Designing a retail display for Club Stores is a challenging, but fun process. You have to consider the products that will be sold, the layout of the store, and the budget that you are working with. Not to mention there can be a lot of rules.
Club Stores are notorious for having guidelines that brands need to adhere to in order to get access to their customers. That's because the store is built on a process, and you must work within it.
It's not all bad, though. Once you get a retail display that is approved, you get access to a wealth of customers. And as long as you build a display targeted at them, you can expect significant success for the year. Especially if you want to increase your sales!
In this blog post, we will give you some tips on how to create an effective retail display for Club Stores.
Table Of Contents
1. Make sure you are club store compliant
Each Club Store has their own style guide to ensure consistency, and maximize space on their floor. They have rules about everything from how wide the display should be, to the amount of products you should typically have.
So that means you will be instantly rejected if you do not fit within those parameters. But don't worry! Manufacturers should always be up-to-date with the latest guidelines to follow.
Club Store Guidelines
Every retailer typically has their own guidelines to adhere to for a display. That includes everything from sizing, to colors, and even the quantity of product they would like you to include.
They have a process for their stores, and their employees manage it. So your goal is to create the perfect display that fits in seamlessly with their process.
Alternate Designs For Different Club Stores
Next, that also means you will likely need to create different designs for each club store. So you will order enough displays for each club store, but each one may need to be different to adhere to the guidelines.
While this does increase the budget, it also allows you to get creative with your marketing. Use Digital Printing to create a different graphic for each retailer and speak more directly to your customers.
Related: 9 Reasons Your Big Box Pitch Failed
2. Use a customizable design
Your display should feature a design that is flexible and easy to edit. For example, certain design elements could be made to move around for different configurations.
The right display could allow you to add new product packs by changing out individual headers instead of needing an entirely new display.
Some examples:
- Create a branded display with general graphics, and a special header that can be changed for special events.
- Have part of the display selling your general items, and another that sells new ones.
- Or keep the design the same and use digital printing to swap the graphics out.
- Swap between hang tags to shelving units for different product types.
There are so many ways to design a retail display for club stores that is customizable. To find what will work best for you, determine your goals and work backward to identify your needs.
3. Maximize the space available to you
When creating a POP Display for Club Stores, it's essential to be aware of how much space is available and where on the sales floor it will be located. You will need to consider things like height and the spacing between other systems on the shelf. And the clearance around your product so that customers can reach it and see it properly.
When shoppers are in a club store, they are buying large bulk packs of products more than smaller items. So the best display can stack your products, keep them straight, and easily re-stockable.
The last thing you want is for your display to obstruct another one or, even worse - fall onto other products or shoppers! Make sure that you look at all of these factors before investing in a design program or printing new materials.
Don't Make It Too Crowded
Additionally, you should avoid going overboard with efficiency. While this may seem like the opposite of advice, it's always helpful to have a reminder.
There's a happy medium where you have taken advantage of all the space, but it's still a pleasant shopping experience. Start with the consumer, and work backward.
4. Increase brand awareness by matching your marketing
The worst thing a display can be is out of date. Not matching your current marketing is a huge wasted opportunity. But that can mean a lot of things for different brands.
Brands that use more complex marketing strategies need to stay on top of every marketing element, but so do smaller brands. That's because if you aren't consistent with your brand elements, you won't have the staying power in customers minds.
You should use consistent design elements across your marketing to increase awareness.
Brands with more complex marketing strategies must stay on top of every marketing element, as do smaller brands. That's because if you aren't consistent with your brand elements, you won't have the staying power in customers' minds.
Print More Graphics With Digital Printing
High-Speed Digital Printing opens up the door to printing as many graphics as you want. That's because they don't have printing plates and instead can print any digital file. Utilizing digital allows you to cut a huge upfront one-time cost and eliminate the 6-8 week waiting period typically required to get printing.
Create Graphics That A Universal
Another way of increasing brand awareness is to stick to your "universal brand colors". Using that same color palette over and over will reinforce who you are in the customer's mind. And you can add splashes of color here and there to stay fresh, without looking like a different brand. As long as you stay consistent with your overall brand, you will be fine.
No matter what you choose, if you keep in mind the customers' "total brand experience," then you are on the right track. Every chance you can be in front of them, is another chance to make the sale. All in all, we recommend not using a stock display for club stores.
5. Sell more than just one product on a display
A retail display is special because the only limit is your team's imagination. Instead of making a display for one product, create a display that holds a combination of items.
The more you can put on the display, the more you can sell at retail. Using it this way allows you to create a mini storefront for customers. It creates a branded experience that catches their attention.
And if you manage to catch a customer's attention, you shouldn't be letting it go. Hold on to them, and get them to take a look at all your products to get more exposure to your brand.
Some examples:
- Each side of the display could hold a different SKU.
- Color code the panels to encourage them to walk all the way around.
- Sell the main product, and combo packs underneath to encourage a higher priced purchase.
- Incorporate accessories they’re likely to purchase, saving them the hassle of searching elsewhere.
A Retail Display is a great way to sell more products for club stores. It's important to keep in mind that if your space is limited. So the more creative you can be the better.
Pro Tip: Learn more about the differences between POP Displays.
Be flexible and don't be afraid of trying something new.
Order A Custom Display For Club Stores Today!
Designing a POP Display for Club Stores can be challenging, but if you keep the following tips in mind, you're sure to create an eye-catching and effective display that will help increase sales. Make sure to use bright colors, fun graphics, and merchandising units. These draw attention to your product and make it stand out from the competition.
And don't forget to sell more than one product with your display! Utilize all of the space available to you and think outside the box when creating your design. If you follow these guidelines, we're confident that you'll see an increase in sales soon enough.
If you need help designing a POP display for your club store, our team can assist you. Our designers have experience creating displays that are eye-catching and promote sales. We can help you choose the right products and colors, and we'll work with you to create a design that meets your needs.
