Everything You Need To Know About Frustration Free Packaging
If you want to sell on Amazon, it’s important to be aware of the Frustration-Free Packaging Program. This program was launched by Amazon in 2008 and has evolved over the years, but it’s still an important part of selling on the platform. The program offers a number of benefits to businesses, including reaching new consumers and selling more products.
The Frustration-Free Packaging Program is designed to make it easier for customers to receive and open products that are sold on Amazon. Products that are part of the program have a special logo on their product page, which lets customers know that they will not have to deal with frustrating packaging.
The program also offers free shipping for these products, which can save businesses money. In addition, the program helps businesses reduce their environmental impact by using less packaging material.
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TABLE OF CONTENTS:
- What Is Amazon’s Frustration-Free Packaging?
- Frustration-Free Packaging Guidelines
- What Has This Done For Amazon?
- Why Do You Need Amazon Certified Packaging?
- Getting Your Free Certification
- Benefits Of FFP Certification
- Different Packaging Tiers By Amazon
- ISTA Testing For Frustration-Free Packaging
What Is Amazon’s Frustration-Free Packaging?
Amazon Certified Frustration-Free Packaging is recyclable and comes without excess packaging materials. The product inside is the same, and everything is included in the Certified Frustration-Free Packaging that would be in the original manufacturer’s packaging. – Amazon
E-Commerce Packaging And Waste
E-Commerce has been criticized for its packaging wastefulness, but Amazon has been doing something bold to change that negative image. Typically products have been shipped with a box-within-a-box, leading to way too much packaging material, excessive weight, and an unhappy customer.
Now most E-Commerce business has moved towards Ship In Own Container or SIOC.
Amazon ships roughly 7 Billion packages per year. Think of all the waste it’s reducing by simplifying the packaging.
Frustration Free Packaging (FFP) Guidelines
The reason they created Frustration-Free Packaging was to simplify the supply chain, reduce excess waste, and make it easier for the customer.
The packaging typically follows these guidelines:
- Transporting it to a Fulfillment Center
- Moving it within a Warehouse or Fulfillment Center
- Shipping it directly to the customers through the mail
- Packaging should always be in a condition to ship without extra protection. This is called SIOC (Ships In Own Container).
- Packaging should be marked with barcodes, regulations and product descriptions so they can easily find their way around distribution centers.
- Designs should be lightweight and take up as little space as possible in both inventory and for the products inside.
- The following items should not be included in your packaging: plastic inserts, blister packs and peanuts.
- The 120-second rule ensures that any content in a packaging can be easily removed. If all excess has been removed, this should be easy to accomplish.
- The packaging should be recyclable.
- It’s always a good idea to make sure your items say “Recycled” or some other indication of how they are made.
- A shipper box should fit the products inside, but not exceed 2 inches of the packaging material used for the product.
Related: Understanding E-Commerce Packaging Manufacturers
What Has This Done For Amazon?
Reducing packaging has had a huge impact on Amazon’s bottom line. Over the last six years, they have reduced the packaging weight per shipment by 36% and eliminated one million tons of packaging.
This has not only saved Amazon money, but it has also made them more sustainable and appealing to consumers. Today, customers are more likely to buy from a company that is making sustainable choices, and packaging plays a big role in that.
All of these efforts have helped Amazon save billions of dollars while also becoming more sustainable. It’s a win-win for the company and for the environment.
Why Do You Need Amazon Certified Packaging?
Getting certified by Amazon can help a business reduce waste, save money and become more sustainable. Packaging plays a big role in all of these areas, and Amazon has specific guidelines that must be followed in order to be certified.
Amazon has a wide range of requirements for their products, and if you follow them to the letter they will push your items up in ranking on Amazon. This not only means more sales but better chance at being found by potential customers!
Reduce Shipping Costs And Returns
The guidelines put in place by Amazon can help to reduce the amount of packaging material used, as well as the overall weight of shipments. This can lead to lower shipping costs and fewer returns due to damaged goods.
Improved Customer Experience
The packaging should be easy to open, recyclable and lab-tested so you can provide the best possible protection for your product.
Improve Your Brand Image
Your package will have the credibility of being certified by Amazon, one of America’s most trusted companies.
Related: 10 Tips To Make Your Packaging More Sustainable
Getting Your Free Certification
By becoming certified, you can ensure that your products are packaged in a way to reduce customer frustration. This is managed within the Seller Central and Vendor Central.
This process involves an in-depth technical analysis by a few packaging professionals from Amazon followed by transit testing either at the company’s Packaging Certification Lab or through ISTA-certified facilities.
First, you will need to enroll each of the ASINs that are specified in this step. You can do so through Seller Central or Vendor Central with Amazon.
A Lab Review Is Conducted
Next, high-resolution images are typically submitted for review. Then the samples will be shipped to Amazon’s Packaging Certification Laboratory for testing.
Finally, once the packaging has passed through Lab Review and testing, Amazon certifies ASINs like FFP or ECR. These are eligible for additional benefits such as site marketing and inclusion in Frustration Free Packaging’s storefront!
