Digitally Printed Custom Retail Displays

Your retail display is a store within a store. Taking advantage of this visual merchandising opportunity is critical for success. Creating digitally printed custom retail displays is the best way to stand out.

A successful product launch can be best served by including retail displays to get your products off the shelf and directly in high-traffic areas.

This enhances your brand awareness at retail, and now it’s more important than ever to do that.

Read on to learn about upgrading your brand with an effective digitally printed custom retail display.

Contact Bennett today about Digitally Printed Retail Displays

Millennials today are a huge market for retail opportunities. 87% of them admit to leaving the store having spent more than they intended.

But their attention spans are shorter than ever. Not to mention that the average American is exposed to 4,000 - 10,000 marketing messages EVERY DAY!

This all means that your retail display needs to engage with customers. Simply being at retail isn’t enough anymore. You need to give them a reason to stop and interact with your products.

You want to give your customer a display that is Instagrammable, something worth sharing online. That alone will increase your customer engagement and your brand exposure.

Creating a custom retail display and bringing it to market is now more affordable than ever. Digital Printing gives you the flexibility to quickly prototype, adjust your messaging, and change with the marketplace.

Here are 6 benefits of Digital Printing that will elevate your brand from basic to premium.

First, let’s talk about designs. Many brands adopt a one-size-fits-all approach to their retail displays, largely because they rely on traditional methods.

Imagine creating a single dieline, but multiple graphic options. More displays + more products = more sales.

Related: How To Use Color Theory With POP Displays

When you want to create a retail display, other printing methods need several weeks of lead time and the upfront costs to create printing plates. That means you need an upfront budget before you get your first display.

These are one-time costs and can discourage many brands from creating alternate designs. Imagine if you didn’t need to factor those into your budget? Where else could that money go?

Related: Make Your POP Display More Sustainable

Next, let’s talk about other key design aspects of retail displays.

Next, create a special sales event and print it directly on your display, possibly with an alternate header. If you put your packaging in a display, and the packaging stands out with a fresh design, that will increase sales!

Or, if you're heading to a trade show, adjust your displays to match the event quickly and without incurring additional costs or lead time. No other method can allow you to do that.

Next, consider the speed to market that digital printing provides. Deliver alternate artwork to Bennett and have it printed on your display by the end of the day.

What other printing method can give you that?

Your display is the first interaction most customers will have with your product. That means you need to bring as much creativity to the display as you do to your packaging and your product. 

Adjusting your messaging with the marketplace can help you create a successful product launch with eye-catching designs.

Are you going through a brand refresh? Send the new art file.

Finally, Digital Printing gives you the best bang for your buck. There is no minimum for it, thanks to the no-tooling costs.

Make a product and attack a new niche directly. Create prototypes while you figure out the marketplace.

No matter what reason you are looking at Digital for, there’s a great reason to try it. Not to mention it's a much more sustainable printing option.

First, taking the time to do a retail scout to better understand the best positioning for your display is critical. Act like your target customer and go through a typical shopping day. When you do want them to see your display?

Next, create something that is specific and grabs their attention. What about your offer can be unique? Is it a one-time only item? Does it tie in with a sports event? Think about that unique offering.

You can’t sell a laundry list of information to your customers. You need to provide them with bullet points of key information to initially capture their attention. Then include smaller fonts with additional product information so that they continue to read.

Finally, you have to think about the market. Does your product sell better at a certain time of the year? Should you double down during Christmas? Or does your product sell better during graduation? It could be that an alternate design will help you stand out.

Related: 5 Marketing Tips For Retail POP Displays

The first step to take when designing a retail display is to define your project. Carefully constructing an overall goal for your display is key to success.

Every design and logistical choice you make will revolve around this initial vision statement. Otherwise, you’ll get lost in a spiral of possibilities.

Are you introducing a new product to the marketplace? Creating a new niche? Or are you simply looking to move 10% more products?

Set that goal upfront and make sure you know where the ship is headed.

Next, your display should grab their attention. The best way to do that is to appeal to our five senses: Touch, smell, sound, taste, and, of course, sight.

Using a multi-sensory approach to the customer experience will provide them with something they can’t get in an online store. Suddenly, your display becomes something they have to engage with.

Whether you include additional items like lights or motion-activated features, creating a display that engages customers, rather than being a passive experience, will lead to more sales.

Related: The Complete Guid To Retail POP Displays

Now, most display designs have diminishing returns, which means less is more. Your color choice, graphics, and messaging should all focus on the key stages of the buying consideration phase.

From a distance, next to your display, interacting with your product, and putting the product in their basket.

Can you tell your brand story? Or how about key images of people using the product? What can you do to enhance your brand at retail and draw customers in?

Making a complex display en masse is not a good idea. You can either ship a display fully kitted, or KDF (knocked down flat) with instructions delivered to the retailer, or third-party members to set up on the premises.

The most effective displays often take a foolproof approach to design, making the setup a breeze. So simplicity is key in more ways than one.

We offer turnkey services, including kitting and fulfillment, to reduce costs and simplify the shipping process.

There are some spaces that are best suited for using large images and fonts, while others are better suited for using smaller images.

Think about what you want your customer to see at various distances. What will draw them in?

Use the store within a store approach to create something unique.

Every display will have a different lifespan, but incorporating a design approach that allows you to modulate the design is a great way to cut down costs and still refresh your look at retail.

An example of a reusable display would be a changeable header graphic. By creating a display that can easily swap the header image, you can make it the focus of your campaigns. 

Updating the graphics to match the seasons or a promotional event will keep your products fresh year-round.

If you choose a design that is reusable, it will heavily impact your material choices and even your print options. But this is a great way to increase your ROI on the cost of the display.

Next, think about your entire campaign. Taking an approach that encompasses a customer’s entire environment (digital too) has created some of the most exciting campaigns of the last decade. 

If you can create a display that ties into social media, whether by sharing an image of the display or the graphics that complement your advertising campaign, you maximize your recognizability and increase sales. 

Providing your customers with fully rounded experiences takes your brand from plain to premium in their eyes. They’ll remember you and they’ll come back for more.

Understanding the foot traffic flow of the store is extremely important. By placing your display in the right location, you increase the likelihood of reaching your target customer.

Does your item pair well with the printers in the electronic section? Or does your item need to be near the baby food? Hitting your customer at the right time can make or break your sales.

Or you could be running a digital campaign that they will see as soon as they enter the store with a hanging display.

Whatever you choose, go through the store as a potential customer and determine the best option for your next display.

Finally, after a campaign has been run, start reviewing your numbers. What display placement performed the best? If you had run alternate messaging or designs, which one sold more?

Answering all of these questions will make your follow-up campaign that much more successful. Now you have actual data about your customers.

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you’re part of the family. We will partner with you every step of the way.

With our fully integrated design-to-delivery process, we can be the single-source supplier. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.

Contact Bennett today about Digitally Printed Retail Displays