Wine Packaging Helps Sales
Are you hoping to exceed your sales targets this year? If you haven’t used Wine Packaging before, this might be just what you need to get started. That’s because wine packaging focuses on optimizing the whole supply chain, from the vineyard to the customer’s shopping basket.
There are several approaches for you and your team to achieve your objectives. It may be a fresh marketing plan that thinks beyond the box, or it could be a cost-cutting and margin-increasing approach.
Wine Packaging is capable of achieving both, no matter what led you here! That’s why it’s so effective. It can assist you in achieving your objectives in a variety of ways.
So here’s our 5 Tips To Increase Sales With Wine Packaging.
Tip #1 Create A Branded Experience
Instead of sticking with a plain box for your wine, create something that stands out. There are so many ways to enhance the customer shopping experience.
Print On The Inside
Although this can increase the overall price, it can do wonders for customer loyalty by creating an experience. Printing artwork or text on the inside that is revealed as customers see your product turns the unboxing into a fun experience. What would you print on the inside of your box?
Customers absolutely love opening up a box and finding more inside. Maybe you have a premium wine box that includes branded freebies like stickers, openers, or other products they could buy more of. Consider adding accessories that they may buy their friends for the holidays.
Tie In your Social Media
Whatever you are posting on social media for organic and ads, make sure it ties into your packaging. If you have a personality that is front and center, or key colors for this season, add them to the package.
A branded experience can mean different things, so find out what your customers want more of and give it to them.
Related: 5 Design Tips For Wine Packaging
Tip #2 Increase Brand Awareness By Staying Fresh
Staying current and fresh in a retail setting is one of the major advantages of using Wine Packaging in your business. Because there are so many different things on the shelves, it’s critical that you stand out.
Wine packaging can help since it allows you to create a completely unique style, design, and feel as many times as you want. Customers who come in seeking for one thing but leave with another that they like more – there’s an opportunity!
Why not go all out with your wine packaging if you’re already open to creating a unique shopping experience around your brand or product? It allows you to change up your designs at least once every three months, if not more frequently.
Related: 12 Marketing Tips For Wineries
Tip #3 Expand To A New Retailer
If you want to build a connection with a merchant you’ve never dealt with before, start with wine packaging. Retailers are always searching for a competitive advantage that will set them apart from the competition. Wine packaging is very useful when it comes to launching a new brand or line of items.
Create Packaging To Fit The Retailer
Whether you’re in Walmart, Costco, or Target, the overall look and feel might need to change. If you need to bring in wholesale packaging, there are so many choices. Take advantage of this opportunity for your business by creating something that will fit seamlessly with the environment. The last thing you want is for your brand to look out of place.
Launch A New SKU
If you’re producing a new item under the same brand, use wine packaging to make an impact. Use it as your launch pad and go from there! You can’t rely on coupons or promotions for every new product. Just think about how costly that is over time. That’s not to mention all of the work it takes to keep up with all of the different deals running at once. It’s actually very cost-effective when it comes to launching a new product since you can reuse your existing structure and simply changing the artwork.
Add A POP Display
There’s no better way to establish a relationship with a new retailer than creating a POP Display. Even if it’s something as simple as a Pallet Skirt that enhances a stack of your wine bottle packaging. A Point-of-Purchase Display will attract customers to investigate the new products.
Getting exposed to new customers is huge for your brand. It is a great way to increase sales for you and your team.
Related: Wine Packaging – The Complete Guide
Tip #4 Match Your Current Marketing Message
The design you select will serve as the basis for your retail package. However, pay close attention to all aspects of each Wine Packaging design, since here is where you’ll want to highlight your most critical statements.
Whatever marketing materials you’re currently employing should be compatible with your Wine Packaging. Why? Because your packing is one of the most expensive parts of your budget, it must be current!
Tie In Social Media Marketing
Maybe you have a plan for the next season or product launch, and you must tie in your packaging design. That’s because your packaging is one of your biggest line items, and if it ties into your marketing, it’s increasing your brand awareness in the customer’s mind.
Consider all of this ahead of time to guarantee you’re ready to hit the ground running.
As your marketing evolves, you may need to plan out your marketing and modify the artwork every quarter.
Tip #5 Have A Consistent Packaging Design
Your final design should be consistent throughout all of your wine packaging. This might include sticking to the same color scheme and just altering one key color element each package if necessary. Customers will anticipate and demand certain items in specific packages as a result of this consistency, creating sales chances.
Check Your Brand Style Guide
Consistency matters, and can help increase sales on a range of your SKUs. That’s because if you have a branded look with alternate but familiar designs, customers will see your entire product line. You won’t need additional signage to explain what each product is, instead they’ll see if they should purchase more items.
Begin the design process with your items in mind. What packing decisions have you made? Everything about the wine packaging should be made to complement the contents.
Tip #6 Wine Packaging Is Completely Customizable
Wine packaging is not changeable, according to some. However, this could not be further from the truth! You may personalize your Wine Packaging and convert it into anything you need to complete the task.
Every retailer has its own set of guidelines to follow, but they all push you to experiment with fresh designs and images. The more you support the retailer, the better.
Begin by selecting a form and size that best suits your product’s requirements. Then customize each side; front, back, and top with colors, images, and text.
You may even include things like buttons on one side (and only one side) of the packaging that buyers can press if they like. This raises brand recognition and generates interest in your items through social media platforms, where you may directly communicate with customers.
Get Started On Wine Packaging Today!
It’s time to get started now that you’ve learned the fundamentals of wine packaging. The sooner you get started, the faster your product sales will rise. Remember that these suggestions are meant to be used as a guide, not as gospel. Change and adjust them as needed to meet your own brand and products. And if you need support at any point during this procedure, please don’t hesitate to contact us.
Our team is more than happy to help create the perfect wine packaging design for your needs. Contact Bennett Packaging today to get started on a new quote.