Is Digital Good For Sidekick Displays?
Sidekick Displays are a great way to draw attention to your products at retail. That’s because they allow you to conduct some really clever marketing in addition to having a compact footprint, allowing you to store a lot of things, and allowing for more complicated designs. However, switching to high-speed digital printing is the greatest way to gain access to such tactics.
Why? Isn’t “short run” digital printing done with high-speed digital printing? Yes, it was in the past. However, as digital printing has progressed beyond its infancy, the market has seen some significant changes.
Traditional printing technologies are still being employed for extremely high numbers, but the attitude that underpins them is the issue. One-size-fits-all approaches are no longer valid. You must improve the brand experience, keep fresh, and utilize less materials to attract buyers to your items.
All of this is possible with high-speed digital printing.
The History Of High-Speed Digital Printing With POP Displays
High-Speed Digital Printing (HSDP) began as a short-run manufacturing process in the late 2000s. Customers initially only trusted the system for smaller projects – small company owners, local sports teams, and so forth…
High-speed digital printing has spread to greater batches as “full color” has become more affordable. Despite its far higher manufacturing speeds than bigger, conventional presses, it was still confined to smaller production runs.
Bennett Packaging Bought The First Digital Press In North America
We knew Digital Printing was the way of the future when we first saw what technology could achieve. That’s why we bought the first high-speed digital printer from a Spanish business and shipped it to the US. We knew our clients would desire the technology, so we set out to give it right away.
All of this knowledge has placed us ahead of the curve, and Bennett has been advancing in the digital space ever since. We purchased a second Digital Printer, making us the only manufacturer in North America with two in the same location. And we’re not going backwards!
TABLE OF CONTENTS:
- Print Alternate Graphics
- Double Down On Sustainability
- Use The Extra Budget Elsewhere
- Get To Market Faster
- Conduct Tests In Key Markets
Tip #1 Print Alternate Graphics
Maximizing space is the key to success with Sidekick Displays. This comprises all of the store’s product photos, messaging, and designs. This is possible with digital printing in ways that traditional printing cannot.
Each location where your display is located should have its own design to correspond to the clients that reside there. In the winter, you wouldn’t want to hang beach photographs in the northeast. It just didn’t connect with customers.
Every shop you work with is likely to have its own set of style guidelines and sizing constraints. That indicates you’ve already made changes to the display and your budget has increased. However, you could simply print a unique design on each of these displays without the need of printing plates, making them more appealing to the clients that shop there.
Unique Designs For Each SKU
Perhaps you’re creating a separate display for each SKU to properly color code the displays. If you utilize the same design on all of your displays, they won’t appear to be separate items. A blueberry drink, for example, should be dripping with rich blues, whilst a strawberry display should be a vibrant red that looks as delicious as the drink itself. Don’t let a single graphic restrict your sales potential.
Tip #2 Double Down On Sustainability
Switching to high-speed digital printing for Sidekick Displays gives you access to a more environmentally friendly printing option. Bennett can also assist you with additional specialized machinery that we possess, which may significantly reduce the production process.
Produce Less Waste
When compared to traditional printing techniques, digital printing creates less waste. On the same transaction, we’ve assisted clients in reducing waste by as much as 24%! What better way to capitalize on this than to incorporate sustainability information into your marketing?
Use Less Resources
Water, power, and other resources will be used in every Sidekick Display you buy. However, with Digital Printing, you may save up to 18% on your purchase. By telling the consumer what you’re doing to help lessen your effect, this becomes another arrow in your marketing quiver.
Less Time To Manufacture
Digital printing does not add time to your production, but it does reduce the number of presses required. To run the drawings independently in a standard printing situation, you’ll need additional equipment and staff for each hue. Bennett’s Digital Printer allows us to print all colors simultaneously on a single press!
Tip #3 Use The Extra Budget Elsewhere
Digital printing saves you money because of the total savings and the lack of printing plates. So why not put it to better use by increasing your sales?
Order Additional Signage
If you’re currently developing signs for the displays, you already know how much time Digital Printing will save you. So, instead of saving money, why not utilize it to purchase more signage? Putting bigger displays in different locations of the store is a simple approach to encourage visitors to spend more time looking at your items.
Take Some Chances
You have greater leeway to take risks when you aren’t spending all of your money on the displays. It might be introducing a new flavor or style that was previously unavailable due to cost and timing constraints. This is how we achieve long-term success!
Create Additional Marketing Materials
With the time saved, you could easily create additional marketing material to get customers more excited about your product. It doesn’t have to be graphic design either! You could use digital printing methods to generate new printed materials like flyers, pamphlets, commercials, or social media posts that promote your brand!
Tip #4 Get To Market Faster
The most significant advantage of high-speed digital printing is the speed with which we can deliver your display to market. When you require printing plates, you’ll have to wait 6-8 weeks on average. However, we can get you to the shop faster with digital.
Switch Artwork Mid-Production
We can change the artwork on your Sidekick display in the middle of manufacturing because to the convenience of digital printing. That implies you can move at the same rate as the market. Do you wish to follow a new trend or have a viral hit on the internet? Please send it to us as soon as possible.
Match Customer Demand
We may alter your Sidekick display on the fly if client demand changes. You never know when a new flavor or style may catch on, so we want to make sure you’re prepared. Working digitally allows you to better match output to client demand.
Keep Your Marketing Fresh
One of the most appealing aspects of digital printing is that it helps you to keep your marketing materials current. If required, we may alter a single item without affecting the rest of the order, or we can print a new batch. Printing a quick replacement item, whether it’s a distinctive header, signage, or something else, has never been easier.
Tip #5 Conduct Tests In Key Markets
Conduct testing with your Sidekick Displays in important markets is our favorite recommendation on the list. Only when you transition to high-speed digital printing will you be able to do so.
A quick test of a specific market can help you determine whether digital printing is worthwhile. Rather than investing tens of thousands of dollars on a full-fledged pilot project, test a few markets to see how people respond to your displays. If they’re making money, they should purchase more!
Test A New Product
It is not always required to execute the whole pilot project in every market when launching a new product. After all, testing in one location is less expensive than testing in several locations! In these circumstances, we recommend focusing your testing efforts on a few important markets to get the greatest bang for your budget.
Test Products In A New Retailer
Perhaps you’re starting a new partnership with a retailer, and they’d want to try out a Sidekick Display in one of their locations to see how people react. Digital printing allows you to easily change your visuals to match the design of their retail business and increase your chances of success.
Try New Graphics And Test Results
You’re missing out on valuable data if you’re not testing your existing marketing activities or your Sidekick Displays. A-B testing is one of the most used tactics among marketers. You may print a few designs, determine which ones work better, and then spend your cash on the best-performing display with digital printing.
Learn More About Sidekick Displays
Talk With Bennett And Switch To Digital Printing Today!
The way we make Sidekick Displays has changed dramatically thanks to digital printing. It’s not only speedier, but it’s also easier to alter artwork and keep track of manufacturing in order to meet consumer demand. You can keep your marketing fresh and test items in important areas for a fraction of the expense of old techniques using digital printing.
If you’re still unsure about whether high-speed digital printing is ideal for you or your Sidekick Display, contact one of our experts now!