5 Benefits Of Pallet Displays in Retail Stores

In today’s fast-paced retail world, catching a shopper’s attention requires more than just shelf space—it requires strategy, creativity, and smart execution. 

One of the most efficient ways to create an impact on the retail floor is by using pallet displays. These corrugated powerhouses are a go-to solution for brands seeking to enhance visibility, boost product sales, and streamline in-store logistics. 

From full-sized displays to compact quarter pallets, pallet displays offer endless versatility and marketing potential. In this post, we’ll explore what they are, how they work, and the top five reasons you should incorporate them into your next retail campaign. 

At their core, pallet displays are corrugated cardboard structures built to sit directly on a pallet and be placed on the retail floor. Unlike traditional shelving or end caps, they are free-standing and often pre-packed, making setup fast and seamless.

These displays come in various sizes:

• Full Pallet Display: The largest option, typically 40"x48". Offers the greatest design flexibility and shelf presence.
  
  

• Half Pallet Display: Roughly 48"x20", perfect for tighter retail spaces while maintaining strong visual impact.
  
  

• Quarter Pallet Display: Around 24"x20", compact yet effective, especially for impulse buys or promotional SKUs.
  

Thanks to their versatility, pallet displays can be designed around your products and your branding—rather than the other way around.

If you're launching a new product, planning a seasonal campaign, or aiming to expand your presence in a big-box retailer, a pallet display is likely a smart move. Some retailers even require them for certain campaigns due to compliance or logistical preferences.

But the real question is—why are they so effective?

Let’s break down the five key benefits of using pallet displays in retail.

Retailers love anything that reduces complexity. One of the biggest advantages of pallet displays is their ease of shipping. You have two primary options:

• Assembled: The display arrives fully stocked and ready to go. Store staff can unload it straight from the truck and wheel it to the floor using a pallet jack or forklift.
  
  

• KDF (Knocked Down Flat): More cost-efficient to ship. While assembly is required, the designs are generally simple and easy for store staff to build with clear instructions.
  
  

This streamlined process saves time, reduces labor costs, and ensures your product gets in front of customers fast.

No matter what product you’re selling, a pallet display can be tailored to fit it perfectly. Need compartments for different SKUs? Done. Want open shelving for easy access? Easy. Prefer a secure product enclosure or demo station? No problem.

This flexibility allows brands to elevate their visual merchandising and cater the display specifically to shopper interaction. Want customers to touch and feel your product? You can make that happen. Want it locked in a clear display box? That too.

The design works for you, not against you.

Unlike traditional retail shelving, pallet displays offer generous space to amplify your brand message. Every side of the display can be printed with vibrant, high-resolution graphics that command attention from multiple angles.

You can add:

• Side panels with product info
  
  

• Headers to display brand messaging or promotions
  
  

• Interactive zones for QR codes or product demos
  

The sheer amount of marketing real estate lets your creative team dream big and capture eyeballs from across the store.

Want to catch customers from 20 feet away? Add a pallet skirt to your design. A pallet skirt is a printed wrap that goes around the base of the display, offering even more marketing surface.

This is where you can use bold typography, highlight product benefits, or reinforce a campaign theme. It's ideal for communicating to shoppers at a distance, long before they reach the display.

Think of it as a billboard for your display—on the store floor.

One of the often-overlooked benefits of pallet displays is their ability to feature multiple products in one unit. You’re not limited to a single SKU. Instead, you can create a dynamic cross-sell opportunity by including:

• Combo packs
  
  

• Product variants
  
  

• Related accessories
  
  

• Seasonal collections
  

This is a great way to increase basket size and encourage product discovery. Why use a display for just one thing when it can boost multiple SKUs at once?

Retailers are more likely to approve your campaign when you offer a clean, easy-to-place solution like a pallet display. These displays often meet or exceed compliance requirements and reduce the store’s workload—something every retailer appreciates.

And since they arrive pre-packed or require minimal assembly, there’s less room for setup error. That means your brand is more likely to show up exactly as intended.

At Bennett, we don’t just build pallet displays—we engineer retail success stories. As a premier manufacturer of corrugated packaging and displays, our team brings decades of experience, cutting-edge technology, and award-winning creativity to every project.

Whether you’re planning a nationwide product launch or a regional seasonal push, our fully integrated design-to-delivery process ensures speed, quality, and consistency. From concept to completion, you’ll have a single partner managing everything.

We produce everything in-house, including custom printing using high-speed digital presses, ensuring short turnaround times and low minimum order quantities—something our clients love.

If you're looking to make a bold statement on the retail floor, a pallet display may be the smartest investment you can make. With benefits ranging from logistical ease to unmatched marketing impact, it’s a versatile solution that delivers results.

Let’s get started. Contact Bennett today to explore your custom display options or request a free consultation with one of our display experts. We’ll help you bring your vision to life—one pallet at a time.