Digitally Printed Retail Packaging
Are you looking to switch your Retail Packaging to High-Speed Digital Printing but don't know where to start? There is a lot of information about Digital Printing, but most of it is outdated. That's because switching to Digitally Printed Retail Packaging requires a mindset shift.
Digital Printing allows you to use more advanced marketing techniques. The old one-size-fits-all approach to packaging is over. Instead of simply having a stockpile of one graphic to market with, you should switch to unique designs for different situations.
But how do you start the process? What are the most effective designs? Which manufacturer should you use? What Digital Printing advice can you find? We're here to assist you. Continue reading to discover more about our suggestions for making the move to high-speed digital printing.
Bennett Packaging Bought The First Digital Press In North America
When we first saw what technology could achieve, we thought Digital Printing was the way of the future. That's why we purchased a high-speed digital printer from a Spanish company and had it transported to the United States. We anticipated that our clients would be interested in the technology, so we set out to make it available as soon as possible.
It's been a long journey since we first started printing on digital printers, but I'm excited about where it has taken us. The second printer that was just purchased makes Bennett the only manufacturer in North America with two of these powerful machines on site! We can't wait for what will come next.
Table Of Contents
Tip #1 Print Alternate Graphics For Retail Packaging
Digital printing is the best way to print an alternate design. Although it has traditionally been used for short-run designs, this new technology makes it easy to print in larger quantities!
Different Regions
You can target your customers more directly by designing different labels for the bottles based on their location. If you have a customer who loves surfing, Why not create an exclusive design in California? It's all about speaking to them where they are and what sports team or wild animal is nearby!
Each Retailer
Think about the customers that shop at each retailer you are available in. Each of them is looking for different types of products, and the more targeted you are, the more you can increase your sales. Design the packaging to speak to them directly, and you'll catch their attention.
Every Season
Is it the beginning or the end of the year? Imagine receiving retail packaging that is weather-appropriate when it arrives on your doorstep. Send fresh greens and yellows in the Spring. Summer is all about the beach, whereas Fall is all about the changing leaves. Finally, Winter can be pleasant, snowy, or evocative of a cozy fireplace.
If you're looking to cut costs and maximize your exposure, high-speed digital printing can help. This method typically requires less physical space than other types of plate-based designs. However, it can be costly or time-consuming in certain situations where volume may not justify the expense. Regardless, it still provides quality results, unlike anything else out there!
Tip #2 Double Down On Sustainability For Your Retail Packaging
When it comes to producing Retail Packaging, high-speed digital printing is a more ecologically responsible option for your business. That's because it uses better inks and has a better production process.
Produce Less Waste
Digital printing is a great way to reduce your waste as a business! We've helped clients save up to 24% on their operational expenditures. What better time to start than right now? Include sustainability in your marketing and take advantage of the capabilities of this new technology while it is still offering such amazing benefits to you, or else your competitors may be able to beat you to it.
Mentioning how environmentally friendly digital prints are can also help build trust among consumers, suppliers, and employees. Everyone enjoys knowing that their purchases have a positive impact.
Use Less Resources
Digitally Printed Retail Packaging uses 18% less resources, like Water, Electricity, and CO2. This means you're producing less waste with Digital Printing and using fewer resources to make the same box.
Less Time To Manufacture
Digital printing is an excellent choice for any business that needs to manufacture its product quickly. It has the potential to save you time, money, and resources because it's easier than other printing methods.
Printing Retail Packaging digitally is a great way to stand out from your competition. With Digital Printing, you can promote yourself with an environmentally conscious message and connect with customers who care about the environment, too!
Tip #3 Use The Extra Budget Elsewhere
All the money previously spent on marketing can now be invested in other areas. You no longer need to spend time and effort trying out new ideas because they are at your fingertips with Digital Printing!
Add Extra Goodies For Customers
When customers open your box and find additional goodies inside, they will jump for joy. That's because you're adding value to their purchase that they weren't expecting. Your extra budget might be great for trying this.
Test Out New Personalization Ideas
Customers love opening packages to find special things that speak to them. You could try unique prints with different patterns or messages that make customers feel special. Find ways to personalize your customers' purchases, and they'll love you for it.
Flash Sales To Reach More Customers
Sales are a terrific way to encourage customers to buy more and a great excuse to advertise on social media. With the extra cash in your budget, now is a wonderful opportunity to make a new customer sale. Growing your customer base is critical to your business's success, and this could help push consumers to make a purchase.
No matter what idea you choose, having the extra budget you can create by switching to Digital Printing is huge for your business. You could even save for a rainy day if you need to.
Tip #4 Adapt Your Retail Packaging To The Market Trends
With Retail Packaging, you can stay fresh and current with your campaigns. This printing method allows for a variety of different looks that will work well in any market!
Switch Artwork Mid-Production
Why not start now? We know you're constantly seeking fresh ways to stand out and be the talk of your town. In between printing phases, unique artwork can be created directly on retail packaging. With this capacity, we'll give businesses an opportunity they've never had before: the chance to accomplish something unique while remaining relevant!
Match Customer Demand
Have a slew of new consumers contacting you, and you're having difficulties keeping up? To catch up, order more packaging using Digital Printing. You can order as needed because there are no waiting periods for printing plates or additional tooling.
Keep Your Marketing Fresh
It's critical to alter your packaging whenever your marketing strategy changes. Because bespoke packaging is one of your most expensive expenses, it must match your new campaign. Digital printing makes modifying production much easier and cheaper.
You don't want to be the business stuck using old marketing materials because then you're not staying fresh. Some manufacturers let you schedule campaigns by month or quarter. It all depends on what you must do to keep your customers interested.
Tip #5 Test New Products With Customers
Is your team wanting to branch out into new categories or experiment with new products? Digital printing is an excellent method for producing a small quantity of Custom Retail Packaging for a targeted campaign.
Try A Different Product Category
Create fresh branded visuals to expand into a new category that suits with your brand. Better yet, create a uniform design for new goods and order them as needed for each test. It's vital to streamline your entire operation if you want to be successful.
Experiment With Alternate Graphics
Are you thinking about trying out a new visual but don't want to alienate your current customers? Create a new design that speaks to a certain client base and see how sales and social media shares improve. Tracking your data is essential for determining whether or not you're making progress.
Create Collector's Editions
Customers appreciate unique items, particularly from their favorite companies. And there's nothing quite like a limited-edition item. Perhaps this is a one-off, or the brand's anniversary, or even the customer's birthday. Find something unique and use it to create a new image for your retail packaging.
Experimentation is the most effective approach to learn what works and what doesn't in your business, and it's at the heart of marketing basics. Digital Printing can help you expand, whether you're a large corporation or a small one-person enterprise.
Create Digitally Printed Retail Packaging Today!
Because digital printing allows for quick adjustments in manufacturing, it's a terrific opportunity to try out new marketing and product tactics. Digital printing can also be used to produce modest quantities of retail packaging for targeted promotions. This strategy allows you to experiment with new ideas without alienating your current clients or overspending. So why not give it a shot right now?
You may switch production as quickly as you need to with Digital Printing, so don't be afraid to experiment with different graphics or collector's editions. Today is the day to create digitally printed retail packaging! For a custom quote, contact Bennett Packaging.