Benefits of FFP Certification
“Frustration-Free Packaging provides an optimal experience for online shoppers by being Easy to Open, Protective and Low Waste. When customers have a positive opening of their product they are less likely than others in the past to throw out any packaging materials away meaning you can reduce your environmental impact!
The implementation of this program will not only help businesses save money but also reduce waste across their supply chains.
Reduce Or Eliminate Amazon’s Prep Chargebacks
The Amazon FFP, SIOC and PFP rankings are a guarantee that your products won’t get thrown out for extra preparation. This means you can avoid those pesky chargebacks!
Reduce Packaging Cost
The packaging of most retail goods is designed to grab the attention through color, glossy prints and cutouts. The items can be seen from a distance because they’re oversized so that you’ll buy them!
It is important for businesses to think about their packaging as it can have a huge impact on both cost and customer satisfaction. When you optimize the amount of marketing features in your product, such packing will cut off unneeded items that are only going into landfills or getting thrown away by customers themselves!
Plus with reduced waste this helps save money too so companies don’t needlessly spend more than necessary- all while increasing sustainability rates at no extra charge!.
Reduce Transportation Cost
The entire supply chain will benefit from this package because it is optimized for Amazon’s fulfillment. Small packages mean lower transportation costs as well as extra space on trucks or pallets per container.
This is a win-win situation for both Amazon and you. The company saves money on shipping, while also providing customers with an affordable product!
Related: The Complete Guide To E-Commerce Packaging
Different Packaging Tiers By Amazon
The FFP Program is made up of three certification tiers which all products will fall into.
Typically all three tiers include the following:
- No preparation required by Amazon
- Waste reduction by shipping without an Amazon overbox
- Minimize damage and defect rates
- ISTA 6- Amazon Overbox-test compliant
Tier One | Frustration-Free Packaging (FFP)
Packaging that is 100% curbside recyclable, easy to open and uses minimal packaging will be considered Tier One. Products in this category also won’t need any prep by Amazon for shipping as well! You can find these items without an overbox too – they’re perfect if you just want your product delivered right away
Generate incentive payments from each sale and you’ll receive information about your product listing that showcases great packaging initiatives to encourage consumers in choosing you over competitors.
Tier One approval is your best option for success.
Tier Two | Ships in Own Container (SIOC)
Products are shipping in their packaging through the mail with no additional work from an Amazon overbox or preparations. The main difference between Tier One And Two is this packaging doesn’t need to be as recyclable. So depending on the tape or other materials you are using, you may be in this tier.
Tier Three | Prep-Free Packaging (PFP)
While there is no additional preparation from Amazon, this packaging will need an Amazon Overbox for shipping. That means these are subject to chargebacks from Amazon and can have additional supply chain costs.
Related: How Do I Find A Packaging Manufacturer
What are the Requirements For Tier 1 FFP?
The benefits of being certified as frustration-free packaging are many and varied, but what they all have in common is that you will be able to provide your customers with quality goods.
It can be a great tool for both consumers and businesses, as it removes the risk of chargebacks from Amazon. Plus you get incentives!
For packaging to be certified Tier One FFP, it must meet all of these requirements:
- Shape: Rectangular design with six faces.
- Size: Minimum dimensions for a product are listed at 6” x 4” x 0.375”.
- Weight: The current maximum weight accepted is 50 lbs.
- Minimal Damage: Minimize damage or defect rates, validated using ISTA 6 compliance lab testing.
- Waste Reduction: Reduce packaging waste by designing to fit your products as efficiently as possible.
- Recyclable: Made from materials that are 100% recyclable.
- Easy Unboxing: A customer can open and remove all contents inside in under 120 seconds. And a minimal use of scissors.
Related: Amazon Product-To-Packaging Ratio Guidelines
ISTA Testing For Frustation-Free Packaging
An individually packaged product is placed into an Amazon overbox with packaging dunnage. The standard includes two sequences of drop shock testing and one sequence of random vibration testing with a single test profile.
This standard includes nine sequences of drop shock testing and one sequence for random vibration with three different profiles.
ISTA 6-Amazon Vibration Testing
The process of entering the random vibration test profiles is simple. Various micro vibrations are applied to the packaging to see how it holds up.
More information is available on the ISTA website.
Create Amazon Certified Frustration-Free Packaging With Bennett
Packaging is important for both the consumer and the business. Packaging that meets Amazon’s Frustration-Free Packaging guidelines can have many benefits, such as reducing waste, saving on cost, and less damage/defect rates.
If your products meet Tier One FFP requirements, you can generate incentive payments from each sale and will receive information on your product listing about your great packaging initiatives, encouraging consumers to choose you over competitors.
At Bennett Packaging, we have the experience and knowledge to create packaging that meets Amazon’s Frustration-Free Packaging guidelines. We can help you save time and money while also ensuring that your products are protected during shipping.
Contact us today to learn more about more about FFP!
*This content was written by a third party and is not reflective of Amazon’s policies or opinions. It is provided as-is solely for informational purposes, and should not be interpreted as an endorsement of any particular product, service, or point of view. Please use your own judgement when researching solutions to meet your business needs.*