Sidekick Displays Are Meant To Sell
When it comes to catching customers’ attention at retail stores, there’s no better choice than using a Sidekick Display. That’s because Sidekicks are used to highlight specific products, are highly customizable, mobile, and can be moved around freely.
Not to mention that they serve a variety of purposes in your marketing quiver. You could use one to sell new products, and another to make a push on selling old inventory. They’re such a versatile display that can be used in a lot of ways.
With all of the benefits associated with Sidekick Displays, it’s no wonder that they’re so popular among retailers. These display units offer users a great way to showcase merchandise and grab the attention of passers-by. And, when it comes to retail stores, grabbing someone’s attention is exactly what you need to do if you want them to make a purchase.
If you’re planning on investing in Sidekick Displays for your store, or are considering it – here are 5 design tips for your next Sidekick Display.
TABLE OF CONTENTS:
- Design Around Your Products
- Make It Easier For Customers To Shop
- Build With Multiple SKUs
- Get Inspired At Retail Stores
- Include Product Benefits
1. Design The Sidekick Around Your Products
One of the biggest mistakes you can make when designing your Sidekick Display is to design it around a product category – instead of designing it around your products.
Every design choice should be built around your product and its packaging. The Sidekick needs to be designed to enhance your product, to encourage customers to investigate them.
So take a look at the colors you have already chosen, and the design elements that are in place. That should be your guiding light to creating a custom Sidekick Display.
2. Make It Easier For Customers To Shop
The Sidekick is there to show your customers that they need what you’re selling. So, you should do everything in your power to make it easier for them to choose what they want. If they can’t get to your products, you have a big problem.
That means if you are using a gravity-fed system, then your products must replenish automatically so there are more items for customers to buy. If they can’t see your products, they’ll move on down the aisle.
If you have shelves, they need to be easily re-stocked for retail store associates. So the design needs to be easy for them to access to place enough products for more customers to buy.
The biggest enemy of businesses today is empty displays!
3. Build For Multiple SKUs In One Display
There are two ways you can set up your Sidekick display. One way is to have Sidekicks with one SKU per display or have a whole bunch of products in one single unit.
Which method is best? It depends on your business model and what works for you. To make the most impact at retail stores, it would be better to use multiple SKUs in each Sidekick Display because that will give you more presence in the store itself.
Sometimes a display that has replenishment items is the right choice, while other times it’s putting items together that sell well. But that means your overall design should enhance the products you are selling together.
That might be an overall theme like Back To School, or it could be color choices that split the overall shape of the display.
4. Get Inspired At Retail Stores
When it comes to creating the perfect Sidekick Display, you need to do your research. Visit different stores and see what they offer in terms of Sidekick displays.
Most retailers who take their retail game seriously will invest in high-quality products. That includes display units like the Sidekick – which generally makes them easier targets for brands who are looking to get inspired by retail store designs (and maybe even steal a little inspiration).
You can get great ideas about how you should design your next Sidekick Display by shopping other retailers – but keep in mind that your brand identity should come through whenever you’re emulating another retailer.
The best ideas aren’t created in a vacuum, they’re created from inspiration. That means you should investigate what customers are responding to, and begin your design there.
Related: What Is FSC® Certified Material?
5. Include Key Product Benefits For Customers
It’s not enough to show your product in a Sidekick Display, you need to make sure that your product is properly positioned for the customer. This means creating the best possible design and packaging.
That means focusing on your USP (Unique Selling Position) – which should be built around those key benefits of what you’re selling. The package needs to stand out from its competition, and it should create excitement about what people will experience when they buy it.
The visual elements like color, images, angles, and shapes all come into play as part of an overall design that positions your everyday item as something worth buying because it offers great value. That includes value for customers who keep coming back to purchase again and again.
More Information On Sidekick Displays
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Designing a Sidekick Display for your business can be an extremely effective way to increase sales and drive traffic to your products. It’s important to consider all of the different factors that go into creating an impactful display, from using multiple SKUs to getting inspired by retail stores.
You also need to focus on key product benefits that will appeal to customers and make them want to buy what you’re selling. If you follow these tips, you’ll be well on your way to designing a Sidekick Display that increases sales and improves your brand identity.
Let us know how we can help! Talk with a representative today and get a quote on a custom Sidekick Display.