Is Digital Right For Half-Pallet Displays?
Half-Pallet Displays are among the most premium display options available. That's because they allow you to conduct some pretty strategic marketing in addition to having a large footprint, allowing you to store a lot of things, and allowing for more intricate designs. However, switching to high-speed digital printing is the greatest way to gain access to those tactics.
Why? Isn't "short run" digital printing done with high-speed digital printing? Yes, it was in the past. However, as digital printing has progressed beyond its infancy, the market has seen some significant changes.
Traditional printing technologies are still being employed for extremely high volumes, but the attitude that underpins them is the issue. One-size-fits-all approaches are no longer valid. You must improve the brand experience, keep fresh, and utilize less materials to attract buyers to your products.
All of this is possible with high-speed digital printing.
Table Of Contents
The History Of High-Speed Digital Printing With POP Displays
High-Speed Digital Printing (HSDP) began as a short-run production process in the early 2000s. Customers initially only trusted the system for smaller jobs.
High-speed digital printing has spread to greater batches as "full color" has become more affordable. Despite its far higher manufacturing speeds than larger, traditional presses, it was still confined to smaller displays.
Bennett Packaging Bought The First Digital Press In North America
We knew Digital Printing was the way of the future when we first saw what technology could do. That's why we bought the first high-speed digital printer from a Spanish company and shipped it to the US. We knew our clients would desire the technology, so we set out to give it right away.
All of this knowledge has put us ahead of the curve, and Bennett has been advancing in the digital space ever since. We purchased a second Digital Printer, making us the only manufacturer in North America with two in the same location. And we're not going back!
Tip #1 Print Alternate Graphics
Maximizing space is the key to success with Half-Pallet Displays. This comprises all of the store's product photos, messaging, and designs. This is possible with digital printing in ways that traditional printing cannot.
Different Regions
Each region where your display is located should have its own design to correspond to the clients who live there. In the winter, you wouldn't want to hang beach photos in the northeast. It simply won't connect with customers.
Related: How To Use Color Theory With Displays
Each Retailer
Every retailer you work with is likely to have its own set of style guidelines and sizing constraints. That means you've already made changes to the display and your budget has increased. However, you could easily print a unique graphic on each of these displays without the need of printing plates, making them more appealing to the clients who shop there.
Unique Designs For Each SKU
Perhaps you're creating a separate display for each SKU to better color code the displays. If you utilize the same design on all of your displays, they won't appear to be different products. A blueberry drink, for example, should be dripping with rich blues, whilst a strawberry display should be a vibrant red that looks as delicious as the drink itself. Don't let a single graphic limit your sales potential.
Tip #2 Double Down On Sustainability
Switching to high-speed digital printing for Half-Pallet Displays gives you access to a more environmentally friendly printing method. Bennett can also assist you with additional specialized machinery that we own, which can significantly reduce the production process.
Produce Less Waste
When compared to traditional printing methods, digital printing produces less waste. On the same transaction, we've assisted customers in reducing waste by as much as 24%! What better way to capitalize on this than to incorporate sustainability information into your marketing?
Use Less Resources
Water, energy, and other resources will be used in every Half-Pallet Display you order. However, with Digital Printing, you can save up to 18% on your order. Telling your customers about your efforts to minimize your carbon footprint goes a long way. This becomes yet another arrow in your marketing quiver.
Less Time To Manufacture
Digital printing does not add time to your production, but it does reduce the number of presses required. To run the drawings independently in a standard printing scenario, you'll need additional equipment and staff for each hue. Bennett's Digital Printer allows us to print all colors simultaneously on a single press!
Tip #3 Use The Extra Budget Elsewhere
Digital printing saves you money because of the total savings and the lack of printing plates. So why not put it to better use by increasing your sales?
Order Additional Signage
If you're already developing signage for the displays, you already know how much time Digital Printing will save you. So, instead of saving money, why not use it to order more signage? Putting larger displays in different locations of the store is a simple approach to encourage customers to spend more time looking at your products.
Take Some Chances
You have greater leeway to take risks when you aren't spending all of your money on the displays. It could be introducing a new flavor or style that was previously unavailable due to cost and timing constraints. This is how we achieve long-term success!
Create Additional Marketing Materials
You could simply generate additional marketing material using the time saved to get customers more interested about your product. It's not even necessary to be a graphic designer! You may create new printed items such as flyers, pamphlets, ads, or social media posts that promote your brand using digital printing technologies!
Tip #4 Get Your Display To Market Faster
The most significant advantage of high-speed digital printing is the speed with which we can deliver your display to market. When you require printing plates, you'll have to wait 6-8 weeks on average. However, we can get you to the store faster with digital.
Switch Artwork Mid-Production
We can change the artwork on your Half-Pallet display in the middle of production thanks to the convenience of digital printing. That means you can move at the same rate as the market. Do you wish to follow a new trend or have a viral hit on the internet? Please send it to us as soon as possible.
Match Customer Demand
We may update your Half-Pallet display on the fly if customer demand changes. You never know when a new flavor or style will catch on, so we want to make sure you're prepared. Working digitally allows you to better match output to client demand.
Keep Your Marketing Fresh
One of the most appealing aspects of digital printing is that it helps you to keep your marketing materials current. If necessary, we can alter a single item without affecting the rest of the order, or we can print a new batch. Printing a quick replacement item, whether it's a distinctive header, signage, or something else, has never been easier.
Tip #5 Conduct Tests In Key Markets
Conduct tests with your Half-Pallet Displays in important markets is our favorite recommendation on the list. Only when you transition to high-speed digital printing will you be able to do so.
A quick test of a specific market will help you determine whether digital printing is worthwhile. Rather than spending tens of thousands of dollars on a full-fledged pilot project, test a few markets to see how people respond to your displays. If they're making money, they should buy more!
Test A New Product
It is not always required to execute the whole pilot project in every market when launching a new product. After all, testing in one location is less expensive than testing in multiple locations! In these circumstances, we recommend focusing your testing efforts on a few key markets to get the greatest bang for your budget.
Test Products In A New Retailer
Perhaps you're building a new partnership with a merchant who wants to try out a Half-Pallet Display in one of their stores to see how people react. Digital printing allows you to easily change your visuals to match the design of their retail business and increase your chances of success.
Try New Graphics And Test Results
You're missing out on valuable data if you're not testing your existing marketing efforts or your Half-Pallet Displays. A-B testing is one of the most used tactics among marketers. You can print a few designs, determine which ones perform better, and then spend your budget on the best-performing display with digital printing.
Talk With Bennett And Switch To Digital Printing Today!
The method we make Half-Pallet Displays has changed dramatically thanks to digital printing. It's not only speedier, but it's also easier to switch artwork and keep track of manufacturing in order to meet consumer demand. There are so many benefits to using half-pallet displays, but combined with digital printing makes them a game changer.
You can keep your marketing fresh and test items in key areas for a fraction of the cost of old techniques using digital printing.
If you're still unsure about whether high-speed digital printing is ideal for you or your Half-Pallet Display, contact one of our specialists now!
