Is Digital Right For Endcap Displays?
Endcap Displays are a low-cost display option for retail establishments. That's because they have a large enough footprint to allow you to store a a lot of products, and use more sophisticated designs.
These pop displays can really enable you to do some pretty clever marketing campaigns. And switching to high-speed digital printing is the most effective way to do that.
Why? Isn't "short run" digital printing done with high-speed digital printing? Yes, that was the situation previously. The market has evolved drastically as digital printing has progressed beyond its infancy.
For high-volume printing, traditional printing methods are still employed, but the mentality that drives them is the issue. One-size-fits-all approaches are no longer viable.
You must improve the brand experience, keep fresh, and utilize less materials to entice shoppers to your things.
All of this is made feasible by high-speed digital printing.
Table Of Contents
The History Of High-Speed Digital Printing
High-speed digital printing (HSDP) was launched as a short-run manufacturing process in the early 2000s. Customers first trusted the system only for small to mid-sized orders.
High-speed digital printing has extended to bigger quantities as "full color" printing has become more affordable. It was confined to smaller production runs because of scaling costs making other methods cheaper when you order enough.
Bennett Packaging Bought The First Digital Press In North America
We thought Digital Printing was the way of the future when we first saw what technology could do. That's why we bought the first high-speed digital printer from a Spanish business and shipped it to the US. We expected our clients to demand the technology, so we set out to make it available as quickly as feasible.
Bennett has progressed in the digital realm since then as a result of all of this knowledge. We purchased a second Digital Printer, making us the first firm in North America to have two of them on the same premises. And there's no way we'll return!
Tip #1 Print Alternate Graphics For The Display
The key to success with full pallet displays is to utilize space. All of the product photos, text, and visuals in the shop are included in this. This is made feasible by digital printing in ways that traditional printing does not.
Every Regions
Each region where your display is placed should have its unique design to correspond to the clients who reside there. In the winter, you wouldn't want to hang beach photographs in the northeast. With customers in the wrong region, it's simply not going to work.
Different Retailers
Every store you deal with is likely to have their own set of style guidelines and sizing limitations. This indicates that you've previously modified the display and increased your budget.
You could quickly print a unique design on each of these displays without the need of printing plates, making them more appealing to customers.
A Design For Each SKU
Perhaps you're creating a separate display for each SKU to more effectively color-code the displays. Your displays will not appear to be separate items if they all have the same design.
A blueberry drink, for example, should be a rich blue, while a strawberry display should be a vibrant red that looks as good as the drink. It's a mistake to let a single graphic limit your sales possibilities.
Tip #2 Double Down On Sustainability
By moving to high-speed digital printing for Endcap Displays, you may employ a more environmentally responsible printing technique. Bennett can also assist you with additional specialized machinery that we have on hand, which may significantly speed up the manufacturing process.
Produce Less Waste
Compared to traditional printing methods, digital printing produces less waste. In the same transaction, we've helped clients reduce garbage by up to 24%! What better way to capitalize on this than to integrate sustainability information in your marketing?
Use Less Resources
Water, electricity, and other resources will be used in every Endcap Display you buy. On the other hand, digital printing might save you up to 18% on your purchase. When you tell the consumer what you're doing to help lessen your impact, this becomes another arrow in your marketing quiver.
Less Time To Manufacture
Although digital printing does not add time to your process, it does reduce the number of presses required. To run the designs separately in a traditional printing setting, you'll need additional equipment and staff for each color. Bennett's Digital Printer allows us to print all colors simultaneously on a single press!
Tip #3 Use The Extra Budget Elsewhere
Digital printing saves you money due to the total savings and the lack of printing plates. Why not put it to better use by increasing your sales?
Order Additional Signage
If you're already developing signs for the exhibits, you already know how much time Digital Printing will save you. Why not spend your money on additional signs instead of conserving it? A easy technique to encourage customers to spend more time looking at your things is to use larger displays in different locations of the store.
Take Some Chances
You have more discretion to take risks when you aren't spending all of your money on the displays.
It might be bringing to market a new flavor or style that was previously unattainable due to cost or timing constraints. This is how you achieve long-term success!
Create Additional Marketing Materials
You may put the time saved to good use by creating more marketing materials to increase customers' interest in your goods. It's not even necessary to be a graphic designer!
You may utilize digital printing technology to create new printed materials for your business, such as flyers, brochures, advertising, and social media postings!
Tip #4 Get Your Endcap Display To Market Faster
The most crucial benefit of high-speed digital printing is the speed with which we can deliver your display to market. If you need printing plates, you'll have to wait 6-8 weeks on average. We can get you to the store faster using digital.
Switch Artwork Mid-Production
We may change the artwork on your Endcap display in the middle of manufacture due to the ease of digital printing. This means you'll be able to keep up with the market. Do you want to launch a new trend or go viral on the internet? Please provide it as soon as possible.
Match Customer Demand
We may adjust your Endcap display on the fly if customer demand changes. We want to make sure you're ready in case a new trend or taste emerges.
When you operate digitally, you can better match output to client demand.
Keep Your Marketing Fresh
One of the most appealing aspects of digital printing is how easy it is to keep your marketing materials current. If necessary, we may modify a single item without affecting the rest of the order, or we can print a new batch.
Printing a quick replacement item, whether it's a unique header, signage, or anything else, has never been easier.
Tip #5 Conduct Tests In Key Markets
The most important piece of advise on the list is to test your Endcap Displays in major markets. Unless you switch to high-speed digital printing, you won't be able to do so.
By doing a quick test of a certain market, you can determine whether digital printing is helpful. Try out a few marketplaces to see how customers react to your displays before committing tens of thousands of dollars in a full-fledged trial project. If they're making money, they should purchase more!
Test A New Product
The most important piece of advise on the list is to test your Endcap Displays in major markets. Unless you switch to high-speed digital printing, you won't be able to do so.
By doing a quick test of a certain market, you can determine whether digital printing is helpful. Try out a few marketplaces to see how customers react to your displays before committing tens of thousands of dollars in a full-fledged trial project. If they're making money, they should purchase more!
Test Products In A New Retailer
Maybe you're starting a new partnership with a retailer that wants to try out an Endcap Display in one of their stores to see how people react. Using digital printing, you may easily alter your images to match the design of their retail store, improving your chances of success.
Try New Graphics And Test Results
You're missing out on valuable data if you're not testing your existing marketing initiatives or Endcap Displays. A/B testing is one of the most widely used marketing tactics. You may print a few designs to test which ones work best, and then spend your money on the best-performing display using digital printing.
Talk With Bennett And Switch To Digital Printing!
The method we make Endcap Displays has changed dramatically thanks to digital printing. It's not only speedier, but it's also simpler to update artwork and track production to keep up with consumer demand.
You can keep your marketing fresh and test items in important areas at a fraction of the cost of traditional approaches using digital printing.
If you're still unsure about whether high-speed digital printing is ideal for you or your Endcap Display, contact one of our specialists right now!
