Digital Printing Tips For E-Commerce Boxes
E-commerce companies need a good box because it's one of their main points of contact with their clients. How can you, on the other hand, take your brand to the next level and make it look more upscale? By switching from traditional printing technologies to high-speed digital printing.
Digitally printed e-commerce boxes are the gateway to more advanced marketing strategies, and they can improve your consumers' unpacking experience. With this printing method, you may print as many designs as you want, customize them, and target consumers in various ways.
But where do you even begin? Which designs are the most effective? Where can you get Digital Printing advice? We're here to help you out. Continue reading to learn more about our recommendations for moving to high-speed digital printing.
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Bennett Packaging Bought The First Digital Press In North America
We thought Digital Printing was the way of the future when we first saw what technology could do. That's why we bought a high-capacity digital printer from a Spanish manufacturer and had it sent to the US. We expected our clients to be interested in the technology, so we set out to build it as fast as feasible.
Thanks to this knowledge, Bennett has made significant progress in the digital arena since then. We purchased a second Digital Printer, making us the only firm in North America with two on the same floor. We have a lot of hope for the future.
Tip #1 Print Alternate Graphics
Short-run designs have always been printed digitally rather than larger ones. However, the whole market has been turned upside down as a result of what Digital has enabled them to do. But what are the best circumstances for printing different designs?
Different Regions
If your company has many locations, printing a variety of different designs may be advantageous. This allows you to target your customers based on their geography, sports teams in the area, or if they live near mountains, coastlines, or woodlands. Consider where your customers are and speak with them more directly.
Each Product Category
With digital printing, you have the creative freedom to organize your products into distinct categories, each with its own unique design. For instance, if you sell clothing, the Men's and Women's sections can have different appearances and feel, allowing you to better target your customers. Similarly, products associated with headphones or music can be distinct from those related to movies or computer equipment if you offer electronics. This creative freedom inspires you to explore new marketing strategies and better connect with your customers.
Every Season
Is it the start of a new year or the end of a previous one? Consider an E-Commerce Box themed around the weather that comes on your porch. In the spring, send vibrant greens and yellows. Summer is about going to the beach, whereas Fall is about seeing the leaves change color. Finally, Winter may be either nice and snowy, or it might conjure up images of a warm fire.
Because of high-speed digital printing, all of this is feasible. Other printing processes, on the other hand, frequently require the purchase of printing plates or larger volume orders to justify their costs.
Make a list of your best alternate graphic ideas and group them together according to a theme. This is usually the best place to start regarding E-Commerce Boxes.
Tip #2 Double Down On Sustainability
By choosing high-speed digital printing for your E-Commerce Boxes, you're making a significant step towards a more ecologically responsible future. Bennett is equipped with all the necessary tools to swiftly and successfully bring your product to life, ensuring rapid turnaround times without compromising on quality.
Produce Less Waste
Embrace digital printing as a powerful tool to make your organization more cost-effective and waste-free. Our clients have saved up to 24% on operational costs, a significant figure that could be yours to benefit from. Seize the opportunity to include sustainability in your marketing strategy and leverage the potential of this new technology while it's still offering such incredible benefits. Don't let your competitors outsmart you.
Mentioning how environmentally friendly digital prints are may help develop trust among customers, suppliers, and employees. Everyone likes to know that their purchases have a beneficial impact.
Use Less Resources
Each Digitally Printed E-Commerce Box you buy uses 18% less water, power, and CO2 than a traditional box. This implies that not only does Digital Printing produce less waste, but it also consumes fewer resources to create the same package.
Less Time To Manufacture
The best thing about digital printing is that it takes less time to create since it involves less setup, employs fewer machines, and is more straightforward overall. Consequently, it could help you improve the efficiency of your supply chain.
Switching to digital printing for subscription boxes might help your marketing message reach a bigger audience. Modifying your printing method may also help the environment, and you can connect with customers who care about it.
Tip #3 Utilize The Extra Budget
Now that you've saved so much money using Digital Printing, you may start spending your money in other ways. You no longer have to stretch to learn new marketing concepts; they are already at your fingertips.
Add Extra Goodies
One of the reasons people enjoy e-commerce companies, and E-Commerce Boxes in particular, is the extra delights in the box. Stickers, brochures, and cards are some more items to attempt. When you receive your subscription bundle each month, it's like Christmas all over again.
Test Out New Personalization Ideas
Now that you've freed up some cash, it's a great time to try out new methods to personalize items for clients. Depending on the customer's location, you may spend extra on alternate products or store additional items for a month. In any event, customers will notice.
Flash Sales To Reach More Customers
Sales are a fantastic way to entice people to buy more, but they're also an excellent opportunity to promote on social media. Now is a great time to assemble a new client sale using the extra cash in your budget. Growing your customer base is crucial to your company's success, and this might help drive customers over the finish line and make a purchase.
Regardless of the concept you select, having the extra income from switching to digital printing is critical for your organization. If required, you can even set money aside for a rainy day.
Tip #4 Adapt To The Market Trends
E-Commerce When it comes to remaining current in the market with your advertising, boxes are no exception. This printing method helps you to stay current in several ways.
Switch Artwork Mid-Production
Why not begin right now? We know you're always looking for new ways to stand out and be the talk of your town. In between printing phases, custom artwork may be printed directly on subscription boxes. With this capacity, we'll provide businesses with a chance they've never had before the possibility to do something different while still being relevant!
Match Customer Demand
Have you been inundated with a wave of new customers, and struggling to keep up? With digital printing, you can order extra subscription boxes to meet the demand. There's no need to wait for printing plates or additional equipment, you can purchase as needed, giving you the power to stay on top of your game.
Keep Your Marketing Fresh
When your marketing approach shifts, it's vital to adjust your packaging. Because bespoke packaging is one of your most costly purchases, it must coordinate with your new campaign. With digital printing, you may make changes to your output as rapidly as you need.
You don't want to be the firm with out-of-date marketing materials, as this will make you appear stale. Depending on what you need to do to keep your customers engaged, you may also organize promotions per month or quarter.
Tip #5 Test New Products With Customers
Is your company looking to expand into new sectors or try out new products? For generating a modest number of E-Commerce Boxes for a single campaign, digital printing is a good alternative.
Try A Different Product Category
To grow into a new category that fits with your business, create new branded images. Better better, make fresh items with a consistent design and order them as needed for each test. If you want to be successful, you must simplify your entire business.
Experiment With Alternate Graphics
Do you want to experiment with a fresh look but don't want to offend your present customers? Create a design that appeals to a specific clientele and see how sales and social media shares increase. Tracking your data is essential for determining whether or not you're making progress.
Create Collector's Editions
Customers like one-of-a-kind things, especially from e-commerce stores. And there's nothing like a one-of-a-kind item. Maybe it's a one-time thing, or perhaps it's the brand's anniversary, or maybe it's the customer's birthday. Create a new graphic for your Subscription Box by finding something distinctive.
Experimentation is the most effective approach to learning what works and what doesn't in your business, and it's at the heart of marketing basics. Whether you're a giant business or a tiny one-person operation, digital printing can help you grow.
Create Digitally Printed E-Commerce Boxes Today!
Because digital printing allows for quick production tweaks, it's a great way to test out new marketing and product strategies. For targeted promotions, digital printing may also be utilized to make small quantities of custom packaging. This method allows you to try new ideas without offending your current clientele or going overboard with your expenses.
With Digital Printing, you may alter production as rapidly as you need to, so don't be afraid to experiment with new graphics or collector's editions. Now, you can make your own digitally printed subscription boxes!
Contact us today for a custom quote.
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