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5 Digital Printing Tips For Retail Packaging

Time to read 7 min

Digitally Printed Retail Packaging

Are you looking to switch your Retail Packaging to High-Speed Digital Printing, but don't know where to start? There is a lot of information about Digital Printing out there, but most of it is outdated. That's because switching to Digitally Printed Retail Packaging requires a mindset shift.

Digital Printing allows you to use more advanced marketing techniques. The old one-size-fits-all approach to packaging is over. Instead of simply having a stockpile of one graphic to go to market with, you should make the switch to unique designs for different situations.

But how do you start the process? What are the most effective designs? Which manufacturer should you use? What Digital Printing advice can you find? We're here to assist you. Continue reading to discover more about our suggestions for making the move to high-speed digital printing.

Bennett Packaging Bought The First Digital Press In North America

When we first saw what technology could achieve, we thought Digital Printing was the way of the future. That's why we purchased a high-speed digital printer from a Spanish company and had it transported to the United States. We anticipated that our clients would be interested in the technology, so we set out to make it available as soon as possible.

It's been a long journey since we first started printing on digital printers, but I'm excited about where it has taken us. The second printer that was just purchased makes Bennett the only manufacturer in North America with two of these powerful machines on site! We can't wait for what will come next.

Tip #1 Print Alternate Graphics For Retail Packaging

The best way to print an alternate design is by using Digital Printing. It has been traditionally used for short-run designs, but it can be applied in larger quantities with ease thanks to this new technology!

Different Regions

You can target your customers more directly by designing different labels for the bottles based on their location. If you have a customer who loves surfing Why not create an exclusive design in California? It's all about speaking to them where they are and what sports team or wild animal is nearby!

Each Retailer

Think about the customers that shop at each retailer you are available in. Each of them are looking for different types of products, and the more targeted you are, the more you can increase your sales. Design the packaging to speak to them directly, and you'll catch their attention.

Every Season

Is it the beginning of the year or the end of the year? Imagine receiving retail packaging that is weather-appropriate when it arrives on your doorstep. Send fresh greens and yellows in the Spring. Summer is all about the beach, whereas Fall is all about the changing leaves. Finally, Winter can be either pleasant and snowy or evocative of a cozy fireplace.

If you're looking to cut down on costs and maximize your exposure, then high-speed digital printing is what will help do the job. This method typically requires less physical space than other types of plate based designs which can be costly or time consuming in certain situations where volume may not justify it's expense; but still provides quality results unlike anything else out there!

Tip #2 Double Down On Sustainability For Your Retail Packaging

When it comes to producing Retail Packaging, high-speed digital printing is a more ecologically responsible option for your business. That's because it uses better inks, and has a better production process.

Produce Less Waste

Digital printing is a great way to reduce your waste as a business! We've helped clients save up to 24% on their operational expenditures. What better time to start than right now? Include sustainability in your marketing and take advantage of the capabilities of this new technology while it is still offering such amazing benefits to you, or else your competitors may be able to beat you to it. 

Mentioning how environmentally friendly digital prints are can also help build trust among consumers, suppliers, and employees, because everyone enjoys knowing that their purchases have a positive influence.

Use Less Resources

Digitally Printed Retail Packaging uses 18% less resources overall like Water, Electricity, and CO2. This means you're not only producing less waste with Digital Printing, you're using less resources to make the same box.

Less Time To Manufacture

Digital printing is an excellent choice for any business that needs to manufacture their product quickly. It has the potential of saving you time, money and resources because it's easier than other printing methods.

Printing Retail Packaging with Digital is a great way to stand out from your competition. With Digital Printing, you can promote yourself with an environmentally conscious message and connect with customers who care about the environment too!

Tip #3 Use The Extra Budget Elsewhere

All of the money that was previously spent on marketing can now be invested in other areas. You no longer need to spend time and effort trying out new ideas, because they are at your fingertips with Digital Printing!

Add Extra Goodies For Customers

When a customer opens your box and finds additional goodies inside, they will jump for joy. That's because you're adding value to their purchase that they weren't expecting. And the extra budget you have might be great for trying this.

Test Out New Personalization Ideas

Customers love when they open up a package to find special things that speak to them. You could be trying unique prints that have different patterns or messages for customers that feels special. Find ways to personalize your customer's purchase and they'll love you for it.

Flash Sales To Reach More Customers

Sales are a terrific method to encourage customers to buy more, but they're also a great excuse to advertise on social media. With the extra cash in your budget, now is a wonderful opportunity to put together a new customer sale. Growing your customer base is critical to your business's success, and this could assist push consumers over the edge to make a purchase.

No matter what idea you go with, having the extra budget through switching to Digital Printing is huge for your business. You could even save for a rainy day if you needed to.

Tip #4 Adapt Your Retail Packaging To The Market Trends

With Retail Packaging, you can stay fresh and current with your campaigns. This printing method gives the opportunity for a variety of different looks that will work well in any market!

Switch Artwork Mid-Production

Why not start now, because we know you're constantly seeking for fresh ways to stand out and be the talk of your town? In between printing phases, unique artwork can be created directly on retail packaging. With this capacity, we'll provide businesses with an opportunity they've never had before: the chance to accomplish something unique while remaining relevant!

Match Customer Demand

Have a slew of new consumers contacting you, and you're having difficulties keeping up? To catch up, order more packaging using Digital Printing. You can order as needed because there are no waiting periods for printing plates or additional tooling.

Keep Your Marketing Fresh

It's critical to alter your packaging whenever your marketing strategy changes. Because bespoke packaging is one of your most expensive expenses, it's critical that it match your new campaign. Altering production is much easier, and cheaper, with digital printing.

You don't want to be the business that's stuck using old marketing materials, because then you're not staying fresh. Some manufacturers let you schedule campaigns by month or quarter. All depending on what you need to do to keep your customers interested.

Tip #5 Test New Products With Customers

Is your team wanting to branch out into new categories or experiment with new products? Digital printing is an excellent method for producing a small quantity of Custom Retail Packaging for a targeted campaign.

Try A Different Product Category

Create fresh branded visuals to expand into a new category that suits with your brand. Better yet, create a uniform design for new goods and order them as needed for each test. It's vital to streamline your entire operation if you want to be successful.

Experiment With Alternate Graphics

Are you thinking about trying out a new visual but don't want to alienate your current customers? Create a new design that speaks to a certain client base and see how sales and social media shares improve. Tracking your data is essential for determining whether or not you're making progress.

Create Collector's Editions

Customers appreciate unique items, particularly from their favorite companies. And there's nothing quite like a limited-edition item. Perhaps this is a one-off, or the brand's anniversary, or even the customer's birthday. Find something unique and use it to create a new image for your retail packaging.

Experimentation is the most effective approach to learn what works and what doesn't in your business, and it's at the heart of marketing basics. Digital Printing can help you expand, whether you're a large corporation or a small one-person enterprise.

Create Digitally Printed Retail Packaging Today!

Because digital printing allows for quick adjustments in manufacturing, it's a terrific opportunity to try out new marketing and product tactics. Digital printing can also be used to produce modest quantities of retail packaging for targeted promotions. This strategy allows you to experiment with new ideas without alienating your current clients or overspending. So why not give it a shot right now?

You may switch production as quickly as you need to with Digital Printing, so don't be afraid to experiment with different graphics or collector's editions. Today is the day to create digitally printed retail packaging! For a custom quote, contact Bennett Packaging.