It’s Time To Stop Making These Mistakes
Brands using a pop display as a marketing tool often make common mistakes that can impact their results. By understanding these mistakes, they can avoid them and improve their chances of hitting their sales targets. The three most common mistakes are lack of planning, poor execution, and failing to track results, but we have a list of seven.
If you’re planning to use a pop display as marketing tool often do so on the basis of price. While it is true that, today, there are many more cost-effective options for displaying merchandise than in the past, these options are not always best suited for each brand’s needs. It is important for brands not to choose a pop display without first understanding how it will be used and what results they expect to achieve with it.
Maybe you’re still choosing which retail display to .Now let’s dig into those mistakes!
TABLE OF CONTENTS:
- It Doesn’t Match The Season
- Display Is Too Big Or Small
- Wrong Display For The Product
- Failing To Maintain The Display
- Not Easy To Restock
- Disorganized Flow Of Traffic
- Not Understanding The Purpose
Mistake #1: Your POP Display Graphics To Match The Season
A POP display is an important marketing tool for retailers, as it can help to increase sales and profits. However, if the graphics on the POP display are not updated to match the season, it can look out of place and customers may be less likely to purchase items from the display.
One common mistake that retailers make is not updating their POP display graphics to match the season. For example, if it’s summertime, the displays should have graphics that reflect summer themes, such as beaches and poolside scenes. If it’s wintertime, the displays should have graphics that reflect winter themes, such as Christmas trees and snowmen. And don’t forget about Easter, it’s a huge retail event.
With High-Speed Digital Printing, you cant print as many designs as you want, without needing expensive print plates for each design.
Mistake #2: Using Displays That Are Too Small Or Too Big
Another mistake that brands frequently make is using an incorrect size display regardless of the time or need for it. Some stores use small displays in order to save space when they only have a limited amount of floor area.
Meanwhile, other retailers will use large displays in order to attract more attention regardless of whether there is enough space for them or not. The main thing about retail store displays is that they should always be appropriately sized so as not to overwhelm customers with too much information, while simultaneously providing just enough information in order to get potential buyers interested. It’s all about striking a balance.
Mistake #3: Choosing The Wrong Displays For Products
The type of display that you use will have a significant impact on the success of its product. There are many different types of displays, ranging from clothing to food to flower arrangements. You need to make the most of your product launch, and the right POP Display will do that.
It is important for retailers to choose the right one since different displays are meant for different products. If you are selling glasses or hats, then it might be best to use stands or racks rather than shelves due to their size and weight. However, if you are selling shoes, then hanging them should provide customers with enough space in order to see all sides at once.
As you can see, there are several factors that come into play when determining which type of retail store display should be used for your products. If you want to make sure that your displays are providing the best possible results, then it is advised for retailers to hire professional design services. If you’re working with a Club Store, you will want to make sure you display is compliant.
This way, they can get the necessary advice and recommendations when it comes to choosing displays that will help sell their products.
Mistake #4: Failing To Maintain Displays
Another mistake that many brands make is failing to maintain their retail store displays in a clean and well-organized manner. While it’s true that we all have plenty on our plates when running a business, this should not be an excuse for allowing them to look too worn out from shoppers.
Customers usually pay more attention when they are looking at cleaner displays. If you want your products to stand out, then it is recommended for retailers to keep their displays organized and orderly.
This way, customers will be able to find what they are looking for in an efficient manner while showcasing your most popular items in the process. So make sure to order enough that you can replenish them at retailers for the entirety of your campaign.
Mistake #5: Not Easy To Restock
One of the worst mistakes that many brands make is not shipping enough product, or not having enough product fit on a display to allow for timely restocking. It’s important to test your displays so that they have enough stock at all times, particularly if their product lines change frequently or if there are certain time periods when demand is high.
If your store fails to meet this standard by either not having anything to sell or by only offering outdated items, then customers are going to find other places that can meet their needs. If you fail to keep your display fresh and up-to-date, then shoppers will no longer be interested in it which will result in a loss of sales.
Mistake #6: Disorganized Flow of Traffic
Among the biggest mistakes that retailers can make is allowing their traffic flow to become awkward or disorganized. This will only confuse customers and turn them away since they won’t know where certain products are or how to get around your store. If you are using a Stock Retail Display, it could be the core problem.
An ideal display should have a natural flow, with products being easy to reach when desired while also being aesthetically pleasing when not in use. It’s all about creating an inviting atmosphere for potential buyers so that they don’t feel rushed or stressed out when looking at your displays.
When you do this, then shoppers are more likely to enjoy themselves which means that they are more likely to buy something while inside of your establishment. That’s why it’s important for say goodbye to retail store displays mistakes today by making sure that they are well-placed, clean, and organized.
Mistake #7: Not Understanding the “Purpose” of Your Displays
While most displays serve a similar purpose, whether they are shelves or hangers, there is still an important distinction to be made between them. For instance, if you are selling hats or glasses then it might be best to use displays that hang on the wall since these products come with hooks or holes that allow for hanging.
Other types of retail store displays like stands tend to support heavier items thus creating more stability when compared with hangers which can fall apart easily under excessive weight
Learn about other display options as well as how to place them strategically around your shop floor space.
Order A Custom POP Display Today
If you are looking for more helpful advice on retail store displays or want to find out about the latest trends in pop displays, then contact our experts right now. We want to help you make an award winning retail display. Our sales representatives can answer any questions that you might have concerning this topic and provide information about the latest innovations available. Contact us today for a custom quote.