what you need to do to keep your customers engaged, you may also organize promotions per month or quarter.
Tip #5 Create A Custom Retail Display
Take something as simple as a Shelf-Ready package stack and combine it with a Full Pallet and Pallet Skirt with the proper packaging partner.
You can't look at this display and not believe that people will approach it and inspect the beer. Customers are drawn to it because of the bright colors and huge panels with high-resolution graphics.
Bennett also provides all of our customers with Co-Packing and Fulfillment services. Any order may be shipped to any location in the United States, and it will arrive securely and on schedule.
Get your product off the shelf and into the hands of your consumers!
Tip #6 Test New Products With Customers
Is your company looking to expand into new sectors or try new products? Digital printing is a good alternative for generating a modest quantity of Beer Boxes for a specific campaign.
Try A Different Product Category
Unleash your creativity and innovation by venturing into a new product category that aligns with your business. Better yet, design fresh items with a consistent theme and order them as needed for each trial. Remember, the key to success lies in simplifying your entire business process.
Experiment With Alternate Graphics
Do you want to experiment with a fresh look but don't want to offend your present customers? Create a small design that appeals to a specific clientele and see how sales and social media shares increase. It's critical to keep track of your statistics to see if you're making progress.
Create Collector's Editions
Customers appreciate unique items, especially from e-commerce stores. And what could be more unique than a one-of-a-kind product? Whether it's a special edition, a brand anniversary, or even a customer's birthday, creating a fresh graphic for your Beer can make them feel truly special and valued.
Experimentation is the most effective approach to learning what works and what doesn't in your business, and it's at the heart of marketing basics. Whether you're a giant business or a tiny one-person operation, digital printing can help you grow.
Create Digitally Printed Beer Boxes Today!
Because digital printing allows for quick production tweaks, it's a great way to test new marketing and product strategies. Digital printing may also be utilized for targeted promotions to make small quantities of retail packaging. This method allows you to try new ideas without offending your current clientele or going overboard with your expenses.
With Digital Printing, you may alter production as rapidly as you need to, so don't be afraid to experiment with new graphics or collector's editions. Right now, you can make your own digitally printed beer boxes! For a custom quote, contact Bennett Packaging today.
