Did you know customers are still shopping in-store more than online? And, while they’re there, it’s important to be putting your best foot forward. That means getting the attention of shoppers with interesting merchandising that stands out from the crowd.
Full-Pallet Displays are getting that done. A display that’s on-brand and on-trend while also providing a great customer experience.
As the trend toward “shop in-store, buy online” grows in retail, it’s exciting to know there is still room in the in-store world for some notable merchandising trends. One of these is Full-Pallet Displays .Typically, these displays incorporate shelving units with product on pallets or cases of merchandise stacked on them (hence the name).
However, there are a number of variations and design elements that make each display unique and engaging to consumers.
Huge Footprint At Retail
One of the first things people notice about Full-Pallet Displays is their large footprint. Depending on how they are designed, it can be difficult to find a spot for them due to their sheer size. But retailers need not worry, as this means there’s plenty of room for product .
Full-Pallet Displays typically have shelving units placed on top of wooden pallets with displayed products resting on top or within cases stacked on top of each other. This gives them an impressive vertical presence that’s hard to miss.
The overall design and construction process depends upon where it will be placed and what type of retail environment it’s placed in.
The large footprint and innovative design of Full-Pallet Displays makes them a great fit for many different types of retail environments, as well as for any brand looking to create an impactful merchandising display.
They can be placed anywhere from the entryway to the back wall and require little space due to their vertical presence and ability to hold multiple levels of product.
Related: The Complete Guide To Full Pallet Displays
Include A Pallet Skirt
Full-Pallet Displays are an impressive way to showcase your brand. So, it takes more than just the product, it needs to be decorated .
One of the main aspects shoppers notice about Full-Pallet Displays is that they’re often decorated with a pallet skirt. The skirt goes around the bottom of the display and can have an opening in front or back depending on how you choose to build it.
It offers flexibility for each retailer based on design preference, but its purpose is singular: create an engaging look while making sure everything remains clean and out-of-sight.
Pallet skirts are also one of the easiest ways to customize your merchandising display according to store environment or company theme. Retailers may choose to decorate it with branded print, graphics, logos or other promotional messages. This not only reinforces your brand but also catches the attention of shoppers.
Related: 5 Tips To Increase Sales With Full-Pallets
Create A Premium Look
Another benefit of using Full-Pallet Displays is how clean they look for retail merchandising. This is another reason why retailers like them so much; clutter and mess are not at all present in the design of these displays
Pallets sit on top of each other to create several levels that keep product stored safely. They also act as the foundation for shelving units on top which help showcase your product.
The smooth design allows retailers to easily decorate pallets so they match their store theme or existing merchandising campaigns without adding anything that might take away from the display.
The design of Full-Pallet Displays is also beneficial for retailers who haven’t done much merchandising before; it provides order, organization and an easy-to-use setup that can be replicated in any store or environment.
Visually Engaging To Shoppers
Merchandise on Full-Pallet Displays are high up so they catch the eye of many shoppers when they walk in your retail environment. They allow plenty of room for product to sit in organized displays. Many have different levels so there’s a reason to look around.
And if you choose to decorate them with certain messaging or graphics, any shopper that goes by will immediately see it due to the vertical design.
This is why Full-Pallet Displays are so effective for product placement and display, as they attract the attention of many shoppers who walk by throughout the day.
Related: 5 Design Tips For Full-Pallet Displays
With all types of displays available in various sizes, you can create the ideal solution for your business. Whether you need Full Pallet Displays or just some of the materials, there are options to choose from. You can also mix and match components for an entirely unique display solution that is separate from everything else in your store.
Full Pallet Displays can be a great way to showcase new products, highlight seasonal themes and draw attention to your promotional campaigns.
They can also help retailers to grow and expand their product assortments for more variety in the store. The design of pallets allow them to scale and fit into any space while creating a strong and continuous foundation that shoppers won’t be able to resist walking over and taking a look at.
Related: 5 Digital Printing Tips For Full-Pallet Displays
Now Create Your Own Full-Pallet Display
Full Pallet Displays are a great way to showcase new products, highlight seasonal themes and draw attention to your promotional campaigns. The design of pallets allow them to scale and fit into any space while creating a strong and continuous foundation that shoppers won’t be able to resist walking over and taking a look at.