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6 Design Tips For Health Packaging

Time to read 4 min

Health Packaging Design Tips

Packaging is pivotal in product marketing, especially in the health sector, where it significantly impacts consumer purchasing decisions. The packaging is the first point of contact for potential customers, making it a crucial element in influencing their choice. 

Unlike the product, which remains hidden until after purchase, the packaging is immediately visible and must effectively capture attention and convey essential information.

Effective packaging design is not just about making a product more attractive, it's about communicating your brand identity, style, ingredients, and key benefits within a few seconds. This can significantly boost sales and influence consumer decisions. 

This quick and clear communication is vital in a crowded market where consumers often make rapid decisions based on visual appeal and the information presented on the packaging. 

Achieving this balance of attractiveness and informativeness is challenging and requires thoughtful and strategic design. So, look at our checklist to get you started on the right path!

Tip #1 Build A Customer Profile

What do your customers and potential customers expect from you and your product? What things elicit a positive response from them and make them feel safe? 

By developing a customer profile early, you can plan for color palettes, forms, and sizes. Using data from the beginning of your customer's journey, before they become a buyer, is invaluable. 

If your customers prefer environmentally friendly products, it's not just a preference, it's a value. The packaging should reflect this! By aligning with their values, whether through earthy colors like brown or green or by promoting your use of fewer resources and recyclable items, you're not just meeting their preferences, you're showing empathy and understanding.

Tip #2 Create Alternate Graphics

Consider developing a fresh graphic for each delivery rather than a one-size-fits-all design. Although your packaging should be consistent with your overall aesthetic, each unique image will make buyers feel more special about their purchase.

Each type of health product should have graphics that reach out to catch a customer's attention.

Printing more images does not have to be expensive. Changing the colors to reflect the season or the overall theme might be as simple as that. Instead of using traditional printing processes like Flexo or Litho, you might employ Digital Printing. 

You may print as many designs as you want with High-Speed Digital Printing without waiting for additional equipment or printing plates. As a result, you'll be able to keep your clients' attention longer than ever before.

Tip #3 Design Shelf-Ready Packaging

Products on a shelf may not be as appealing as those on a display. That's because a shelf display gives you additional marketing space and room for product benefits.

The additional marketing space can be the difference between getting the purchase and not. Test out new designs and find out what customers respond to more.

If you design shelf-ready packaging, you're streamlining the entire supply chain. This allows you to ship your products in packaging that will go directly on the shelf, reducing the chance of your products being damaged or disorganized on the shelf.

Tip #4 Make it Gender Neutral

Health items may be promoted to both men and women, therefore be gender neutral if your brand is or if you're introducing a new product that is. Apply the same principles to your package design. 

If you prefer to use artwork, utilize gender-neutral hues like grayscale or white! You may also select photographs made in such a manner that people of both genders like looking at them. 

Avoid blatantly gendered front panels by putting other interesting graphics on the box itself, even if your product is promoted to one sex or the other. Another strategy is to provide a lot of material so clients may find something to read and love about your products.

Tip #5 Design With An Unboxing Experience

Consider how buyers engage with packaging when they receive and open their products. Is there any further information about the product that they should view first? Or are there branding features that they can notice that will persuade them to buy again? 

Creating a simple unpacking experience can aid in the long-term development of a positive relationship between you and your customers. Relationships are highly important, whether online or offline! 

If you make your customers feel special, you'll have more opportunities to upsell future deals. If they had a good experience with you, they will tell their friends about you. Other factors, such as price and quality, do play a role.

Assume the role of your own customer, open the box, and come up with creative ways to surprise them.

Tip #6 Create A Premium Option With New Packaging

Perhaps a higher tier of products should be established for more expensive items and clientele. Instead of using the same old box, clients should be given a one-of-a-kind design for the expensive item. 

Everything about this box should appear more expensive to justify the higher costs. The best approach for health businesses to succeed is to build relationships with clients and make them feel special. 

Although there are always exceptions, most people would gladly pay a little more to feel special when receiving their shipments. It doesn't have to be unusual, but it should be executed correctly.

Consider developing a custom packaging option if you're selling a higher-priced item. This may be done for high-end customers such as influencers and brand partners, or it could simply be an option for anyone who wants to make their purchase stand out.

Create Custom Health Packaging With Bennett!

When you want to provide your customers with an amazing purchasing experience, consider creating customized health packaging. With our help, the possibilities are endless! We've worked with various companies to help them create great packaging that reflects their brand and distinguishes them from the competition. 

If you have any concerns about how we can develop bespoke boxes for any company or product, let us know. Contact Bennett Packaging today to get started on a new quote.