Endcap Displays Drive Business
Customers are still shopping in retail stores, even the ones that are making their purchases online. That means it's more important than ever to use an Endcap Display to capture their attention at retail. Standing out during their shopping trip is the only way to increase your sales and hit your goals.
Endcap Displays allow you to highlight a product and direct movement at the same time. They draw attention and give your store an organized look while making it easy for customers to find what they need.
That means more people checking out your products and buying!
If you're looking to increase sales with an endcap display, you've come to the right place.
Let's dig into our 5 tips!
Table Of Contents
What Is An Endcap Display?
Endcaps are displays that are commonly found at the end of displays or checkout counters. They highlight deals, promotions, new products, and more. They also direct traffic to other parts of your store. They're important to get your products off of the shelves and create a branded experience for customers.
Why Use An Endcap Display?
Endcaps increase traffic by directing movement and drawing attention. This results in increasing the number of people who see your products and increasing the percentage of people who buy. They also give you a nice, clean look at retail, which is an important part of making customers feel welcome and comfortable.
5 Tips To Increase Sales
Let's dig into those tips!
1. Organize your products better
By using a display, your products are no longer just in stock on the shelf. Now they're organized in a way that looks like a miniature storefront for customers to see.
That means you can include clear product callouts and benefits on the display to educate the customer while controlling which products they see.
If you have accessories that you sell along with the product, or replenishment items, this is a great way to put them all on display at once.
That can give your internal team so much more control over what the customers see.
2. Increase brand awareness and enhance marketing campaigns
Endcap Displays give you the chance to put your brand in front of customers as soon as they walk into your store. You can also use them to support marketing campaigns and product launches by adding signage or extra displays with those items.
Including the strongest colors of your brand. You must use the key colors in your campaign to increases visibility at retail.
Creating designs that match your advertising campaigns and have a consistent style is the most important part of having a campaign at all!
3. Cross-promote your different products
An Endcap Display is a great way to cross-promote your products. If you have a wide variety of items that work together but aren't necessarily in the same category, this is a great way to direct customers without just stacking the products one after another on a shelf.
This can turn out to be one of the most important uses for an Endcap Display at retail because it helps customers find more of what they like and allows you to capture their interest with multiple products at once!
That can be products that sell well together or replenishments purchased up front in a combo pack. There's no limit to how you can cross-promote your products using an Endcap Display.
Try using a Digitally Printed display to have a small run of combo pack displays. Creating a special display that combines two SKU's can be a huge way to drive attention.
4. Strategic placement to capture customers attention
Endcap Displays should be placed in a location where they can draw the most attention.
If you're not, pick the corner of your store with the highest traffic and place it there. You want to capture as many customers' eyes as possible! Placing your products in the retail store is just as important as the display itself.
As customers turn from one aisle to the next, or walk through the store to find what they're shopping for, you have to stand out! You display needs to be easily readable, and the products need to make.
Work with the retailer to find the high-traffic areas that will help sell your products the most.
5. Launch new products or drive seasonal sales
There has never been a better time to display new items, especially if the products are specifically made for certain seasons. If you're able to capture your customers' attention with an Endcap Display at retail, it's great for launching new products or promoting seasonal sales even before they officially begin.
If you can get this feature right, you'll be able to increase awareness of the product and what it does for customers long before they need it.
It's a great way to generate interest in your brand, so take advantage of "wrong" seasons as well!
Endcap Displays have become one of the most common ways for retailers to improve visibility and maximize their floor space.
That means there are plenty of available options when it comes to designing your displays.
So make sure you choose a reliable manufacturer to work with, one that will create the most effective display for your brand and your products! It takes time to make an Endcap Display. But it's worth the extra effort when you see increased sales at retail.
Create Your Own Endcap Display
An Endcap Display is a great way to cross-promote your products. If you have a wide variety of items that work together but aren't necessarily in the same category, this is a great way to direct customers without just stacking the products one after another on a shelf.
This can turn out to be one of the most important uses for an Endcap Display at retail because it helps customers find more of what they like and allows you to capture their interest with multiple products at once.
That can be products that sell well together or replenishments purchased upfront in a combo pack. There's no limit to how you can cross-promote your product using an end cap display.
