6 Benefits Of Pallet Displays At Retail

When it comes to retail displays, there are a ton of different options to choose from. But one of the most popular and versatile choices is the cardboard pallet displays. This type of display offers a lot of advantages for retailers, which is why it’s so popular.

It can maximize the footprint in the store, use all four sides to sell, and use the billboard technique of a pallet skirt at the bottom. Not to mention when used correctly, these displays will make your sales go up more than 190%!

The largest of the three types of pallet displays, a full pallet typically measures around 40"x48". These displays allow brands to make a massive impact at retail, providing ample space for creative and strategic product placement. They offer unlimited design possibilities but are also usually the most expensive option.

As the name suggests, these displays are half the size of full pallets, measuring approximately 48”x20”. They are ideal for fitting into tighter spaces while retaining the versatility and design potential of full pallets.

Measuring around 24”x20”, quarter pallet displays are perfect for brands on a budget or those looking to utilize a smaller space in a high-traffic area. Despite their size, they are just as sturdy and offer many of the same benefits as their larger counterparts while allowing for unique design concepts.

Trying to decide if a Pallet Display is right for your campaign can be challenging, but it usually comes down to a few key factors. If you have a lot of product and can fill the display up, you have the budget for a larger campaign, or you want a certain footprint.

Sometimes, a retailer may specify that you need to use a Pallet Display due to their compliance guidelines. In any case, it's time to talk about the benefits of these displays.

There are two options for shipping, assembled and KDF (knocked down flat). The good news about using a Pallet Display is that your retailer will have a streamlined process for getting it out on the store floor.

Shipping it assembled will allow them to easily remove it from the truck and put it on the floor as is. This is the simplest method, and thanks to the pallet, they can easily use their forklifts to move it.

Shipping it KDF means they will need some assembly instructions, but thanks to the typically simple design, they shouldn't have any trouble putting it together.

No matter what type of product you sell, a Pallet Display can be built to serve your needs. Thanks to its versatile design, you can design the display around your products instead of the other way around.

You could put a product in display in a clear case, or allow customers to touch and feel one outside of a protective case. Whatever you need, the display can be built to fit it.

The whole point of using a POP Display is to catch customers' attention, and Pallet Displays allow you to have so much additional marketing space to do just that. You have four clear sides to put products and marketing information, the ability to include a header and more.

So, when you design a Pallet Display, be sure to let your creative juices flow for you and your team!

A unique feature of pallet displays is the ability to integrate a pallet skirt, which wraps around the base. This design element serves as a billboard for marketing messages and can attract customers from distances of 10 to 30 feet.

By strategically designing a pallet skirt, you can optimize the entire customer journey—from first noticing your display to engaging with the product and making a purchase.

A unique feature of pallet displays is the ability to integrate a pallet skirt, which wraps around the base. This design element serves as a billboard for marketing messages and can attract customers from 10 to 30 feet away.

By strategically designing a pallet skirt, you can optimize the entire customer journey—from the moment they first notice your display to the moment they engage with the product and make a purchase.

Cardboard pallet displays are an environmentally friendly option compared to other display materials. They are:

• Made from recyclable materials.

• Lightweight, reducing transportation costs.

• Easy to dispose of or repurpose after a promotion ends.

By choosing sustainable display solutions, brands can align with eco-conscious consumer preferences and corporate sustainability goals.

When you're ready to start designing your next campaign, be sure to consider a Pallet Display. These are so versatile and allow for so many different uses that everybody can benefit from using them!

Are you ready to take the first step? Contact us today!